
-Managed multiple projects and team members to meet design and branding milestones for go to market launches.
-Developed innovative approaches to product, retail and branding to evolve and support the core vision of the brand.
-Selected materials and production techniques used for products.
-Maintained and grew the archive of images, photos and physical vintage goods to enhance future products.
-Coordinated global trade show and pop-up shop installations.
-Developed the restoration and sustainability program focusing on reviving well used product.
-Designed the look, feel and experience of global installations of the Levi’s Vintage and Levi’s Premium brand exhibits.
-Built a library of artwork, photography and video assets to influence seasonal exhibits of the Levi’s brand.
-Worked with the Levi’s Archive to understand and research various era’s of the history of denim and the Levi’s brand.
-Coordinated global pop-up shops partnering with industry leading brands and retailers.
-Consulted on Film and television shows for authenticity in costume and wardrobe design.
-Developed the Tailor Shop program for flagship retail locations in major markets.
-Managed the aesthetic identity of Rugby retail locations.
-Developed and installed all global window and interior brand presentations.
-Developed seasonal looks featuring key collection and vintage archival pieces.
-Sourced artwork, furniture and visual elements of brand presentation at retail.
-Managed the first Ralph Lauren Rugby International shop in Paris, France.