Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
Generic

Ben Figurelli

Exton,PA

Summary

Proactive and detail-oriented Ecommerce professional with a track record in enhancing customer engagement and optimizing digital marketing strategies. Skilled in digital merchandising, email marketing, content management, and webpage programming, with expertise in Adobe Analytics and data-driven decision-making. Proactive team collaborator with a knack for streamlining processes, executing strategic promotional campaigns, and improving customer experiences through technical proficiency and innovation.

Overview

5
5
years of professional experience

Work History

Ecommerce Associate

QVC
West Chester, PA
05.2022 - Current
  • Collaborate with category eCommerce teams to prioritize and program homepage and landing pages, driving customer engagement, and sales.
  • Develop and manage a centralized spreadsheet to track promotions, images, and links across eCommerce categories.
  • Execute webpage programming with cross-functional teams, ensuring alignment between content, design, and development.
  • Utilize tools like Adobe Analytics, Tableau, Contentsquare, and Acoustic Digital Analytics to analyze site data and inform future program planning.
  • Analyze web analytics data to generate insights into consumer preferences.
  • Assist with app-exclusive promotions, increasing app downloads, and customer retention through targeted offers, and exclusive content.
  • Optimize product listings on the website for a better customer experience.

Intern - Email Marketing

QVC
West Chester, PA
01.2022 - 05.2022
  • Analyzed campaign data using CheetahMail and Bluecore, optimizing email performance by targeting customer product interests.
  • Created detailed campaign briefs and scheduled email launches via Airtable to align content and timing with marketing objectives.
  • Contributed to app push notification strategies, improving audience segmentation and reach.

Intern - Communications Department

Immaculata University
Frazer, PA
08.2021 - 12.2021
  • Supported department-wide initiatives, including content creation, event photography, and social media updates.
  • Authored press releases and marketing materials, including news stories and scholarship announcements.
  • Conducted research on prospective student preferences to aid recruitment strategies.

Receptionist

Freshour Chiropractic
Exton, PA
02.2020 - 08.2021
  • Initiated and implemented a paperless system, streamlining administrative operations and patient processing.
  • Managed social media campaigns, designing content via Adobe Spark and enhancing the office’s digital presence.

Education

Bachelor of Arts - Organizational Communication

Immaculata University
Frazer, PA
05-2022

Skills

Technical Proficiency:

  • Adobe XD Analytics
  • Microsoft Office
  • Product Data Management
  • Tableau
  • Airtable
  • AEM systems
  • Contentsquare

Core Competencies:

  • Digital marketing strategy
  • Data Analysis
  • Team Collaboration
  • Self motivation
  • Decision-making
  • Relationship building
  • Adaptability

References

References available upon request.

Timeline

Ecommerce Associate

QVC
05.2022 - Current

Intern - Email Marketing

QVC
01.2022 - 05.2022

Intern - Communications Department

Immaculata University
08.2021 - 12.2021

Receptionist

Freshour Chiropractic
02.2020 - 08.2021

Bachelor of Arts - Organizational Communication

Immaculata University

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Ben Figurelli