Becky Shupp
Mountain View,CA
Summary
Dynamic sales professional specializing in software sales with over 20 years of experience driving revenue growth and cultivating long-lasting client relationships. Adept at identifying client needs and delivering tailored solutions that exceed expectations. Proven track record in consistently achieving and surpassing sales targets in competitive markets. Skilled in strategic account management, negotiation, and closing high-value deals. Recognized for exceptional communication and interpersonal skills, enabling effective collaboration with cross-functional teams and stakeholders. Passionate about leveraging technology to create value for clients and enhance business performance. Bilingual in English and native Spanish, enhancing communication with diverse clientele. Results-oriented Senior Account Executive with experience strengthening customer relationships and promoting company offerings. Strong active listening and persuasion skills. Adaptable and motivated by new challenges.
Overview
21
21
years of professional experience
Work History
Senior Account Executive / Global Market
Netcore Unbxd
09.2022 - Current
- Led sales strategy for AI product discovery, achieving 30% revenue growth and new market expansion
- Managed relationships with key enterprise clients, aligning AI solutions with their business goals for long-term success
- Collaborated with the CEO on product positioning, sales messaging, and tailored go-to-market strategies for market share growth in North America
- Closed high value contracts through high-stakes negotiations, consistently exceeding sales quotas and closing the largest deals on the team
- Presented to C-suite executives, showcasing the value and capabilities of product discovery AI solutions
- Mentored junior team members on AI sales best practices, fostering a high-performance culture
- Utilized CRM tools to track performance, forecast trends, and deliver insights to leadership
- Developed new product feature ideas for our console by identifying and launching additional lines of business, enhancing overall functionality and user experience
- Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
- Consistently met or exceeded quarterly sales quotas through diligent prospecting efforts and effective closing techniques.
- Led product demonstrations at trade shows and conferences, showcasing company offerings and attracting potential clients.
- Sold new products and services and developed new accounts to maximize revenue potential.
Business Development Executive / Key Accounts
ETAILZ/ KASPIEN
10.2019 - 08.2022
- Build Partnerships: Identify and develop new prospects, guiding them through the full sales cycle to conversion
- Client Acquisition: Locate potential large clients through networking, inbound leads, and cold calls
- Achieve KPIs: Consistently meet or exceed key performance indicators, including lead qualification, calls, opportunities created, and partnerships won
- Value Proposition: Communicate Kaspien's value proposition and its benefits for clients' eCommerce strategies
- Creative Problem Solving: Overcome objections and challenges to create mutually beneficial partnerships
- Strategic Proposals: Collaborate with internal teams to identify brand pain points and present tailored solutions
- Client Quotations: Provide information, quotes, and credit terms to clients
- Negotiation: Negotiate prices and terms, prepare contracts, and submit orders
- Order Processing: Work with purchasing departments to ensure accurate and efficient order fulfillment
- Relationship Building: Develop rapport through professional communication via phone, email, and in-person
- Reporting: Prepare and report account status and lead results to management
- Trade Show Leadership: Attend trade shows and present Kaspien’s offerings across various industries
- Training Support: Train and support team members in all aspects of the sales process
- Collaborated with cross-functional teams to identify opportunities for product improvement, driving innovation in the company''s offerings.
- Assisted marketing department in creating targeted campaigns that effectively communicated the value proposition of our products/services to potential customers.
- Delivered presentations at industry conferences, raising company profile and attracting potential clients.
- Established a robust sales pipeline by consistently identifying, qualifying, and nurturing leads through various outreach methods.
Marketing Consultant
Townsquare Media
12.2017 - 07.2019
- Created and grew digital and broadcast marketing campaigns, including event sponsorships and on-air talent endorsements
- Developed relationships with local advertisers to secure annual marketing campaigns and foster long-term partnerships
- Prospected new businesses to identify marketing challenges, offering tailored solutions for lasting client relationships
- Conducted account analyses and customer needs assessments to provide strategic sales recommendations within our broadcast and digital product suite
- Achieved aggressive sales targets, focusing on revenue growth, customer acquisition, and retention
- Executed and organized workflows to meet customer and internal deadlines efficiently while achieving business goals
- Prepared proposals and conducted market research, managing detailed paperwork and executing contracts for billing
- Coordinated across departments to ensure successful advertising campaigns, reviewing analytics to assess performance and effectiveness
- Participated in planning and executing sponsorships for large local events, attracting over 10,000 attendees in the Treasure Valley
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
- Consulted with clients on business issues and developed innovative proposals.
- Developed comprehensive marketing plans for clients, incorporating a mix of traditional and digital tactics for optimal results.
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
Key Account Executive
YP Marketing Solutions
01.2004 - 08.2017
- Serviced and grew over $2.5M in annual digital and print revenue across Northern California
- Built strong business relationships for advertising sales and service on web, mobile, and print platforms
- Conducted account analyses and customer needs assessments, providing tailored sales recommendations and optimizing campaigns for improved performance
- Planned and organized workflows to meet customer and directory deadlines efficiently
- Developed daily schedules to achieve customer KPIs while consistently exceeding personal sales goals
- Boosted customer satisfaction by efficiently addressing and resolving account issues.
- Expanded the company''s market share by identifying and securing new business opportunities.
- Maximized revenue potential by upselling additional products or services to existing clients.
- Collaborated with cross-functional teams to ensure seamless service delivery to clients.
- Strengthened client relationships through proactive communication and tailored solutions.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
Education
Business Marketing -
San Jose State University
San Jose, CASkills
- Software AI Sales
- Cross-functional Collaboration
- Leadership and Team Building
- Strategic Planning and Implementation
- Conflict Resolution
- Sales Quota Achievement
- Digital and Traditional Marketing
- Client Relationship Management
- Team Collaboration
- Relationship Building
Languages
Spanish
Native or Bilingual
Timeline
Senior Account Executive / Global Market
Netcore Unbxd
09.2022 - Current
Business Development Executive / Key Accounts
ETAILZ/ KASPIEN
10.2019 - 08.2022
Marketing Consultant
Townsquare Media
12.2017 - 07.2019
Key Account Executive
YP Marketing Solutions
01.2004 - 08.2017
Business Marketing -
San Jose State University
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Professional Highlights
- Achieved 30% Revenue Growth: Spearheaded the sales strategy for AI product discovery at Netcore Unbxd in North America, driving significant market expansion.
- Top Performer Recognition: Ranked in the top 5 for customer retention among 600 sales representatives, and consistently surpassed sales objectives across multiple roles.
- Major Contract Success: Closed the largest high-value contracts on the team, significantly contributing to overall revenue growth.
- Innovative Solution Development: Identified and launched new product features, enhancing functionality and user experience within the console.
- Strategic Leadership: Collaborated with C-suite executives and the CEO to refine product positioning and sales messaging, leading to increased market share in North America.
- Event Sponsorship Expertise: Played a key role in planning and executing large-scale local events, attracting over 10,000 attendees and fostering strong community relationships.
- Comprehensive Account Management: Grew over $2.5M in annual revenue through effective relationship management and strategic sales initiatives across digital and print platforms.
- Training and Mentorship: Mentored junior team members in best sales practices, fostering a high-performance culture and supporting team development.
- Bilingual Communication: Leveraged fluency in English and Spanish to enhance client engagement and communication with diverse clientele.
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