BELEN SALCEDO

A CEO in a padel company organizing trips for tournaments and training in Spain plays a crucial role in shaping the business strategy, building partnerships, and ensuring top-tier experiences for players. Their responsibilities typically include:

1. Strategic Planning & Business Growth – Defining the company’s vision, expanding services, and identifying new opportunities in the competitive padel travel market.

2. Partnership Development – Collaborating with top padel clubs, coaches, tournament organizers, and local businesses in Spain to provide premium training and tournament experiences.

3. Client Experience & Logistics – Overseeing travel arrangements, accommodation, and seamless tournament participation to ensure clients have a smooth and professional experience.

4. Marketing & Brand Building – Promoting the company’s services through digital marketing, sponsorships, and partnerships with influencers or professional players.

5. Operational Excellence – Managing budgets, ensuring regulatory compliance, and maintaining high service quality.

• Company Overview: The United States Padel Association is responsible for promoting and developing the sport of padel in the United States
• I am the marketing and social media director for the United States Padel Association since 2013
• I also work with the sponsors for the USPA especially with getting the kid’s equipment and uniforms for the 2013 and 2015 Padel World Championships and the 2014 Pan American Games
• Organizing the trip for the USA Team to go to the Panamerican Games in latin america, 2017 the absolute in Malaga Spain 2018
• The United States Padel Association is responsible for promoting and developing the sport of padel in the United States
• Boosted brand visibility by developing and implementing targeted social media strategies.
• Provided training and support for junior team members, fostering professional growth and skill development amongst staff members.

• Taught Padel at The Club in The Woodlands 2014-2015
• I have been and currently work with the head youth coach for United States Padel Association in developing kids to be on the US team

• Worked for the City of Houston summer tennis camp 2014 and 2015
• I was responsible for teaching children that only tennis but how to become better athletes

• Graphic Design for business cards and flyers

• Graphic Design for logo and creating a Facebook page

• Company Overview: SASVIRTUAL is a freelance social media marketing company
• Developing social media plans aligned with the Global Communications strategy
• Using social media to establish and maintain an effective online presence
• Integrating and executing online and offline marketing programs
• Track results and assign targets
• Developing and executing communications plans and social media projects
• Well-versed in social media and the latest trends and how social media can relate to destination marketing
• SASVIRTUAL is a freelance social media marketing company

• Company Overview: Latin American newspaper
• Creating presentations and media kit to present proposals to clients in order to increase ads revenue and researching different sources of information to set up the client database
• Latin American newspaper

• Company Overview: Events Marketing is a national experiential marketing company, headquartered in Toronto, Canada
• Distribute marketing materials to retailers in busy urban areas and high traffic malls
• BC Cancer Foundation´s campaigns including 'Weekend to End Women´s Cancer', 'Team in training' and annual campaign 'Ride To Conquer Cancer'
• Events Marketing is a national experiential marketing company, headquartered in Toronto, Canada

• Company Overview: Local Marketing Consultant focus in technology, education, tourism, energy, wood products, and small business development
• Market research and document research for proposals and reports evaluations
• Assistance with technical writing formatting of business proposals and final reports
• Head of a project for local competition analysis
• Governmental projects: First Nations and immigration programs
• Local Marketing Consultant focus in technology, education, tourism, energy, wood products, and small business development

• Company Overview: Multi-national Company, which offers strategic marketing services; communications planning performance media, internet and digital communications, entertainment, sports sponsorship event marketing and media
• Analyzed market trends to develop new products and transform them into market leaders
• Coordinated and planning events, dealing with suppliers, advertising and PR agencies
• Prepared marketing plans, defined strategy, managed project budgets according to strict deadlines, organized and executed marketing plans, and evaluated results
• Multi-national Company, which offers strategic marketing services; communications planning performance media, internet and digital communications, entertainment, sports sponsorship event marketing and media
• Clients included: Western Union, Kraft, Samsung

• Company Overview: Local Company Promotional Advertising Agency
• Provided global promotional services while working with advertising agencies and designers to facilitate client needs
• In charge of direct marketing for consumers: emails and newsletters for clients
• Responsible for the contracting of all services such as importing products, storage and distribution (managing up to 2.000 different items per product catalog)
• Local Company Promotional Advertising Agency

• Company Overview: Multi-national Fashion Company
• Consulting project: International benchmarking of distribution and logistics in the fashion sector
• Multi-national Fashion Company

• Company Overview: Local Company that offers solutions in communications and marketing including collaborating and retrieving information and Point of sales control
• Analyzed point of sales and orders for retail shops (handling more than 200 barcodes for Coca Cola products)
• Provided advice to our clients about their mass consumer products
• Organized marketing information to provide added value for quality services to our clients
• Coordinated and collaborated on the launch of new bank branches of BBVA through the design of brochures and promotional material
• Local Company that offers solutions in communications and marketing including collaborating and retrieving information and Point of sales control