Belbi Pashaj
United States
Summary
Dynamic Omnichannel Marketing Director with over 14 years of experience in sales, trade marketing, account management, and brand promotions within the beverage industry. Proven track record of creating and executing promotional programs, managing budgets, and driving brand advocacy. Adept at analyzing sales impact and collaborating cross-functionally to ensure brand equity and maximize ROI.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
Work History
Omnichannel Marketing Director
Constellation Brands
Chicago
05.2016 - Current
- Spearheaded the creation and execution of national and customer-specific off-premise promotional programs, ensuring timely implementation
- Orchestrated post-program recaps and evaluations, ensuring objectives were met and identifying areas of improvement
- Managed Off Premise Trade Marketing and coupon/rebate redemption budgets, collaborating closely with finance and national accounts departments
- Established continuous communication with national accounts, sales teams, and key distributors, ensuring program effectiveness through sales impact analysis, distributor execution, and ROI evaluation
- Collaborated with legal, brand teams, finance, and sales to maintain brand consistency and ensure compliance with internal and external standards.
Market Manager
ROUST USA/RUSSIAN STANDARD
Chicago
04.2015 - 12.2015
- Drive the wholesaler implementation of sales programming in all markets
- Call on and activate Key Accounts /Chains/Hotels to implement creative programs to activate the consumer
- Development of specific budgets, working in conjunction with the brand teams
- Ensure POS and other marketing assets are utilized in the field with correct programs
- Participate in the development of program specific POS
- Implement creative programs i.e
- IRC's, MIR's, on premise promotions etc
- Survey the market to ensure distribution, pricing, POS, displays, programs, menus, ads are executed to standard
Diageo Supplier Support Manager
Breakthru Beverage
Chicago
09.2012 - 04.2015
- Lead the execution and evaluation of all Diageo Value Added Programming
- Provide support with key account presentations, tracking and evaluation
- Drive advocacy amongst trade partners and leverage brand tools
- Asses channel segment performance and identify opportunity gaps
- Manage 23 On Premise Sales Reps for the Diageo Wine/Spirits Portfolio
- Develop key initiative metrics and target accounts
- Identify, adopt and communicate brand activations best practices
- Work closely and manage brand ambassadors initiatives for Don Julio, Bulleit Bourbon, Ketel One and Ciroc
Key Account
Beam Suntory
Chicago
12.2010 - 12.2012
- Forecasted account needs and metrics based on market and product data.
- Supported Account Manager with incoming inquiries from existing clients.
- Interacted professionally with clear, intentional communication and set appropriate expectations on timeline of deliverables.
- Developed and maintained successful business partnerships to address and proactively manage service issues.
- Manage distributor sales and merchandising teams
Set up On and Off premise events
Make sure BGSW gets compliance with programs including displays and in-store merchandising
Confirm price reductions on promotions
Introduce reward structure with incentives for the best distributor teams
Ensure POS execution including: coupons, timing, displays.
Report on distributor performance to sales and sales strategy leadership.
Merchandiser/Sales
Southern Glazers
Chicago
06.2009 - 12.2010
- Make regular sales calls to designate off sale accounts to cultivate customer relations and satisfaction with service provided
- Demonstrate consultative sales abilities through successful presentations of product, the promotion of new and existing portfolio items and the expansion of business
- Exhibit discipline and resourcefulness to meet/exceed assigned monthly quotas and placement objectives
- Research, organize and present sales reports/quota attainment results as required by District Manager in team or division meeting
- Review customers' credit status, collect monies owed for product and partner with Customer Assistance Department
- Assist customers with inventory management responsibilities (product availability/new product placement and rotation of stock
Education
Bachelor of Science - Political Science
Loyola University
08.2004 - 05.2008
Skills
Change Agilityundefined
Timeline
Omnichannel Marketing Director
Constellation Brands
05.2016 - Current
Market Manager
ROUST USA/RUSSIAN STANDARD
04.2015 - 12.2015
Diageo Supplier Support Manager
Breakthru Beverage
09.2012 - 04.2015
Key Account
Beam Suntory
12.2010 - 12.2012
Merchandiser/Sales
Southern Glazers
06.2009 - 12.2010
Bachelor of Science - Political Science
Loyola University
08.2004 - 05.2008
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