BEN HUYARD
Atlanta,Georgia
Summary
Highly motivated B2B marketing professional with expertise in driving brand awareness, demand generation, retention, and satisfaction, through digital marketing campaigns. Confident and resilient with a track record of planning and developing marketing campaigns and strategies for customer growth and retention. An excellent communicator and leader with an emphasis on utilizing the strengths of colleagues and creating an environment of forward-thinking ideas driven by business needs, sales targets, and innovative marketing solutions.
Overview
12
12
years of professional experience
Work History
Global Marketing Manager
Sage
08.2022 - Current
- Develop effective strategies for generating high-quality leads through the use of integrated demand generation campaigns, encompassing paid media, email marketing, webinars, and a variety of other tactics, to grow the sales pipeline.
- Drive end-to-end program execution: initial program definition, creation of program components, execution processes, success measurement, reporting, sales enablement, and the documentation of key learnings.
- Design, build, and test campaign deliverables such as media drivers, email copy, landing pages, calls to action, etc.
- Collaborate closely with cross-functional teams to improve campaign performance, velocity, and overall effectiveness.
- Measure and report on the performance of demand generation programs and campaigns using data contained in Power BI, SFDC, and additional MarTech platforms.
Young Professionals Society Board Member (Marketing Director)
Technology Association of Georgia
10.2020 - 07.2023
- Defined and implemented society's marketing strategy.
- Organized, promoted, and served as a panelist for society events.
- Emceed Georgia Technology Summit.
Marketing Programs Manager
Sage Intacct
12.2021 - 08.2022
- Strategically drove end-to-end program execution of multi-channel integrated marketing campaigns to exceed lead conversion goals.
- Identified opportunities to increase MQLs by creating programs to target recycled and discarded leads.
- Identified and targeted key legacy applications by vertical, and messaged to appropriate pain points while positioning key Sage Intacct differentiators.
- Supported the company's global rebranding initiative by managing budget allocation, and ensuring vendor deliverables.
Associate Marketing Manager
Sage
06.2019 - 11.2021
- Developed effective strategies for customer retention and satisfaction.
- Built and implemented multi-channel demand generation programs, inclusive of email, paid media, webinars, and virtual events.
- Organized, maintained, and communicated clear campaign calendars, reflective of production timings and campaign tactics.
- Mentored a marketing team of eight interns.
Advertising Director
Pepperdine Graphic Media
01.2018 - 01.2019
- Responsible for new customer acquisition, ad sales, and revenue.
- Managed the sales team.
Digital Marketing Intern
Sage
06.2018 - 08.2018
- Drove MQL nurture campaigns.
- Created, optimized, and scheduled social media and blog content.
- Localized global content to launch a North American YouTube channel.
Marine Construction Laborer
Green Marine
06.2016 - 08.2016
Deckhand
Silver Bay Seafoods, LLC
06.2013 - 08.2015
Education
Bachelor of Arts - Integrated Marketing & Communication
Pepperdine University
Los Angeles, California05.2019
Skills
- Critical thinking
- Problem solving
- Communication
- Copywriting
- Eloqua
- Marketo
- GoToWebinar
- Salesforce
- Power BI
- Workfront
Timeline
Global Marketing Manager
Sage
08.2022 - Current
Marketing Programs Manager
Sage Intacct
12.2021 - 08.2022
Young Professionals Society Board Member (Marketing Director)
Technology Association of Georgia
10.2020 - 07.2023
Associate Marketing Manager
Sage
06.2019 - 11.2021
Digital Marketing Intern
Sage
06.2018 - 08.2018
Advertising Director
Pepperdine Graphic Media
01.2018 - 01.2019
Marine Construction Laborer
Green Marine
06.2016 - 08.2016
Deckhand
Silver Bay Seafoods, LLC
06.2013 - 08.2015
Bachelor of Arts - Integrated Marketing & Communication
Pepperdine University
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