Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Ben Crimminger

Summerville,United States

Summary

Results-driven marketing strategist with expertise in advertising, promotions, and community engagement. Skilled in leadership and communication, with a passion for supporting conservation and underserved communities through strategic, innovative marketing campaigns and partnerships.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Digital Marketing Strategist/Digital Sales Lead

Post and Courier
Charleston, SC
06.2023 - Current
  • Managed over 25 client relationships and guided a team of 15 sales representatives
  • Exceeded revenue goal by 125% in an underperforming territory
  • Assessed and retained problematic accounts, achieving 80% client retention and a 50% increase in incremental spending compared to previously contracted services
  • Identified and rectified billing and reconciliation errors, resulting in savings of over 10k
  • Implemented client SEM strategy, boosting web traffic by 150%

Achieved a 130% increase in the click-through rate

Implemented strategies resulting in the improvement of MOM Organic traffic by 50%

Delivered a 40% boost in conversion rates

Project Manager

The Brandon Agency
Charleston, SC
06.2022 - 01.2023
  • Successfully monitored project schedules and budgets to deliver high-quality client outcomes on time and within budget constraints.
  • Elevated client's online visibility by creating compelling content for social media platforms, emails, and blog posts.
  • Drove multimillion-dollar sales by leading successful global Black Friday and Christmas promotions.
  • Managed the successful implementation of new market expansion for a nationwide hotel chain.

Field Marketing Coordinator

Chernoff Newman
Columbia, SC
07.2021 - 06.2022
  • Planned and coordinated events for the South Carolina Department of Education and the South Carolina Department of Health and Environmental Control.
  • Secured digital and traditional media placements for events
  • Generated weekly progress reports integrating campaign metrics for client inspection
  • Managed federal incentive program with hundreds of thousands in funding

Advertising and Community Engagement Coordinator

South Carolina Aquarium
Charleston, SC
07.2019 - 08.2020
  • Developed and executed advertising and community engagement strategies, resulting in a 180% increase in website traffic.
  • Managed and enhanced the performance of various Google Ads accounts, boosting ad click-through rate (CTR) by 150%
  • Successfully applied for and allocated over $100,000 in federal, state, and tourism grant funding.

Education

Bachelor - Advertising

University of South Carolina
Columbia, SC
07.2018

Skills

Digital Advertising

Inbound Marketing

Multichannel Marketing

Social Media Strategy

Content Marketing

Marketing Automation

Search Engine Optimization (SEM)

Search Engine Optimization (SEO)

Google Analytics

Database Management

Competitor Analysis

Project Management

Web Development

Branding

Marketing Collateral Development

Project Leadership

Team Leadership

Client Relationship Management

Interpersonal Communication

Presentation Skills

Problem-Solving Abilities

Detail Orientation

Time Management

Multitasking

Organizational Skills

Creative Thinking

Copywriting

Statistical Analysis

Strategic Planning

Analytical Skills

Certification

  • SEMrush SEO Toolkit Exam – SEMrush Academy.
  • Google Ads Certification - Google Skillshop.
  • Google Analytics Individual Qualification (IQ) - Google LLC.
  • Google Tag Manager Fundamentals- Google.
  • Google Ads Certification - Google.
  • Inbound Marketing Certification – HubSpot Academy.
  • Content Marketing Certification - HubSpot Academy.
  • HubSpot Sales Software Certification - HubSpot Academy.
  • Email Marketing Certification – HubSpot Academy.
  • HubSpot Content Marketing Certification - HubSpot Academy.
  • Content Marketing Certification – HubSpot Academy.
  • Inbound Marketing Certification - HubSpot Academy.
  • Digital Marketing Certification - HubSpot Academy.
  • Social Media Marketing Certification – HubSpot Academy.
  • Google Analytics Individual Qualification (IQ) - Google.

Timeline

Digital Marketing Strategist/Digital Sales Lead

Post and Courier
06.2023 - Current

Project Manager

The Brandon Agency
06.2022 - 01.2023

Field Marketing Coordinator

Chernoff Newman
07.2021 - 06.2022

Advertising and Community Engagement Coordinator

South Carolina Aquarium
07.2019 - 08.2020
  • SEMrush SEO Toolkit Exam – SEMrush Academy.
  • Google Ads Certification - Google Skillshop.
  • Google Analytics Individual Qualification (IQ) - Google LLC.
  • Google Tag Manager Fundamentals- Google.
  • Google Ads Certification - Google.
  • Inbound Marketing Certification – HubSpot Academy.
  • Content Marketing Certification - HubSpot Academy.
  • HubSpot Sales Software Certification - HubSpot Academy.
  • Email Marketing Certification – HubSpot Academy.
  • HubSpot Content Marketing Certification - HubSpot Academy.
  • Content Marketing Certification – HubSpot Academy.
  • Inbound Marketing Certification - HubSpot Academy.
  • Digital Marketing Certification - HubSpot Academy.
  • Social Media Marketing Certification – HubSpot Academy.
  • Google Analytics Individual Qualification (IQ) - Google.

Bachelor - Advertising

University of South Carolina
Ben Crimminger