Bella Chan

CLIENTS: XBOX, WESTFIELD, SNAPCHAT

• Built strong rapport with clients as day-to-day client lead through regular check-ins, status updates, and proactive problem-solving approaches.
• Managed budgets for key clients, ensuring optimal allocation of resources for maximum impact.
• Mentored a team of 15, fostering a collaborative environment that encouraged professional growth.
• Drove impactful earned led strategies for tentpole game titles for Xbox and consumer product launches for Snapchat and Westfield.
• Managed the evergreen influencer and creator function to ensure ROI with paid activity.
• Managed the trust and safety function for Snapchat and Xbox.
• Delivered measurable success by consistently meeting or exceeding client expectations.

CLIENTS: BETHESDA SOFTWORKS, PROXIMO SPIRITS, DELIVEROO & BWS

• Developed compelling press materials, including press releases, biographies, fact sheets, and talking points.
• Enhanced brand reputation with successful crisis management tactics and timely response to negative press.
• Generated positive publicity for clients by identifying and capitalizing on timely news hooks, industry trends, and relevant events.
• Lead the execution and amplification of events and tradeshows including PAX, SXSW and E3.

• Enhanced visibility by coordinating press releases, press kits, and promotional materials.
• Managed publicity requests including author interviews, extracts and review send-outs.
• Maintained media lists, contacts and databases.