Becky Reece

Provided strategic direction to sales, marketing and business development across a portfolio of media assets, including iHeartMedia Podcast, iHeartMedia Broadcast Advertising, Audio, and Digital Suite.

• Identified new business opportunities through market research and analysis, leading acquisition of key accounts.
• Demonstrated resilience in th face of challenges by maintaining positive attitude and consistently exceeding expectations despite unfavorable market conditions.
• Leveraged CRM tools effectively for tracking leads, managing contacts, scheduling appointments, recording communications, and generating accurate sales reports.
• Maintained comprehensive understanding of industry trends and emerging technologies, enabling accurate forecasting of future sales performance.
• 110% goal attainment in 1-4 quarter.

Provided strategic direction to sales, marketing, and business development across a portfolio of media assets, including USA Today Media, local media organizations in 46 US states.

• Accomplished $75k-120k per month in revenue for media/marketing solutions and events under USA TODAY NETWORK Ventures
• Developed effective publicizing campaigns under LOCAL IQ brand and oversaw delivery of promotional messages and special offers
• Led and directed teams to prospect potential clients and expand clientele through continuous follow-up
• Built rapport with targeted industry's decision-makers, prepared engaging proposals, support documents, and presentations
• Arranged meetings with clients through robust pipeline and provided them with comprehensive details about different available services
• Responsible for strategizing and reviewing quarterly/annual business growth plans to deliver optimal return on investments
• Proficiently used internal resources and CRM Salesforce to track account performance
• Assessed clients' needs and negotiated contract terms in adherence with company guidelines
• Developed and implemented new revenue streams of income
• Attained 220% YOY growth, meeting and exceeding management expectations and departmental goals.

Managed 260 business accounts and sales of print/online advertisement for 6 Yellow Book, Yellow Pages, and Phone Directories for a 2.1 million target audience

• Met and exceeded sales growth targets with 41% net gain and 74% account retention
• Attained 200% YOY Growth with 86% retention rate.

• Managed third-party distribution of Wireless Communications products and services and managed valuable customer accounts, including Best Buy
• Accomplished 120% sales goals while leading and guiding high-performing sales team of 36 associates
• Managed third-party distribution in big box retail locations throughout TN, NC, and SC and accomplished 140-220% sales growth.