Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Certification
Traveling, Writing, Sports, Photography, Dogs
Languages
Timeline
Generic
Bella Jo Stokes

Bella Jo Stokes

Sandy,UT

Summary

High-energy, results-oriented Communications Professional with solid management experience and rapid career advancement in the broadcast media, marketing and advertising industry. Proven leader with a track record of driving sales growth and strategic planning at ANGI Ads. Skilled in marketing and advertising, adept at projects/events management and brand management. Proven success in sales, multi-tasking, generating creative ideas, organizing and executing projects with limited resources. Excellent delivery of work under pressure, ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office.

Overview

31
31
years of professional experience
1
1
Certification

Work History

CEO

Stokes Household
09.2021 - Current
  • Developed strong organizational and management skills.
  • Initiated annual strategic planning to drive family growth and increase profitability.
  • Improved organizational structure by reallocating resources and redefining individual roles for greater efficiency.
  • Facilitated activities and managed family schedules for three individuals with multiple extra-curricular activities.
  • Organized and planned family events and activities.
  • Resourceful and detail-oriented with an eye for creative budget management.
  • Skilled in office software including Excel and Google Suite, and pertinent knowledge in Photoshop and Adobe Illustrator.

Sr. Advertising Consultant

ANGI Ads
04.2021 - 08.2021
  • Drove outreach to service providers via phone (nationwide) to discuss ANGI’s value proposition, products, and advertising options.
  • Overcame objections and negotiated customized advertising campaigns based on the service provider’s needs.
  • Coached service providers how to effectively engage the consumers who submit service requests to solve their home project's needs.
  • Prospected an average of 150-200 leads provided in CRM (Salesforce).
  • Met and exceeded required sales targets and was responsible for contract value sold bi-weekly and revenue retained throughout the contract period.

CEO

Stokes Household
05.2016 - 03.2021
  • Managed household and family responsibilities including child care and house keeping.
  • Implemented cost-saving initiatives to reduce family operational expenses.
  • Enhanced and improved quality time with members.
  • Developed key operational initiatives to drive and maintain substantial family savings.
  • Drove thorough financial analysis and strategic decision making.
  • Established and maintained strong relationships with family members.

Promotional Marketing and Branding Consultant

Jack Nadel International, Inc.
04.2015 - 04.2016
  • Created the ultimate event experience for clients’ every brand and promotion from planning to the execution, to the main event.
  • Developed and helped implement strategies for both new and existing promotional products, and influence all phases of marketing, from design and distribution decisions to advertising and public relations messaging.
  • Researched and negotiated to find the highest quality promotional products and services at the most cost-effective prices. Informed the development of an overall brand strategy, which can affect logo and package design, pricing, placement, advertising campaigns, and customer service messaging.
  • Provided decisions where to distribute a product, what best medium to use for advertising and how to shape product messages for different demographics.

Branding Coordinator

Jack Nadel International, Inc.
06.2014 - 03.2015
  • Assisted account managers as needed and provided self-directed, backup client contacts when the Account Manager is out of the office or unavailable.
  • Developed materials such as sales letters, Powerpoint presentations, and Microsoft Word proposals to submit to clients.
  • Drove extensive product research.
  • Handled all orders from start to finish; from order placement until the product is in the client's hands. This includes, but is not limited to, verifying pricing, following up with manufacturers, and tracking orders through delivery.
  • Maintained great customer service and pleasant communication with all new and existing clients. Under the direction of the Account Manager, placed and followed up on sample orders, project specifications and client requests.
  • Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed ((Billing, Accounts Receivable, Accounts Payable, etc.).
  • Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
  • Tracked records, filed documents and maintained communication between clients to manage office activities.

Account Coordinator

Visibility, Inc.
05.2006 - 05.2009
  • Worked with clients in creating ideas to effectively enhance company brand and programs.
  • Collaborated in the creation of marketing strategies, internet research, proofreading, copy editing, crafting materials, tracking client orders and projects, ensuring excellent delivery service, general office and client support.
  • Streamlined communication between clients and internal teams for seamless project execution.
  • Ensured timely response to client inquiries by maintaining open lines of communication through email correspondence or phone calls.
  • Maintained detailed records of account activities, ensuring accurate invoicing and budget tracking processes were in place.
  • Supported senior account managers in strategic planning initiatives aimed at growing existing accounts or acquiring new business opportunities.
  • Coordinated event logistics, conducting pitch calls and other media outreach activities, developing databases, coordinating mailings and assembling marketing packets.
  • Provided account services, wrote client quotes, general problem solving and office management. Oversee account managers’ sales performance.
  • Reported directly to the President.

Airline Travel Specialist

Priceline.com
11.2005 - 04.2006
  • General customer servicing.
  • Resolved customer issues promptly and professionally, maintaining high levels of satisfaction and loyalty.
  • Troubleshoot airline travel itinerary problems through international airline industries computer systems.
  • Responsible for setting up airline reservations for Priceline.Com.
  • Multi-lingual, proficient in Worldspan, excellent knowledge in airline codes, exceptional customer service and computer-literate.

Radio Station Manager

Radio Mindanao Network, Inc.
06.1996 - 09.2004
  • Oversee production of compelling content that resonated with the target audience, resulting in increased listenership.
  • Led a team of on-air talent, providing coaching and guidance for professional development and growth.
  • Increased listener engagement by implementing innovative programming and on-air promotions.
  • Coordinated live events and remote broadcasts to connect with listeners and generate additional revenue streams.
  • Improved staff morale by fostering a positive work environment through open communication channels and regular feedback sessions.
  • Monitored and reviewed programming to guarantee met schedules, guidelines and quality performances.
  • Managed daily operations, ensuring smooth functioning of the station and adherence to NTC regulations.
  • Boosted advertising revenue through targeted sales strategies and collaborative partnerships with local businesses.
  • Negotiated contracts with vendors, balancing quality service delivery within budget constraints.
  • Developed budgets for programming and broadcasting activities and monitored expenditures to remain within budgetary limits.
  • Monitored production operations for quality and compliance with standards.
  • Prepared media stages for rehearsal, recording and live broadcasts.
  • Assessed expected technical challenges and developed proactive solutions.
  • Provided ongoing training and development for media staff.

Radio Program Director

Radio Mindanao Network, Inc.
08.1995 - 05.1996
  • Responsible for the entire product on air.
  • Governed the overall quality sound of the station.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Trained, monitored and evaluated DJ on-air performance. Controlled the station’s production, talent, on-air work and program schedules in accordance to the objectives set by the manager and company.
  • Made daily program playlists.
  • Conceptualized and wrote copy for station advertisements.
  • Managed all station's commercials, programming and promotional audio production.
  • Lead team in promotion and client-servicing.
  • Assisted in sales and marketing.
  • Proved successful working within tight deadlines and a fast-paced environment.

DJ / Anchor

Radio Mindanao Network, Inc.
07.1993 - 07.1995
  • Introduced programs and music. Read commercial copies and public service announcements. Involved in the overall public presentation of the station.
  • Assisted in all production sessions.
  • Wrote commercial and promotional copy in support of the station’s sales and marketing efforts.
  • Frontline person in all of the station’s events and projects to the public.
  • Curated tailored playlists for a diverse range of clients and venues.
  • Managed sound equipment setup and breakdown, ensuring optimal audio quality for each performance venue.
  • Monitored crowd reactions adjusting playlists accordingly for an engaging experience tailored towards audience preferences.

Education

Bachelor of Arts - Communications

University of The Philippines
Manila, Philippines

Skills

  • Marketing and Advertising
  • Projects / Events Management
  • Brand Management
  • Media Relations
  • Marketing expertise
  • Account Management
  • Client Engagement
  • Effective Communicator and Speaker
  • Strategic Planning
  • Sales Growth
  • Budget Planning
  • Community Outreach

Accomplishments

  • Awardee, National Highest Sales Record Award by Radio Mindanao Network, Inc. for achieving sales increase of 400 percent, Manila, Philippines 2003
  • Selected, Chairperson of the KBP Eastern Visayas Association of Broadcasters, 1998-2002

Affiliations

  • Kapisanan ng mga Brodkaster ng Pilipinas
  • An Balangaw Foundation, Inc.
  • Mountaineering Federation of the Philippines
  • Philippine Caving Society
  • Sportclimbing Association of the Philippines
  • Table Tennis Association of the Philippines
  • Professional Association of Diving Instructors
  • QC Pet Studies

Certification

  • Licensed Broadcaster, KBP
  • Certified Open Water Diver, PADI
  • Certified AIDA 1 Freediver

Traveling, Writing, Sports, Photography, Dogs

I absolutely love traveling and writing about it in my journal. I've gone backpacking in Southeast Asian countries and explored parts in Europe and South America. Traveling has enriched me with having a broader perspective of the world and made me a keen observer. I'm also an avid photographer. I picked up this hobby while traveling. My random pictures encouraged me to spend more time on gaining basic photography skills like framing and light. It's very therapeutic I've invested a couple DSLRs and spend my free time experimenting with it. My pertinent knowledge in Photoshop and Graphic Design helped me further enhance my photos. I'm also very versatile when it comes to sports. I love watersports like surfing and freediving.  At home I'm a dog person. I am curious about understanding their behavior that I recently studied Animal Behavior and Dog Grooming! I honestly believe that dogs need to be taken care of like humans. And so my shih tzu is so lucky he gets a regular bath from me!

Languages

English
Full Professional
Tagalog
Native or Bilingual

Timeline

CEO

Stokes Household
09.2021 - Current

Sr. Advertising Consultant

ANGI Ads
04.2021 - 08.2021

CEO

Stokes Household
05.2016 - 03.2021

Promotional Marketing and Branding Consultant

Jack Nadel International, Inc.
04.2015 - 04.2016

Branding Coordinator

Jack Nadel International, Inc.
06.2014 - 03.2015

Account Coordinator

Visibility, Inc.
05.2006 - 05.2009

Airline Travel Specialist

Priceline.com
11.2005 - 04.2006

Radio Station Manager

Radio Mindanao Network, Inc.
06.1996 - 09.2004

Radio Program Director

Radio Mindanao Network, Inc.
08.1995 - 05.1996

DJ / Anchor

Radio Mindanao Network, Inc.
07.1993 - 07.1995

Bachelor of Arts - Communications

University of The Philippines

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Bella Jo Stokes