Becky Scheckel
Bristol,WI
Summary
Seasoned marketing executive with a robust background in navigating both B2B and B2C markets. Fueled by a results-driven and value-centric approach, Eager to contribute expertise and continue learning within a dynamic team. Bringing an energetic, passionate, and enthusiastic mindset to collaborate seamlessly with teams and drive impactful results in a growth-oriented environment.
Overview
16
16
years of professional experience
Work History
Product Line Manager
FNA Group
08.2023 - Current
- Managed and implemented 30 new outdoor power equipment products from innovation to market over the course of four months
- Facilitates seamless collaboration with cross-functional teams including R&D, engineering, supply chain, marketing, quality, and production departments to surpass deadlines in alignment with customer requirements
- Collaborates closely with executive leadership to establish an efficient commercialization process, actively contributing to the development of robust procedures across various departments
- Engages in direct communication with both international and domestic suppliers to uphold stringent quality standards, ensure timely delivery, and adhere to budget constraints
- Frequently engages with marketing and sales teams to formulate product positioning strategies informed by comprehensive market data analysis
- Translate product specifications to facilitate comprehensive understanding of product capabilities among team members
- Collaborate with technical writers to develop comprehensive product manuals and compelling marketing content.
Product Support Manager
FNA Group
03.2023 - 08.2023
- Promoted from coordinator to manager, overseeing a team of four direct reports
- Optimized resource allocation within the department, balancing workload effectively among team members
Product Support Coordinator
FNA Group
08.2021 - 03.2023
- Maintained and updated content on mobile app for over 120 products on a regular basis
- Identified and loaded new parts and components to online platforms, resulting in over $275,000 in incremental revenue over the course of 12 months
- Updated online content for pressure washer accessories for over 90 products, leading to a 38% increase in revenue in 2022 over prior year on online platforms
- Continuously conducted product category research to identify trends, opportunities, and optimal positioning for pressure washer accessories, parts, and components
- Analyzed and optimized SEO strategies across FNA platforms to drive consumers to aftermarket and accessory web pages
- Utilize WordPress and WIX to update FNA platforms
- Monitored, analyzed, and reported on industry trends, competitor activity, and campaign performance; provided strategic recommendations to product, engineering, and marketing teams to enhance future product and campaign success.
Marketing Coordinator
Peer Chain Company
07.2020 - 08.2021
- Conducted in-depth analysis of competition, customer trends and worked with sales and product management teams to grow business
- Increased traffic to company website by over 20% over previous year by leading search engine optimization (SEO) programs
- Analyzed and optimized website content on WordPress as needed
- Utilized Google Analytics to optimize and drive efficiencies across the company website
- Designed various brochures and full product catalog
- Prepared and organized all trade shows (virtual and in-person)
- Coordinated efforts with outside agencies to create and distribute fact sheets and press releases to trade industry associates and key customers.
Vice President, Sales / Co-Owner
Skyprint
03.2014 - 07.2020
- Utilized WordPress to build and/or update websites for small business clientele
- Canvased area to find new clientele through cold calls and walking into small, local businesses
- Provided graphic design and printing services to local and worldwide businesses
- Identified opportunities to improve business process flows and productivity
Marketing Coordinator
Peer Chain Company
03.2013 - 05.2014
- Worked directly with outside vendor to update website, creating an entirely new user experience, from project inception to completion
- Coordinated efforts with outside agencies to create and distribute fact sheets and press releases to trade industry associates and key customers
- Prepared and organized all trade shows
Marketing Coordinator, O'Hare Terminal 5
Westfield Concession Management
01.2012 - 03.2013
- Developed and managed annual marketing plan and marketing budget of $1.5 million
- Planned and executed events in conjunction with City of Chicago and Chicago Department of Aviation
- Successfully developed brand identity for concessions program
- Developed, updated and monitored website, social media pages and in-terminal signage.
Assistant Marketing Account Executive
MeritDirect
05.2011 - 01.2012
- Created, authorized and shipped client specific orders in DQS (Database Query System)
- Created and ran client specific reports on a weekly and monthly basis
- Ordered lists outside of Merit Base.
Administrative Assistant, Marketing and Management
Westfield Hawthorn
11.2007 - 05.2011
- Took lead in marketing roles for three months while center was without a marketing director
- Assisted with the maintenance and updating of information on center website and social media
- Actively assisted marketing team with local implementation of national platforms and adhered to company brand guidelines.
- Developed and updated spreadsheets and databases to track, analyze, and report on performance and sales data
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems
Education
Bachelor of Science - Marketing
06.2009
Skills
- Intellectual Property Management
- Product Development
- Sage ERP System
- Wordpress/WIX
- Trade Shows
- Google Analytics
- Copywriting
- Proofreading
- Leadership
- Problem Solving
- Critical Thinking
- Verbal and Written Communication
- Brand Management
- Market Analysis
- Process Improvement
Timeline
Product Line Manager - FNA Group
08.2023 - Current
Product Support Manager - FNA Group
03.2023 - 08.2023
Product Support Coordinator - FNA Group
08.2021 - 03.2023
Marketing Coordinator - Peer Chain Company
07.2020 - 08.2021
Vice President, Sales / Co-Owner - Skyprint
03.2014 - 07.2020
Marketing Coordinator - Peer Chain Company
03.2013 - 05.2014
Marketing Coordinator, O'Hare Terminal 5 - Westfield Concession Management
01.2012 - 03.2013
Assistant Marketing Account Executive - MeritDirect
05.2011 - 01.2012
Administrative Assistant, Marketing and Management - Westfield Hawthorn
11.2007 - 05.2011
DeVry University - Bachelor of Science, Marketing
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