Ben GOLDBERG
Chicago,IL
Summary
Since graduating from the University of Iowa in 2022, I have built a career at Rise Interactive, where I have spent over two and a half years honing my expertise in marketing and sales. I thrive on collaboration, building strong relationships with clients and partners, and delivering results-driven strategies.
Overview
3
3
years of professional experience
Work History
Senior Digital Marketing Consultant
Rise Interactive
Chicago, IL
05.2024 - Current
- Oversaw high-profile accounts: Managed a Paid Search account with an annual budget exceeding $35 million and a separate Programmatic portfolio surpassing $40 million, driving strategic enhancements to maximize ROI and client satisfaction.
- Developed strategic marketing plans: Designed and implemented customized marketing strategies, leveraging data insights to optimize campaign performance and achieve objectives.
- Cultivated strong client and partner relationships: Maintained daily communication with clients, vendors, and marketing partners, collaborating to align on campaign goals, address challenges, and identify opportunities for growth, showcasing exceptional interpersonal and sales acumen.
- Achieved significant results: Drove a 50% growth in conversion volume for the Paid Search account while reducing costs by 80% YoY through strategic optimizations.
- Leadership and mentorship: Managed and trained two team members across both accounts, providing guidance, professional development opportunities, and support to enhance team performance.
Associate Digital Marketing Consultant
Rise Interactive
Chicago, IL
07.2022 - 05.2024
- Managed an account independently, assuming higher responsibilities such as leading client-facing presentations/meetings and onboarding a new employee during the client's busy season
- Managed daily client communication and conveyed performance updates with clear explanations of strategy and direction
- Led a strategic overhaul of 227+ campaigns, implementing Target CPA automation and driving a remarkable +40% YoY ROI surge
Brand Manager
Anheuser-Busch
Iowa City, IA
08.2021 - 04.2022
- Drove brand loyalty, market share, and revenue growth through strategic planning and innovative marketing initiatives
- Successfully launched new products in an experiential marketing environment and assisted in creating social media content to further enhance brand awareness
- Oversaw product launches, promotional campaigns, and sponsorships to elevate brand visibility
Education
Bachelor's - Major in Enterprise Leadership, Minor in New and Media Literacy
University of Iowa
Iowa City, IA05.2022
Skills
- Digital advertising
- Brand awareness building
- Marketing strategies
- Communication and writing skills
- Developing partnerships
- Revenue generation
Timeline
Senior Digital Marketing Consultant
Rise Interactive
05.2024 - Current
Associate Digital Marketing Consultant
Rise Interactive
07.2022 - 05.2024
Brand Manager
Anheuser-Busch
08.2021 - 04.2022
Bachelor's - Major in Enterprise Leadership, Minor in New and Media Literacy
University of Iowa
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