Ben Bloom
Glen Rock,NJ
Summary
A growth marketer with 15+ years of strategic digital marketing and brand experience building full funnel, omni-channel consumer marketing campaigns designed to identify, engage, and convert new customers into brand loyalists and advocates. A firm believer in storytelling while optimizing creative content throughout each stage of the customer journey to drive maximum impact. Strong analytical thinker and creative problem solver utilizing innovative ideas to deliver on (and exceed) sales targets, consumer marketing performance metrics, and customer acquisition goals.
Overview
16
16
years of professional experience
Work History
VP of Growth & Branded Sports Marketing
ThriveFantasy
10.2021 - Current
- Enhanced company profitability by 30% from implementing strategic digital marketing plans and optimizing operational processes.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Enabled revenue generation by pursuing partnerships, sourcing funding, and capitalizing on market opportunities.
- Directed technological improvements, reducing waste and business bottlenecks.
- Founded performance- and merit-based evaluation system to assess staff performance.
Senior Director of Growth Marketing | Global
Marquee Brands
09.2019 - 07.2021
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Streamlined marketing processes for improved efficiency and reduced costs.
- Measured campaign performance using analytics tools, enabling data-informed decision making for future initiatives.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Optimized website user experience by conducting usability tests and implementing results-driven changes.
- Enhanced customer engagement with targeted email marketing campaigns and social media strategies.
- Developed creative content for digital platforms, driving traffic and generating leads.
- Launched innovative social media campaigns that generated buzz and attracted new customers.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Spearheaded trade show events to showcase products/services while networking with potential clients.
Senior Director of Brand Marketing | North America
Calvin Klein
05.2019 - 08.2019
- Consultant to help build marketing strategy, mobile strategy, customer acquisition strategy and sales plan for CK Stores, Wholesale Accounts, & .com
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Created agile working environment, enabling rapid response to changing business needs without sacrificing quality or performance standards.
- Developed detailed plans based on broad guidance and direction.
- Monitored and coordinated workflows to optimize resources.
Brand Marketing Director, Cosmetics
Macy's Inc
05.2008 - 03.2019
- Owned profit and loss (P&L) for Total Beauty Division on budget that is over $120 million
- Managed brand relationship with over 50 prestige cosmetics and impulse trend companies with focus on driving brand awareness, sales management, new product launches and growing consumer life- time value (LTV)
- Built paid media strategy incorporating channel and communication plan for Macy's Beauty to deliver consistent qualified site traffic to yield optimal conversions
- Utilized analytics and customer data to build cohesive shopping experiences on-site and in-store that placed customer journey at center of every decision to drive traffic increases, minimize clicks, deliver product efficiently, and foster add to bag, conversion, and repeat purchase behavior.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Assisted in recruiting, hiring and training of team members.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
Education
Bachelor of Arts - English
Emory University
Atlanta, GA05.2008
Skills
- Communication & Collaboration
- Relationship Building
- Agency Management
- Growth Marketing
- Media Planning & Partnerships
- Team Management & Growth
- Creative Direction
- Brand Development
- Digital Strategy
- Audience Segmentation
- Key decision making
- Business Storytelling
Timeline
VP of Growth & Branded Sports Marketing
ThriveFantasy
10.2021 - Current
Senior Director of Growth Marketing | Global
Marquee Brands
09.2019 - 07.2021
Senior Director of Brand Marketing | North America
Calvin Klein
05.2019 - 08.2019
Brand Marketing Director, Cosmetics
Macy's Inc
05.2008 - 03.2019
Bachelor of Arts - English
Emory University
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