Ben Albarelli
Salem,MA
Summary
Results-driven Email Marketing Automation Manager at Barton Associates, skilled in email strategy development and data analytics. Achieved significant improvements in open rates through A/B testing and personalized content. Proven collaborator, enhancing organizational efficiency and driving lead generation through innovative automation techniques and effective project management.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Email Marketing Automation Manager
Barton Associates
06.2024 - Current
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Increased open rates with engaging subject lines and personalized content tailored to target audiences.
- Maintained metric reports for marketing automation and campaign outputs to measure business impact.
- Collaborated with cross-functional teams to identify areas for process improvement.
- Spearheaded initiatives to improve overall organizational efficiency through the adoption of advanced automation techniques.
- Collaborated with sales teams to align email marketing efforts with overall business goals and drive lead generation.
- Leveraged automation tools to streamline workflows, schedule campaigns, and maintain consistency in communication frequency across various platforms.
- Managed multiple email marketing projects simultaneously, ensuring timely completion and adherence to budget constraints.
Email Marketing Specialist
SimpliSafe
05.2013 - 04.2024
- Nurtured new leads through the customer journey by creating engaging drip campaigns tailored to various stages of the sales funnel.
- Increased open rates with engaging subject lines and personalized content tailored to target audiences.
- Created customized marketing materials to increase product awareness.
- Managed multiple email marketing projects simultaneously, ensuring timely completion and adherence to budget constraints.
- Boosted click-through rates by incorporating compelling calls-to-action and visually appealing designs in emails.
- Collaborated with creative teams to develop high-quality visuals for effective email promotions.
- Ensured compliance with CAN-SPAM regulations by implementing proper opt-in procedures and unsubscribe processes.
- Decreased churn rate within the subscriber base by designing re-engagement campaigns aimed at dormant recipients.
- Improved overall deliverability by maintaining clean subscriber lists and monitoring bounce rates closely.
- Implemented segmentation strategies for targeted messaging based on customer demographics, preferences, and behavior patterns.
Education
Electronic Arts
Rensselaer Polytechnic Institute
Troy, NYSkills
- HTML and CSS
- Infrastructure automation
- Email strategy development
- Data analytics
- Scripting languages
- Marketing automation
- Deliverability optimization
- Collaboration and teamwork
- Quality assurance
- Project management
- Process improvement strategies
- Cross-platform testing
Accomplishments
Nominated for a Braze Torchie Award for innovative email customization in 2023.
Certification
Braze Certified Marketer
Timeline
Email Marketing Automation Manager
Barton Associates
06.2024 - Current
Email Marketing Specialist
SimpliSafe
05.2013 - 04.2024
Electronic Arts
Rensselaer Polytechnic Institute
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