Becky Beyer
Experienced Marketing Professional
Dallas,TX
Summary
Vice President of Marketing with career history of 15+ years driving dynamic marketing initiatives across branding, public relations, digital marketing and corporate positioning. Creator of exceptionally effective campaigns that drive corporate revenues and market position.
Overview
28
28
years of professional experience
Work History
Vice President of Marketing
Anywhere Real Estate
08.2022 - Current
- Supported business development efforts across three franchise brands and managed and coordinated with marketing team on special campaigns that saw double digit increase in product usage.
- Managed nine member marketing team comprised of graphic artists, field marketers, video artist and GTM lead.
- Created strategic service roadmaps and GTM plans for new initiatives that resulted in adoption rates of 31% to 79%.
- Drove company branding efforts to increase market presence and brand recognition.
- Developed technical and non-technical marketing presentations, campaigns, articles, and newsletters that increased utilization.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives. Reached over 100% of sales and renewal goals.
- Established KPI's to maximize budget and reach company goals. Reached 100% of KPI's in 2022 & 2023.
Vice President of Customer Experience
Realogy Corporation
08.2018 - 08.2022
- Developed and managed all national and international websites, extranet and all digital products.
- Implemented new strategies and products to help exceed business goals. 78% increase in commerical traffic and 81% increase in leads YoY 2021 vs 2022.
- Established KPI's then delivered CPL's that improved 3% for Google and 47% for Bing. C21.com leads up 32% and traffic up 51% YoY 2021 to 2022. Exceeded key KPI's.
- Clarified roles, responsibilities and expectations of staff. Put a focus on recruiting marketing and delivered collateral including print, social media and email campaigns and videos. 103% increase in recruiting leads from 1H 2022 to 1H 2023.
- Collaborated with senior management to develop strategic initiatives and long term goals. Brand Lead in the largest tech launch in the real estate industry. Highest onboarding of franchisees of any brand at 94%.
- Evaluated product development strategies and prepared alternative approaches to goal achievement. Developed first in the category app that allows consumers to track their transaction and communicate with their agent.
- Monitored industry trends, keeping current on latest changes and competition in industry. Part of the team responsible for the first significant rebrand of our company in over 30 years.
- The rebrand increased franchisee satisfaction with the brand and increased the positive perception of the brand with consumers.
- Developed standards of client service, the first in the brand's history. The Brilliant Basics allowed us to lay a foundation for being a "challenger brand".
- Enabled revenue generation by pursuing partnerships, sourcing funding, and capitalizing on market opportunities.
- Reached 118% of sales goal through sales program overhaul, market campaigns, and new product launches.
Senior Marketing Director
Realogy Corporation
03.2010 - 07.2018
- Boosted brand awareness and generated leads for franchisees while managing internal and external marketing campaigns and programs. Generated 64% of all leads produced by the field across the nation utilizing online, direct mail, gorilla tactics, sponsorships, out of home and sweepstakes.
- Mentored local franchisees on best practices, maximizing the franchise and marketing.
- Created innovative strategies to drive customer engagement with franchisees including baseball sponsorships and sweepstakes. Received over 80% participation from franchisees on a state wide event.
- Developed and presented marketing plans and reports to CEO.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Senior Regional Marketing Director
Century 21 Real Estate LLC
10.2000 - 02.2010
- Improved lead generation capabilities by refining targeting criteria, enhancing messaging, and optimizing channel mix strategies. Generated 40%+ of all leads produced by the field across the nation.
- Utilized digital, direct mail, sponsorships, out of home and sweepstakes to drive lead generation and branding on the local level.
- Developed and executed targeted marketing plans for optimal market penetration and revenue growth. Effectively managed an advertising co-op budget of more the $5 million dollars.
Regional Marketing Director
Century 21 Real Estate LLC
09.2000 - 03.2006
- Recruited to transition marketing dollars from local brokers to corporate to promote and unify the company's brand.
- Grouped franchisees by DMA to maximize media spend. Grew DFW market share by 4% in two years overtaking the largest independent in the area.
- Increased budget spending in my region by 76% in two years by successfully securing 69% of budget dollars in matching funds from independently owned and operated companies.
- Increased number of marketing programs in my region from 7 programs in 4 markets to 30 programs in 13 markets by 2004.
Corporate Communications Marketing Manager
Greyhound Lines, Inc.
06.1998 - 09.2000
- Increased brand awareness by developing and implementing strategic marketing campaigns. One campaign targeted students and the campaign increased recognition from 6% to 11% in 8 months.
- Increased readership of employee communications by 10%. Surveyed showed gaps in information fueled low readership. Addressed content and audience issue to increase readership.
- Wrote and managed three monthly strategic communication pieces to union members, field employees and outside affiliations and government agencies. These highlighted the company's strategic direction and the roles of our partners.
Marketing Manager
INOTEK Technologies
09.1996 - 06.1998
- Created telemarketing department for lead generation, tracking of advertising and database maintenance. On average, delivered 120 leads a month.
- Generate income via the development of cross promotions with manufacturers.
- Developed one to two brochures a month along with monthly sell sheets for the sales team.
- Wrote monthly newsletter to be delivered to 7,000 clients for sales and lead development. Products featured on the front page, sales increase by 3-18%.
- Developed direct mail campaigns. ROI for past clients, 11% purchased, for new clients 3%. .
Education
Master of Arts - Journalism/Advertising
University of North Texas
Denton, TXBachelor of Arts - Journalism/Advertising
Northern Kentucky University
Highland Heights, KYSkills
Partnership Development
Creative Direction
Lead Generation
Product Launches
Marketing Plan Development
Branding
Strategic Marketing
Trade Shows
Franchising
Timeline
Vice President of Marketing
Anywhere Real Estate
08.2022 - Current
Vice President of Customer Experience
Realogy Corporation
08.2018 - 08.2022
Senior Marketing Director
Realogy Corporation
03.2010 - 07.2018
Senior Regional Marketing Director
Century 21 Real Estate LLC
10.2000 - 02.2010
Regional Marketing Director
Century 21 Real Estate LLC
09.2000 - 03.2006
Corporate Communications Marketing Manager
Greyhound Lines, Inc.
06.1998 - 09.2000
Marketing Manager
INOTEK Technologies
09.1996 - 06.1998
Master of Arts - Journalism/Advertising
University of North Texas
Bachelor of Arts - Journalism/Advertising
Northern Kentucky University
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