Bella Hoffheins
Charlestown,WV
Summary
Ambitious individual focused on contributing to company success while learning from established professionals. Desiring to take on a challenging position with long term career potential. Media-savvy, detail-oriented team player with strong organizational skills. Highly effective at developing and deepening diverse media relations to secure coverage for company and clients. Persuasive, dynamic and decisive professional.
Overview
3
3
years of professional experience
Work History
Account Manager/Public Relations Intern
Purpose North America
01.2024 - Current
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Responded to media inquiries, monitored media coverage, and created press reports to influence public narrative.
- Managed media lists and relationships to secure valuable coverage opportunities for clients.
- Assisted in tracking PR-related KPIs to measure success of multiple client campaigns, providing insights for future improvement and strategy development.
- Pitched story ideas proactively to targeted media outlets, securing high-quality coverage that supported overall client objectives.
- Built strong relationships with media outlets and communications professionals to expand personal network.
Copywriter & Project Manager Intern
MoreVang
04.2023 - Current
- Customized brand message to reach and capture target audience interest and drive engagement.
- Boosted campaign performance by developing engaging and persuasive copy for digital platforms.
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
- Consistently met project objectives by effectively managing multiple assignments simultaneously while maintaining high-quality output.
- Optimized digital assets for seamless integration into web designs, enhancing user experience and site functionality.
Social Media & Event Manager
MakeShiftHappen
01.2021 - Current
- Streamlined event planning processes by implementing efficient project management strategies.
- Implemented innovative event themes and designs to create memorable experiences for attendees.
- Enhanced brand awareness for clients with strategic social media advertising initiatives.
- Utilized social media to promote events and increase attendance.
- Collaborated with team members to execute seamless events from conception to completion.
- Produced high-quality video content to grab viewer attention.
Content Manager & Writer Intern
The Social Institute
05.2023 - 04.2024
- Developed original ideas for blog topics that aligned with the company''s target audience interests, driving user engagement and retention.
- Strengthened team performance through active participation in brainstorming sessions and constructive feedback.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Monitored project performance to identify areas of improvement and make adjustments.
Social Media Content Creator Intern
The Harrisonburg Farmers Market Association
01.2023 - 05.2023
- Scheduled regular postings ensuring a steady stream of fresh content for followers consumption.
- Developed an effective social media strategy, resulting in consistent growth in followers and engagement rates.
- Leveraged industry trends and news to create relevant and timely posts that increased audience interest.
- Managed social media accounts, ensuring timely responses to comments and messages from the community.
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Utilized visual storytelling techniques, incorporating eye-catching images and videos into posts for higher engagement rates.
Education
Bachelor of Arts - Writing, Rhetoric, And Technical Communications
James Madison University
Harrisonburg, United States12.2023
High School Diploma -
Loudoun County High School
Leesburg, VA05.2020
Skills
- Account Management
- Goals and Performance
- Data-Driven Decision-Making
- Timely Research
- Project Management
- Client Relationship Building
- Technical Writing
- Creative Writing
- Social Media
- Adobe
- Microsoft 360
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