Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Rebecca Smith

Social Media And Advertising Specialist With Strong Background In Event Management
Moorestown,NJ

Summary

  • Internet-savvy with in-depth knowledge and understanding of Facebook, Twitter, Instagram, TikTok and YouTube with proven commitment to producing results. Increases brand perception through building and maintaining best-in-class influencer strategies and programming.
  • Connects with consumers to drive positive brand perception and lead purchases. Self-directed and successful social media professional with proven track record of working on social media projects from concept to completion while prioritizing and creatively problem-solving to get results.
  • Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
  • Social media-driven professional committed to applying great brand promotion skills in a fast-paced environment..

Overview

5
5
years of professional experience
13
13
years of post-secondary education

Work History

Receptionist/Digital Marketing Coordinator

Moxie Blue
Marlton, NJ
03.2017 - 04.2019
  • Responsible for answering phones, booking appointments and handling schedules and financial reports by using Millennial Software
  • Greeted clients and provided excellent customer service at high volume salon
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Created customized marketing materials to increase product awareness.

Marketing Director

Gameroom Superstores
Bradenton, FL
09.2015 - 03.2017
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Planned and executed events
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
  • Created printed marketing materials designed for events
  • Created social media content with consistent content and tone.
  • Generated interest for new and upcoming product and service releases by managing social media accounts.
  • Performed event coordination for larger parties and gatherings.
  • Coordinated schedules and timelines for events.
  • Organized, coordinated and deployed [Type] events while focusing on delivering superior customer service.

National Event Marketing Manager

Brides Against Breast Cancer/ HSP
Sarasota, FL
10.2013 - 06.2015
  • Planned and executed national charity events for a non-profit organization focused on donating millions annually to cancer support groups
  • Generated approximately $20,000 per event
  • Increased sales and brand exposure by developing new collateral and social media strategies to optimize target audience reach
  • Cultivated new sponsorships and vendors for each event, and strengthened strategic relationships with our new and existing partners
  • Developed and implemented strategic social media marketing plan for 200 events using Twitter, Facebook & Pinterest
  • Wrote a proposal to Google Ad Words and received a grant to use for free advertising

Education

Bachelor of Science - Marketing

West Virginia University
Morgantown, WV
01.2010 - 08.2022

Skills

Social media expert

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Accomplishments

Received reward for Young Professional Of The Year in 2014

Timeline

Receptionist/Digital Marketing Coordinator

Moxie Blue
03.2017 - 04.2019

Marketing Director

Gameroom Superstores
09.2015 - 03.2017

National Event Marketing Manager

Brides Against Breast Cancer/ HSP
10.2013 - 06.2015

Bachelor of Science - Marketing

West Virginia University
01.2010 - 08.2022

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Rebecca SmithSocial Media And Advertising Specialist With Strong Background In Event Management