Belle Allan
Summary
Dynamic media professional with extensive experience in campaign analysis and budget management. Known for strategic thinking and leadership in optimizing media placements and ensuring seamless communication between clients and teams. Committed to delivering measurable outcomes through innovative media solutions.
Overview
12
12
years of professional experience
Work History
Media Supervisor
Haworth Marketing + Media
08.2023 - Current
- Negotiated rates and placements with media vendors to maximize budget efficiency.
- Monitored campaign performance metrics, adjusting strategies to enhance outcomes.
- Prepared comprehensive reports on media spending and campaign effectiveness.
- Researched industry trends to guide informed media buying decisions.
- Identified process improvements to streamline workflow efficiencies.
- Tracked expenditures across multiple accounts, adhering to allocated budgets.
- Collaborated with clients to define marketing objectives and target audiences.
- Coordinated creative teams to ensure timely delivery of materials for successful campaign launches.
Manager, Video Investment
EssenceMediacom
04.2022 - 07.2023
- Managed linear and CTV video buys for Mars, Inc., ensuring optimal media placement.
- Activated shopper campaigns across multiple agency teams and channels.
- Analyzed campaign performance data to guide future media strategies.
- Facilitated communication between clients and agency teams, enhancing collaboration.
- Oversaw a team of TV and digital media buyers, driving effective campaign execution.
- Negotiated upfront media buying initiatives across multiple brands to maximize value.
Senior Media Planner
Merkle
10.2021 - 03.2022
- Led B2C and awareness campaigns for Northrup Grumman, a defense and aerospace contractor.
- Oversaw team of buyers to ensure effective media management processes.
- Developed educational materials on latest ad tech for clients and broader agency teams.
Supervisor, Digital Investment
Haworth Marketing + Media
02.2021 - 09.2021
- Managed team of media buyers across multiple clients including Jimmy John's, Thrivent Financial, Andersen Windows & Doors, Mark Anthony Brands, etc.
Digital Media Planner
Haworth Marketing + Media
07.2019 - 01.2021
- Coordinated strategy and execution of comprehensive media campaigns across diverse client verticals including QSR, Banking, Hospitality, Education, and CPGs.
Assistant Media Planner
Haworth Marketing + Media
03.2018 - 06.2019
- Supported reporting, activation, and optimization processes of media campaigns across client portfolio.
Digital Strategist Intern
Hamline University
03.2014 - 05.2017
- Monitored online trends, conversations and SEO innovations to optimize strategies.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Maintained day-to-day operations of Hamline University website and Google Analytics performance.
Education
Bachelor of Arts - English, Creative Writing Emphasis
Hamline University
Saint Paul, MN06-2017
Skills
- Media negotiation
- Campaign analysis
- Budget management
- Digital advertising
- Audience targeting
- Cross-channel strategy
References
References available upon request.
Timeline
Media Supervisor
Haworth Marketing + Media
08.2023 - Current
Manager, Video Investment
EssenceMediacom
04.2022 - 07.2023
Senior Media Planner
Merkle
10.2021 - 03.2022
Supervisor, Digital Investment
Haworth Marketing + Media
02.2021 - 09.2021
Digital Media Planner
Haworth Marketing + Media
07.2019 - 01.2021
Assistant Media Planner
Haworth Marketing + Media
03.2018 - 06.2019
Digital Strategist Intern
Hamline University
03.2014 - 05.2017
Bachelor of Arts - English, Creative Writing Emphasis
Hamline University