Bella Hanane

• Own leadership oversight, coordination and planning, in order to help the organization, execute on revenue and margin goals by providing business intelligence and sales operations support though quota-setting, resource and alignment tracking, data modeling/ analysis, reporting on key performance indicators, as well as many other ad-hoc analyses
• This role will also lead a team that is responsible for delivering analytics and business support to enable informed decision making by executive staff as well as presentation worthy performance summaries to be shared with senior leaders across the Corporation
• New office implementation
• Team recruitment, constitution and training
• 12% growth on 2022

• Elaborate and lead the development and execution of strategic Sales and Marketing plans and initiatives that maximize profitability for the group in order to achieve budget, revenue and market share targets
• Develop and implement methods, procedures, and metrics for monitoring sales and marketing performance and providing visibility to company leadership
• Play at the same time the role of the ambassador for the Moroccan sardines in the international market
• Represent and be the voice of the group to negotiate and to maintain public relations with all suppliers, business customers and specialty markets decision makers at the national level
• Margin expansion by 8pts,
• Gaining significant market share (#1 canned tuna in the modern Chanel)
• Contracting all major distributor brands

• Drive sustainable financial growth through boosting sales and forging strong relationships with clients
• Value and nurture existing ones and prospect and look for new ones
• Research trends to support creating new approached to generating opportunities along with creating ideas and initiatives to meet market needs and expectations.
• Act as the group’s evangelist by providing related support for external events including trade shows, conferences, analyst presentations, journalist meetings, etc.

Customers Portfolio: +12 new clients through the enrollment period
Opening new markets (Middle east first implementation of the group: UAE, Iraq, Syria, Jordan & Lebanon)
+20% income increase over the 5 years’ period

Led and deployed new distributor strategy, including signing a new contract with national distributor and pointing four sales managers (3 for Moroccan Market and 1 for French speaking African countries)
Responsible for the achievement of the yearly agreed annual sales budgets (by distributor/country and brand)
Maintaining an effective relationship with almost all key customers in order to keep a high level of customer satisfaction.

Developing the sales team via effective organization structure, team recruitment, training continuous review and re-alignment with company objectives to minimize turnover.
Monthly management of forecasts for production planning and achievement of results in line with agreed deviation requirements.

• Brand Unification: which delivers greater scale and improves efficiency
• National distributor contracting: cost saving by 5.5%
• Double digit growth on the second year of my enrollment: +25%