Belinda Mayo
Tontitown,Arkansas
Summary
Accomplished National Sales Executive with 25 years of experience in the Retail and Foodservice industry. Passionate, hardworking, and focused team player with a deep understanding of business, operations, customer, and consumer needs.
Overview
26
26
years of professional experience
Work History
VP Retail Sales
George's, Inc.
12.2020 - Current
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Negotiate prices, terms of sales and service agreements.
- Exercised leadership capabilities by successfully motivating and inspiring others.
Vice President Marketing
George's, Inc.
10.2018 - 12.2020
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Assisted with developing event strategies and tactical plans to promote accomplishment of marketing goals.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. Advocated for client requirements and objectives to internal and external stakeholders.
- Conceptualized long-range product roadmaps and strategically designed according to market data and research.
- Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Vice President Marketing
Ozark Mountain Poultry
09.2017 - 10.2018
- Drive companies vision by developing and initiating marketing and service policies and programs.
- Management of all marketing program launches and ownership of brand development and execution.
- Responsible for monitoring market trends and delivering consumer and business insights via secondary and primary research.
- Management of agency partners to develop consumer and trade promotions.
- Serve as primary point of contact for incoming media calls, compose and coordinate news releases, media responses, and placement of stories in external publications.
- Collaborate with sales team to increase brand awareness and enhance business development by building and maintaining relationships with all key accounts, which helped drive 75% YOY Retail branded growth.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Associate Director, Foodservice Division
Tyson Foods, Inc
12.2011 - 08.2017
- Leadership of team with responsibility for P&L, portfolio development, product management, cost optimization, quality, product life cycle, operations planning/scheduling, and strategic growth across all selling channels.
- Worked with sales to develop and execute volume sales plans for 255M pounds of value added products to achieve business unit volume goals.
- Aligned strategic plan with other Business Units and Shared Services.
- Developed qualified team members ready to move to the next leadership role.
Capacity Analysis Manager, Production Planning
Tyson Foods, Inc
11.2009 - 12.2011
- Led a team responsible for managing all outside relationships with Tyson Contract Manufacturers.
- Strategically insured that internal production was assigned to plants based on capabilities, capacity and logistics cost.
- Provided extensive analytical support to enable decision making by Company Executives, Enterprise Planners, Product Management, Production Management and Sales Management.
- Responsible for identifying capacity gaps while taking into account forward demand and inventory position.
- Charged with offering solutions to address identified capacity gaps which often involved significant capital expenditures.
- Managed a team responsible for all new product code requests through Supply Chain . EAV 1,600 new product requests.
- Researched and recommended process improvements designed to mitigate operational and financial risk.
Contract Manufacturing Manager, Production Planning
Tyson Foods, Inc
05.2005 - 10.2009
- Lead team responsible for managing all outside relationships with Tyson Contract Manufacturers.
- Negotiated all Contract Manufacturing contracts and pricing.
- Responsible for cost analysis, weekly production management, inventory, plan and schedule adherence, and supply for all co-packed items.
- Directed team of three working with Operations and Accounting to save $8.2 million in annualized savings from items internalized from Contract Manufacturers.
- Monitored workload against supply base to assess capacity constraints and communicate potential risks and imbalances with stakeholders.
Innovation & Business Development Manager
Tyson Foods, Inc
01.2002 - 04.2005
- Cross-functional business leader responsible for managing "On the Go" and Vending Innovation by prioritizing and directing new product work for R&D, packaging, logistics, production at co-packer and market research.
- Responsible for tracking consumer trends; identifying and qualifying new business opportunities.
- Charged with developing and implementing new product development process.
- Managed primary qualitative and quantitative consumer market research.
Associate Product Manager, Foodservice Division
Tyson Foods, Inc
01.2000 - 01.2002
- Managed five value added product lines responsible for $99MM in annual sales.
- Analyzed weekly P&L statement and presented recommendations for improving.
- Accountable for quality improvement, cost reductions, inventory, shortages, product development, mix analysis, and annual business plan development.
- Responsible for sales and distributor support materials to generate excitement and focus in the market place.
- Monitored competitive activity and reviewed products in order to offer sales insights/recommendations on how to sell the products to customers.
Assistant Product Manager, International Division
Tyson Foods, Inc
01.1998 - 01.2000
- Accountable for managing forecasts on all International products; Responsible for $555 MM in annual sales.
- Jointly developed new grade of paws "C" that delivered over $720,000 in additional revenue from product that was previously going into pet food.
- Achieved minimum of $600,000 in savings by monitoring P&L statements, packaging changes, and breading suppliers.
Education
Bachelor of Science - Poultry Science
University of Arkansas
Fayetteville, Arkansas05.1998
Skills
- Relationship Building and Rapport
- Strong verbal and written communication
- Negotiation
- Profit & Loss Management
- Budget & Expense Control
- Analytical and Critical Thinking
- Category & Project Management
- Attention to Detail
- New Product Development
- Creative Problem Solver
Affiliations
Northwest Arkansas Children's Auxiliary Board Member, 2022 to present
Network of Executive Women, 2022 - present
Northwest Arkansas Children's Circle of Friends Treasurer 2020 to 2022
Northwest Arkansas Children's Circle of Friends Member, 2019 to 2022
National Chicken Council Communications Committee Member, 2018 to 2021
National Chicken Council Marketing Committee Member, 2018 to 2021
Timeline
VP Retail Sales
George's, Inc.
12.2020 - Current
Vice President Marketing
George's, Inc.
10.2018 - 12.2020
Vice President Marketing
Ozark Mountain Poultry
09.2017 - 10.2018
Associate Director, Foodservice Division
Tyson Foods, Inc
12.2011 - 08.2017
Capacity Analysis Manager, Production Planning
Tyson Foods, Inc
11.2009 - 12.2011
Contract Manufacturing Manager, Production Planning
Tyson Foods, Inc
05.2005 - 10.2009
Innovation & Business Development Manager
Tyson Foods, Inc
01.2002 - 04.2005
Associate Product Manager, Foodservice Division
Tyson Foods, Inc
01.2000 - 01.2002
Assistant Product Manager, International Division
Tyson Foods, Inc
01.1998 - 01.2000
Bachelor of Science - Poultry Science
University of Arkansas