Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Marketing Work Experience
Affiliations
Certification
Languages
Interests
Timeline
Generic

BELEN SALCEDO

Houston,USA

Summary

Highly motivated and results-driven professional with a strong passion for travel and sports. Adept at adapting to dynamic environments, problem-solving, and working collaboratively with diverse teams. Possess excellent communication and organizational skills, with a keen ability to navigate new challenges and embrace cultural experiences. A proactive and detail-oriented individual, dedicated to continuous learning and personal growth. Enthusiastic about leveraging my passion for travel and sports to bring energy, creativity, and a global perspective to any role.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Owner

IPadel Houston
03.2017 - Current

A CEO in a padel company organizing trips for tournaments and training in Spain plays a crucial role in shaping the business strategy, building partnerships, and ensuring top-tier experiences for players. Their responsibilities typically include:

1. Strategic Planning & Business Growth – Defining the company’s vision, expanding services, and identifying new opportunities in the competitive padel travel market.

2. Partnership Development – Collaborating with top padel clubs, coaches, tournament organizers, and local businesses in Spain to provide premium training and tournament experiences.

3. Client Experience & Logistics – Overseeing travel arrangements, accommodation, and seamless tournament participation to ensure clients have a smooth and professional experience.

4. Marketing & Brand Building – Promoting the company’s services through digital marketing, sponsorships, and partnerships with influencers or professional players.

5. Operational Excellence – Managing budgets, ensuring regulatory compliance, and maintaining high service quality.



Marketing and Social Media Director

United States Padel Association
01.2013 - Current
  • Company Overview: The United States Padel Association is responsible for promoting and developing the sport of padel in the United States
  • I am the marketing and social media director for the United States Padel Association since 2013
  • I also work with the sponsors for the USPA especially with getting the kid’s equipment and uniforms for the 2013 and 2015 Padel World Championships and the 2014 Pan American Games
  • Organizing the trip for the USA Team to go to the Panamerican Games in latin america, 2017 the absolute in Malaga Spain 2018
  • The United States Padel Association is responsible for promoting and developing the sport of padel in the United States
  • Boosted brand visibility by developing and implementing targeted social media strategies.
  • Provided training and support for junior team members, fostering professional growth and skill development amongst staff members.

Padel Instructor

The Club in The Woodlands
01.2014 - 01.2017
  • Taught Padel at The Club in The Woodlands 2014-2015
  • I have been and currently work with the head youth coach for United States Padel Association in developing kids to be on the US team

Tennis Camp Instructor

City of Houston
01.2014 - 01.2015
  • Worked for the City of Houston summer tennis camp 2014 and 2015
  • I was responsible for teaching children that only tennis but how to become better athletes

Graphic Designer

Woodway Wellness and Chiropractic
01.2013 - 01.2013
  • Graphic Design for business cards and flyers

Graphic Designer

Integrated Health Center of Houston
01.2013 - 01.2013
  • Graphic Design for logo and creating a Facebook page

Social Media Marketing Consultant

SASVIRTUAL
11.2012 - 11.2012
  • Company Overview: SASVIRTUAL is a freelance social media marketing company
  • Developing social media plans aligned with the Global Communications strategy
  • Using social media to establish and maintain an effective online presence
  • Integrating and executing online and offline marketing programs
  • Track results and assign targets
  • Developing and executing communications plans and social media projects
  • Well-versed in social media and the latest trends and how social media can relate to destination marketing
  • SASVIRTUAL is a freelance social media marketing company

Marketing Development

LA REVISTA
09.2012 - 11.2012
  • Company Overview: Latin American newspaper
  • Creating presentations and media kit to present proposals to clients in order to increase ads revenue and researching different sources of information to set up the client database
  • Latin American newspaper

Field Marketing Distributor

EVENTS MARKETING
02.2012 - 04.2012
  • Company Overview: Events Marketing is a national experiential marketing company, headquartered in Toronto, Canada
  • Distribute marketing materials to retailers in busy urban areas and high traffic malls
  • BC Cancer Foundation´s campaigns including 'Weekend to End Women´s Cancer', 'Team in training' and annual campaign 'Ride To Conquer Cancer'
  • Events Marketing is a national experiential marketing company, headquartered in Toronto, Canada

Research and Administrative Assistant

FERENCE WEICKER & CO.
12.2011 - 02.2012
  • Company Overview: Local Marketing Consultant focus in technology, education, tourism, energy, wood products, and small business development
  • Market research and document research for proposals and reports evaluations
  • Assistance with technical writing formatting of business proposals and final reports
  • Head of a project for local competition analysis
  • Governmental projects: First Nations and immigration programs
  • Local Marketing Consultant focus in technology, education, tourism, energy, wood products, and small business development

Marketing Account Executive, Services Department

STARCOM MEDIAVEST GROUP
12.2007 - 02.2010
  • Company Overview: Multi-national Company, which offers strategic marketing services; communications planning performance media, internet and digital communications, entertainment, sports sponsorship event marketing and media
  • Analyzed market trends to develop new products and transform them into market leaders
  • Coordinated and planning events, dealing with suppliers, advertising and PR agencies
  • Prepared marketing plans, defined strategy, managed project budgets according to strict deadlines, organized and executed marketing plans, and evaluated results
  • Multi-national Company, which offers strategic marketing services; communications planning performance media, internet and digital communications, entertainment, sports sponsorship event marketing and media
  • Clients included: Western Union, Kraft, Samsung

Project Manager, Department of Promotional Marketing

FACTORÍA GRÁFICA
02.2007 - 12.2007
  • Company Overview: Local Company Promotional Advertising Agency
  • Provided global promotional services while working with advertising agencies and designers to facilitate client needs
  • In charge of direct marketing for consumers: emails and newsletters for clients
  • Responsible for the contracting of all services such as importing products, storage and distribution (managing up to 2.000 different items per product catalog)
  • Local Company Promotional Advertising Agency

Junior Consultant

TEMPE (INDITEX GROUP)
01.2007 - 02.2007
  • Company Overview: Multi-national Fashion Company
  • Consulting project: International benchmarking of distribution and logistics in the fashion sector
  • Multi-national Fashion Company

Trade Marketing Junior & Controller Visual Merchandising

IVISUAL
10.2005 - 01.2007
  • Company Overview: Local Company that offers solutions in communications and marketing including collaborating and retrieving information and Point of sales control
  • Analyzed point of sales and orders for retail shops (handling more than 200 barcodes for Coca Cola products)
  • Provided advice to our clients about their mass consumer products
  • Organized marketing information to provide added value for quality services to our clients
  • Coordinated and collaborated on the launch of new bank branches of BBVA through the design of brochures and promotional material
  • Local Company that offers solutions in communications and marketing including collaborating and retrieving information and Point of sales control

Education

Introduction To Artificial Intelligence (AI) - AI

Houston Community College (HCC)
Houston, TX
01-2025

Digital Marketing - Digital Marketing

Houston Community College
Houston, TX
01-2013

TOELF course -

ISS of BC
Vancouver, Canada
08.2012

Social Media Marketing Course -

BCIT
Vancouver, Canada
12.2011

ESL Upper-Advanced -

VCC Vancouver Community College
Vancouver, Canada
12.2011

ESL Business English -

ILSC International Language Schools of Canada
Vancouver, Canada
02.2011

International Masters in Marketing -

European School of Management (ESCP-EAP)
Madrid, Spain
01.2007

Law Degree -

Universidad Complutense
Madrid, Spain
01.2005

Skills

  • Excellent communication skills
  • Bi-lingual (Spanish and English)
  • Troubleshooting
  • Team work
  • Multitasking
  • Creative
  • Photo editing
  • Client service
  • Video editing
  • Operations management
  • Small business operations
  • Customer relations
  • Relationship building
  • Verbal and written communication

Accomplishments

    Professional Experience

    Founder & Entrepreneur at iPadel Houston

    Houston, TX. Years of Operation 2017 – Present

    • Pioneered the growth of padel in the U.S., establishing and expanding a successful padel business in an emerging market. Padel is the growing racquet sport worldwide.

    • Secured partnerships with local alcohol companies and investors to support business growth and community engagement.

    • Developed marketing strategies and organized events to increase awareness and participation in the sport.

    • Collaborated with local sports organizations and governing bodies to enhance the credibility and reach of padel.

    • Managed business operations, player development programs, and facility expansion for over eight years.

    Athletic Achievements & Team Management

    USA Padel Team Member (2017 – Present)

    • Competed in the Pan American Games, World Padel Championship, and Senior Padel Championship, representing the USA.

    • Actively involved in preparing USA Junior, Women’s, and Men’s Padel Teams for international competitions in Spain, Portugal, Buenos Aires, Paraguay..

    • Organized and managed team logistics, including travel arrangements, accommodations, uniforms, and tournament coordination.

    • Played a key role in developing competitive talent and expanding the presence of USA Padel on the global stage.

Marketing Work Experience

  • Graphic Designer, Woodway Wellness and Chiropractic, Houston, Houston, TX, 01/01/13, Created business cards and flyers.
  • Social Media Marketing Manager, United States Padel Association, Houston, Houston, TX, 01/01/12, Managed social media marketing strategies.
  • Social Media Marketing Consultant, SASVIRTUAL, Vancouver, Vancouver, BC, 11/01/12, Developed social media plans aligned with the Global Communications strategy.
  • Marketing Development, LA REVISTA, Vancouver, Vancouver, BC, 09/01/12 - 11/30/12, Created presentations and media kits to present proposals to clients.
  • Field Marketing Distributor, EVENTS MARKETING, Vancouver, Vancouver, BC, 02/01/12 - 04/30/12, Distributed marketing materials to retailers in busy urban areas.
  • Research and Administrative Assistant, FERENCE WEICKER & CO., Vancouver, Vancouver, BC, 12/01/11 - 02/28/12, Conducted market research and assisted with technical writing.
  • Marketing Account Executive, STARCOM MEDIAVEST GROUP, Madrid, Madrid, Spain, 12/01/07 - 02/28/10, Analyzed market trends and coordinated events.
  • Project Manager, FACTORÍA GRÁFICA, Madrid, Madrid, Spain, 02/01/07 - 12/31/07, Provided global promotional services.
  • Junior Consultant, TEMPE (INDITEX GROUP), Alicante, Alicante, Spain, 01/01/07 - 02/28/07, Consulting project on international benchmarking.
  • Trade Marketing Junior & Controller Visual Merchandising, IVISUAL, Madrid, Madrid, Spain, 10/01/05 - 01/31/07, Analyzed point of sales and provided advice to clients.

Affiliations

  • Affiliation to the USPA United States Padel Association

Certification

Digital Marketing HCC

AI Artificial Intelligent 2025

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Interests

  • Playing Sports
  • Enjoy hobbies that combine physical activity with outdoor exploration
  • Embracing outdoor adventures such as hiking and observe the nature
  • Surfing
  • Backpacking
  • Hiking
  • Learning things every day

Timeline

Owner

IPadel Houston
03.2017 - Current

Padel Instructor

The Club in The Woodlands
01.2014 - 01.2017

Tennis Camp Instructor

City of Houston
01.2014 - 01.2015

Marketing and Social Media Director

United States Padel Association
01.2013 - Current

Graphic Designer

Woodway Wellness and Chiropractic
01.2013 - 01.2013

Graphic Designer

Integrated Health Center of Houston
01.2013 - 01.2013

Social Media Marketing Consultant

SASVIRTUAL
11.2012 - 11.2012

Marketing Development

LA REVISTA
09.2012 - 11.2012

Field Marketing Distributor

EVENTS MARKETING
02.2012 - 04.2012

Research and Administrative Assistant

FERENCE WEICKER & CO.
12.2011 - 02.2012

Marketing Account Executive, Services Department

STARCOM MEDIAVEST GROUP
12.2007 - 02.2010

Project Manager, Department of Promotional Marketing

FACTORÍA GRÁFICA
02.2007 - 12.2007

Junior Consultant

TEMPE (INDITEX GROUP)
01.2007 - 02.2007

Trade Marketing Junior & Controller Visual Merchandising

IVISUAL
10.2005 - 01.2007

TOELF course -

ISS of BC

Social Media Marketing Course -

BCIT

ESL Upper-Advanced -

VCC Vancouver Community College

ESL Business English -

ILSC International Language Schools of Canada

International Masters in Marketing -

European School of Management (ESCP-EAP)

Law Degree -

Universidad Complutense

Digital Marketing HCC

AI Artificial Intelligent 2025

Introduction To Artificial Intelligence (AI) - AI

Houston Community College (HCC)

Digital Marketing - Digital Marketing

Houston Community College
BELEN SALCEDO