Becky Nystedt
Summary
Dynamic media & project manager with over a decade in public media and extensive experience managing integrated campaigns for top-tier entertainment clients. Proven track record in driving audience engagement through strategic media planning and performance optimization, while fostering strong client relationships and leading cross-functional teams to deliver high-quality content.
Overview
13
13
years of professional experience
Work History
Project Manager
JPA Creative
Toledo, OH
09.2023 - Current
- Partner with major entertainment clients (Disney, Netflix, Sony, Republic, Capitol Records) to translate campaign objectives into platform-specific media plans and deliverables.
- Lead execution of integrated media campaigns across digital, streaming, and social platforms, including video, animation, and display.
- Monitored campaign performance, asset delivery, and timelines, ensuring effective execution and optimization across multiple concurrent projects.
- Liaised with creative, marketing, and technical teams to align on platform standards and campaign goals.
- Managed client relationships through clear communication, regular updates, and transparent documentation throughout campaign lifecycle, fostering trust and collaboration.
- Supervised and guided team of 5–10 creatives, delivering high-quality outputs that met evolving streaming and digital media standards.
- Developed SOPs and adapted processes to enhance workflows, aligning with emerging OTT trends and audience engagement strategies.
Network Manager
WFMT, WWCI, Inc.
Chicago, IL
05.2021 - Current
- Led primary account management for national partners (LA Philharmonic, Chicago Symphony Orchestra, New York Philharmonic, etc.), fostering client relationships and aligning media strategy with audience growth goals.
- Plan and execute multi-platform distribution strategies across 15+ national programs annually spanning broadcast, digital, and streaming channels.
- Translated client objectives into integrated campaign plans that enhanced messaging, audience targeting, and distribution strategies, resulting in improved alignment with client goals.
- Analyzed audience and performance data (Act1, carriage reporting) to generate insights that optimized programming and campaign performance.
- Collaborated with editorial, marketing, digital, analytics, and leadership teams to develop and execute integrated media strategies that supported audience engagement and growth.
- Supported development of program positioning, messaging frameworks, and audience engagement strategies, strengthening reach and impact.
- Oversaw campaign workflows, timelines, and deliverables, managing production teams and external partners to ensure consistent execution and adherence to project goals.
Production Coordinator
WFMT, WWCI, Inc.
Chicago, IL
08.2013 - 05.2021
- Produced and coordinated music-driven content across broadcast and digital platforms, strengthening audience engagement and brand consistency.
- Produced audience-facing content that reinforced brand consistency and adhered to platform-specific best practices.
- Collaborated closely with on-air talent, editorial leadership, marketing, and digital teams to execute programming initiatives.
- Managed content libraries and digital workflows, improving accuracy and discoverability across platforms.
- Maintained music libraries and metadata systems, ensuring accuracy and quality control for enhanced discoverability.
Education
Master of Arts - Digital Communications And Media
DePaul University
Chicago, IL01-2015
Bachelor of Arts - Radio And Television Broadcasting
Columbia College
Chicago, IL01-2013
Skills
- Media Planning & Strategy: Cross-channel planning (broadcast, digital, streaming, social), audience targeting, campaign strategy development, messaging & distribution planning, competitive research
- Campaign & Project Management: End-to-end campaign execution, workflow & timeline management, scope and expectation management, risk mitigation
- Client & Account Management: Client relationship ownership, stakeholder communication, presentation of plans and performance insights, cross-functional coordination
- Performance & Optimization: Campaign tracking, reporting, audience insights, data-driven optimization, performance analysis (Act1, carriage reporting, Google Analytics, Tableau)
- Creative & Production Oversight: Creative development & briefing, digital/audio/video production coordination, quality control across multi-platform deliverables
- Operations & Financials: Revenue tracking & billing, contracts support, scheduling, dependency management
Technical Skills
- Analytics & Reporting: Google Analytics, Tableau, Looker Studio (Google Data Studio), performance reporting & audience insights
- Media & Digital Platforms: YouTube, Spotify, Apple Podcasts, Instagram, TikTok; WideOrbit, Public Radio Exchange, Content Depot, NPR Composer2
- Creative Tools: Adobe Creative Cloud, Adobe Audition, Pro Tools, MusicMaster
- Workflow & Business Tools: Asana, Jira, Salesforce, WordPress, Google Workspace, Microsoft Office
Timeline
Project Manager
JPA Creative
09.2023 - Current
Network Manager
WFMT, WWCI, Inc.
05.2021 - Current
Production Coordinator
WFMT, WWCI, Inc.
08.2013 - 05.2021
Master of Arts - Digital Communications And Media
DePaul University
Bachelor of Arts - Radio And Television Broadcasting
Columbia College