Summary
Overview
Work History
Education
Skills
Websites
LANGUAGES
COURSES
LINKS
Timeline
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BEGUIS VASQUEZ

LONGWOOD,FL

Summary

Dynamic business leader with over 13 years of success in high-growth sectors, including travel, fintech, and wellness. Expertise in managing large-scale commercial portfolios, developing go-to-market strategies, and implementing performance-driven automation to enhance operational efficiency. Proven track record in expanding market share, boosting partner profitability, and overseeing comprehensive operations in competitive environments. A unique combination of strategic insight, practical execution, and collaborative teamwork drives impactful results that foster sustainable growth.

Overview

15
15
years of professional experience

Work History

AI GURU / Market Manager

Priceline
07.2025 - Current
  • As an AI Guru and Market Manager at Priceline, I drive the adoption and scaling of artificial intelligence across commercial operations. I design and optimize tools that help Market Managers analyze performance, manage portfolios, and uncover growth opportunities.
  • Designed and deployed AI-powered portfolio management tools that improved forecasting accuracy by 22%
  • Partnered with analytics and marketing teams to co-develop automation systems that enhanced campaign conversions
  • Served as an internal advocate for AI adoption through the PAT Gurus Program, mentoring teams in AI best practices
  • Provided feedback to data science and product teams to refine model usability and integration
  • Fostered innovation by identifying and deploying AI use cases that streamline workflows and decision-making

Market Manager, North East & South Atlantic

Priceline
07.2023 - Current
  • Own revenue and performance strategy for a 600+ hotel portfolio spanning two high-priority U.S. markets. Lead initiatives that drive volume, optimize pricing, and expand share of wallet across strategic hotel segments.

Delivered over $80M in annual revenue and 485K+ room nights, outperforming sales target by 19%

Increased average revenue per hotel by 19% through channel optimization and pricing recalibration

Led full-scale deployment of Omni Jarvis, enhancing partner analytics and internal decision frameworks

Orchestrated seasonal and regional campaigns resulting in 27.8% MoM revenue lift (March 2025)

Built and operationalized a standardized onboarding process that decreased new-hire ramp-up time by 35%

Partnered with pricing, supply, and analytics teams to align tactics with evolving demand and rate trends

Commercial Regional Sales Manager

Intermex
10.2021 - 04.2023
  • Directed regional expansion of fintech solutions for underbanked labor populations, including the launch of a purpose-built H-2A/H-2B Paycard product. Led B2B growth efforts through targeted client acquisition, regulatory coordination, and national channel activation.
  • Managed a $110M+ client book, achieving 22% YoY revenue growth through strategic expansion and retention
  • Secured 20+ enterprise clients in less than 12 months by crafting tailored financial onboarding workflows
  • Reduced implementation lead times by 25% through coordination with compliance, legal, and product teams
  • Elevated regional market share by 15% via territory analysis, GTM planning, and customer success programming
  • Developed sales documentation, objection handling guides, and product marketing collateral used company-wide

Founder & Director

Caroline Spa
01.2020 - 12.2022
    • Launched and scaled a wellness and aesthetics concept during later tenure at Bank of America and expanded during Intermex. Created the entire business infrastructure, led customer experience design, and introduced digital tools to improve efficiency and profitability.
    • Generated $500K+ annual revenue and achieved consistent 30% YoY growth through channel marketing and CRM automations
    • Implemented an online booking system that reduced appointment wait times by 40% and boosted web conversions by 25%
    • Recruited and led an 8-person service and operations team focused on service quality and client retention
    • Deployed targeted acquisition campaigns, increasing online visibility and traffic by 40%
    • Negotiated supplier agreements and implemented cost-reduction workflows to protect margin performance

Relationship Manager, Business & Retail Banking

Bank of America
09.2012 - 10.2021
    • Managed a portfolio of small to mid-sized business and consumer clients, delivering customized financial solutions while overseeing credit applications, product adoption, and retention. Acted as a trusted advisor across multiple verticals with focus on risk control, revenue generation, and financial education.
    • Reviewed and managed high-volume business and personal credit applications, maintaining full regulatory compliance
    • Increased loan funding conversion by 30% using data-driven outreach via Salesforce CRM
    • Facilitated over 500 financial literacy workshops, improving community engagement and onboarding effectiveness
    • Designed tailored lending packages for SMB clients, improving satisfaction and product penetration rates
    • Maintained 100% compliance with internal audits, documentation standards, and risk mitigation practices
    • Partnered with internal teams to advise on product rollout strategies based on customer behavior trends

Sales Specialist

Radio Shack
09.2010 - 09.2012
  • Served as front-line sales advisor in a fast-paced electronics retail environment. Provided product consultations, managed upsells, and contributed to inventory and floor merchandising.
  • Consistently exceeded monthly sales goals of 115% through solution-oriented selling and bundled offers
  • Specialized in mobile plans, tech accessories, and promotional product alignment to increase transaction size
  • Delivered excellent after-sales support, leading to high repeat customer rates
  • Improved inventory accuracy and product accessibility through demand-based merchandising recommendations

Education

Bachelor's Degree - Accounting

Berkeley College
New York City
06.2016

Skills

  • Market growth strategy
  • Portfolio optimization strategies
  • Revenue enhancement
  • AI-enhanced operational planning
  • CRM Systems (Salesforce, HubSpot),
  • GTM strategy execution
  • Cross-Functional Leadership,
  • Territory performance analysis
  • Analytical pricing strategy
  • B2B Sales Enablement Contract Negotiation, Excel (Data Modeling, Pivot Tables, VLOOKUP)
  • Marketing strategy development
  • Sales resource development
  • Performance reporting

LANGUAGES

English (Native), Spanish (Native).

COURSES

  • EXECUTIVE LEADERSHIP & PRODUCT INTEGRATION - LinkedIn Learning
  • B2B SALES STRATEGY: ENGAGING EXECUTIVES - LinkedIn Learning
  • LEADING WITH INNOVATION - LinkedIn Learning
  • COMMERCIALIZATION & FINANCIAL UNDERSTANDING - LinkedIn Learning

LINKS

LinkedIn Profile - www.linkedin.com/in/beguisvasquez: www.linkedin.com.

Timeline

AI GURU / Market Manager

Priceline
07.2025 - Current

Market Manager, North East & South Atlantic

Priceline
07.2023 - Current

Commercial Regional Sales Manager

Intermex
10.2021 - 04.2023

Founder & Director

Caroline Spa
01.2020 - 12.2022

Relationship Manager, Business & Retail Banking

Bank of America
09.2012 - 10.2021

Sales Specialist

Radio Shack
09.2010 - 09.2012

Bachelor's Degree - Accounting

Berkeley College