Becky Morrison
Little Elm,TX
Summary
Dynamic sales professional with a proven track record of driving revenue growth and cultivating strong client relationships. Expertise in strategic planning, market analysis, and customer engagement, with a strong emphasis on team collaboration and adaptability to meet evolving business needs. Recognized for reliability and effective communication skills, consistently achieving results in competitive environments. Committed to leveraging innovative strategies to enhance client satisfaction and maximize profitability.
Overview
24
24
years of professional experience
Work History
Customer Solutions Manager_ Molecular Diagnostics
Qiagen LLC
02.2022 - Current
- Driving year-over-year business growth while leading cross-functional teams with strategic vision and long-range planning.
- Develop and implement sales strategies to increase market penetration and revenue growth.
- Delivering presentations on product features and benefits to hospital stakeholders, increasing engagement.
- FY24_ 104% to plan
- FY23_ 103% to plan & ranked #1 in ELISA customer sales for QFT
- FY22_ 109% to plan & ranked #2 nationally
Account Executive
Nihon Kohden America
03.2018 - 02.2022
- Spearheaded sales for Physiological Patient Monitoring, Telemetry, Ventilation, & Software Applications products.
- Cultivated strong client relationships to drive revenue growth and customer satisfaction.
- Developed and executed strategic sales plans aligned with corporate objectives.
- FY21_ Ranked #1 in sales for Wireless Surge Solutions
- FY20_ 1st Rep to launch 64 bed COVID-19 ICU Care Unit
- FY19_ 131.2% to quota & Runner-Up for Ichiban Award—Monitoring Sales
Regional Business Manager
Instrumentation Laboratory
01.2016 - 03.2018
- Responsible for direct sales to promote Hemostasis & Acute Care diagnostic instruments, reagents, automated work cells, & data management for hospitals. (GEM, ROTEM, VerifyNow, Hemochron Elite, AVOX)
- Led regional sales strategies to exceed market targets and improve account penetration.
- Fostered relationships with key stakeholders, ensuring alignment with organizational goals and customer needs.
- Call Points: CVOR, OR, POCC, Surgeons, Cath Lab, ICU, L&D, Neuroradiology, Pharmacy, Core Lab, C-Suite
- FY17_ 103% to quota_Capital Sales; 114% to quota_Consumable Sales
- FY16_ Ranked 1/63 in AVOX instrument sales (17 units= 148K)
Territory Sales Manager
Artherotech Diagnostic Laboratory
11.2014 - 12.2015
- Championed Sales for proprietary cardio-metabolic testing technologies, including VAP+ lipid panel, genetic & pharmacological blood assays.
- Cultivated strong relationships with healthcare providers to drive product adoption and loyalty.
- Developed and implemented territory sales strategies to enhance market penetration.
- Call Points: Cardiology, Interventional Cardiologists, Internal Medicine, PCP, Geriatric, OBGYN, Psychiatrists
- FY15_ 175% to quota—New Account Attainment
Clinical Application Consulting Specialist
Bard Peripheral Vascular
04.2013 - 10.2014
- Led cross-functional teams to implement process improvements for vascular products.
- Developed training materials and programs to enhance product knowledge among staff.
- Call Points: IC, IR, Vascular Surgeons
District Sales Manager
Cardiovascular Systems, Inc.
04.2009 - 03.2013
- Responsible for selling, developing & growing full portfolio for CSI products including Orbital Atherectomy System, Asahi guide wires, & Medtronic PTA Balloons.
- FY12_ President’s Club for quota achievement, volume & total sales. Q1 107%; Q2 156% (ranked #2/109); Q3 188% (ranked #1/109); Q4 109%
- FY12_ Promoted to Field Sales Trainer/ Mentor for new hires
- FY11_ President’s Club for >$1M Sales & Quota Achievement; Q3 Winner of Viper Track Award—$51K in total revenue
- FY10_ Top 10 Reps “ End Zone Award” & “Top Sales Growth per Account” Achievement Winner
- FY09_ Winner of “Clinical Specialist of the Year Award”
Territory Sales Manager
Surgical Orthomedics, Inc., Distributor for Stryker Spine
04.2007 - 04.2009
- Responsible for closing new business & driving sales for Stryker Spine products for cervical/ thoracic/ lumbar/ MIS hardware & biologicals through prospecting, qualifying, demonstrating systems capabilities via cadaver labs, roundtable discussions, case reviews, & providing support during surgeries.
- Increased sales revenue by developing and implementing strategic territory plans.
- FY08_ Top 10% of Stryker Spine reps #19/241
- FY07_ #1/22 new spine reps @ Stryker Training School
Senior Loan Coordinator
Ameriquest Mortgage Company
09.2001 - 06.2006
- Trained & supervised the performance & quality of service for 35 junior staff @ 16 offices in Texas to approve application guideline specs & advise possible amendments to execute the loan process from start to close.
- FY03,04,05,06_ Achievement in Excellence Award for quota achievement & high compliance metrics
Education
Bachelor of Arts - English Literature
Texas A&M University
College Station, TX08-2001
Skills
- Strategic sales planning
- Analytical problem-solving
- Client account management
- Sales strategy development
- Market competitor analysis
- Capital equipment procurement
- Product launch management
- Client relationship building
Timeline
Customer Solutions Manager_ Molecular Diagnostics
Qiagen LLC
02.2022 - Current
Account Executive
Nihon Kohden America
03.2018 - 02.2022
Regional Business Manager
Instrumentation Laboratory
01.2016 - 03.2018
Territory Sales Manager
Artherotech Diagnostic Laboratory
11.2014 - 12.2015
Clinical Application Consulting Specialist
Bard Peripheral Vascular
04.2013 - 10.2014
District Sales Manager
Cardiovascular Systems, Inc.
04.2009 - 03.2013
Territory Sales Manager
Surgical Orthomedics, Inc., Distributor for Stryker Spine
04.2007 - 04.2009
Senior Loan Coordinator
Ameriquest Mortgage Company
09.2001 - 06.2006
Bachelor of Arts - English Literature
Texas A&M University
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