BELINDA ZHENG
New York,NY
Summary
Dedicated Data Analyst with extensive experience in automating reporting processes and creating data visualizations using various BI tools. Proven ability to translate complex business requirements into clear visual reports that drive business decisions. Experienced in collaborating with clients and cross-functional teams to communicate actionable data-driven insights.
Overview
8
8
years of professional experience
Work History
Revenue Analytics & Insights
Roku
New York, USA
10.2022 - Current
- Improve operational efficiency by utilizing various BI tools to automate repetitive tasks and reporting processes
- Develop tools and dashboards (Tableau) to drive insights and facilitate decision-making within the Revenue Analytics team
- Collaborate with cross-functional teams to identify opportunities for process automation and workflow optimization
- Communicate performance insights and findings to team leads
- Drive and lead monthly knowledge sharing meetings with the Product, Core Analytics and Inventory teams
Senior Data Analyst
Investor's Business Daily
Los Angeles, USA
05.2021 - 10.2022
- Spearheaded customer satisfaction survey project and presented key takeaways to the executive teams
- Developed ETL pipelines to automate monthly reporting processes
- Developed and managed all reporting needs in Tableau for teams across the company
- Worked closely with Product, Marketing and Engineer teams for various ad hoc requests
Senior Analyst
Horizon Media
Los Angeles, USA
05.2018 - 04.2021
- Built ETL processes to automate various reporting needs which reduced weekly reporting time and provided live updates to the team
- Developed and maintained visualizations in Tableau and Datorama (Salesforce) to support campaign analysis
- Presented campaign insights and recommendations to the media team
- Worked closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies
- Trained analysts on best practices in building ETL processes and creating visualizations within Tableau
Campaign Solutions Analyst
Digilant
New York, USA
05.2017 - 03.2018
- Set up and managed campaigns by monitoring performance/delivery, providing optimizations and trouble-shooting any issues
- Conducted weekly campaign performance analysis and presented insights to clients
- Discovered and shared best practices by identifying opportunities for campaign optimizations in order to meet KPIs (CTR, CPA, CPC, ROI, Viewability)
Education
B.S. - Finance
Stony Brook University
Data Analysis Using Python -
UCLA Extension
Skills
- SQL
- Salesforce Proficiency
- Datorama Reporting Skills
- ETL
- Python (Beginner)
- Data Visualization Expertise (Tableau)
- JIRA
- Google Ad Management
- Confluence Documentation Skills
Accomplishments
- Increased operational efficiency through automation by utilizing various BI tools
- Reduced monthly reporting time by 50% with automated dashboard refresh
Timeline
Revenue Analytics & Insights
Roku
10.2022 - Current
Senior Data Analyst
Investor's Business Daily
05.2021 - 10.2022
Senior Analyst
Horizon Media
05.2018 - 04.2021
Campaign Solutions Analyst
Digilant
05.2017 - 03.2018
B.S. - Finance
Stony Brook University
Data Analysis Using Python -
UCLA Extension
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