Rebecca Smith
Social Media And Advertising Specialist With Strong Background In Event Management
Moorestown,NJ
Summary
- Internet-savvy with in-depth knowledge and understanding of Facebook, Twitter, Instagram, TikTok and YouTube with proven commitment to producing results. Increases brand perception through building and maintaining best-in-class influencer strategies and programming.
- Connects with consumers to drive positive brand perception and lead purchases. Self-directed and successful social media professional with proven track record of working on social media projects from concept to completion while prioritizing and creatively problem-solving to get results.
- Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
- Social media-driven professional committed to applying great brand promotion skills in a fast-paced environment..
Overview
5
5
years of professional experience
13
13
years of post-secondary education
Work History
Receptionist/Digital Marketing Coordinator
Moxie Blue
Marlton, NJ
03.2017 - 04.2019
- Responsible for answering phones, booking appointments and handling schedules and financial reports by using Millennial Software
- Greeted clients and provided excellent customer service at high volume salon
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Helped clients develop website portals and social media pages to promote businesses.
- Created customized marketing materials to increase product awareness.
Marketing Director
Gameroom Superstores
Bradenton, FL
09.2015 - 03.2017
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Planned and executed events
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Created printed marketing materials designed for events
- Created social media content with consistent content and tone.
- Generated interest for new and upcoming product and service releases by managing social media accounts.
- Performed event coordination for larger parties and gatherings.
- Coordinated schedules and timelines for events.
- Organized, coordinated and deployed [Type] events while focusing on delivering superior customer service.
National Event Marketing Manager
Brides Against Breast Cancer/ HSP
Sarasota, FL
10.2013 - 06.2015
- Planned and executed national charity events for a non-profit organization focused on donating millions annually to cancer support groups
- Generated approximately $20,000 per event
- Increased sales and brand exposure by developing new collateral and social media strategies to optimize target audience reach
- Cultivated new sponsorships and vendors for each event, and strengthened strategic relationships with our new and existing partners
- Developed and implemented strategic social media marketing plan for 200 events using Twitter, Facebook & Pinterest
- Wrote a proposal to Google Ad Words and received a grant to use for free advertising
Education
Bachelor of Science - Marketing
West Virginia University
Morgantown, WV 01.2010 - 08.2022
Skills
Social media expert
Online marketing
Social media strategy
Social media platforms
Google AdWords
Company branding
New Business Development
Brand Management
Campaign analysis
Channel growth tracking
Client Engagement
Research
Sponsorship development
Event sales
Planning and Coordination
Self-Motivated
Relationship builder
Marketing and advertising
Accomplishments
Received reward for Young Professional Of The Year in 2014
Timeline
Receptionist/Digital Marketing Coordinator
Moxie Blue
03.2017 - 04.2019
Marketing Director
Gameroom Superstores
09.2015 - 03.2017
National Event Marketing Manager
Brides Against Breast Cancer/ HSP
10.2013 - 06.2015
Bachelor of Science - Marketing
West Virginia University
01.2010 - 08.2022