Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
OperationsManager
Ben Redmond

Ben Redmond

Chappaqua,New York

Summary

Results-driven Marketing Manager with 10+ years of experience in entertainment, specializing in subscriber acquisition and retention. Expertise in managing multiple accounts, simultaneous campaigns, and streamlining workflows to maximize efficiency. Demonstrated ability to reach over 90 million consumers with multichannel marketing experiences. Analytical thinker, storyteller, and problem-solver who is always up to date with industry trends, culture, design, and growth opportunities.

Overview

13
13
years of professional experience

Work History

Public Relations and Marketing Specialist

Freelance
12.2017 - Current
  • Established relationships with high-profile clients on bespoke PR projects to promote their business accurately and appropriately. Previous clients include Talib Kweli, major art galleries, Young M.A, Duck Down Music, Latroit, and more. Working with upwards of 4 clients concurrently.
  • Implement successful crisis communication strategies, managing and resolving sensitive issues that could damage client reputations, resulting in minimal negative impact on brand image.
  • Creating engaging and informative content and writing, editing, revising, and/or approving PR copy and media & and advising clients on best practices and PR strategies.
  • Monitor and analyze clients' internet presence and online conversations, identify potential risks and opportunities, and provide timely recommendations to senior management.

Key Account Manager

Showtime Networks Inc.
02.2022 - 02.2023
  • Managed multiple accounts, including major clients such as Apple and Verizon, in a client-facing and cross-functional role at the intersection of Sales and Marketing. Leveraged targeting/tracking capabilities, examining the effectiveness of paid media from reporting to inform future strategies. Part of a successful effort to gain Paramount+ 9.9 million new subscribers by EOY 2022.
  • Directed the lifespans of 180+ quarterly multichannel, paid and earned media campaigns spanning linear, steaming, programmatic, on- and -off platform, email, and direct mail channels, prioritizing OTT and CTV subscriber acquisition and retention. Strengthened brand presence across multiple affiliate platforms by creating compelling landing pages, copy/CTAs, digital banners, email, and app marketing.
  • Advised Senior marketing staff on multicultural strategies, ensuring that published content was inclusive and reflected a sincere dedication to diversity in all areas. Curated content and copy for a DEI-aimed affiliate marketing campaign with Verizon, working to build a customer base within DC-VA BIPOC communities by showcasing specific Showtime programming that would connect with those audiences.
  • Managed and tracked multi-million dollar media buys and collaborated with various teams (Sales, Media, Ops, Legal, etc.) to create impactful media plans. Oversaw creative asset production and ensured compliance with creative assets.
  • Maintained and grew key relationships to drive business growth and secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities. Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.

Account Manager

In Demand
03.2020 - 08.2021
  • Managed multiple marketing accounts, including Xfinity and Cox Communications. Implemented and supervised project plans, ensuring timely completion of deliverables and meeting all quality standards. Led cross-functional teams, fostering collaboration and effective communication to achieve project goals and objectives.
  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
  • Primary manager of marketing campaign planning, curation, scheduling, production, and delivery, managing the end-to-end lifespan of each project. Oversight and direction of multichannel (programmatic, digital, social, native, OOH, cross-channel, etc.) marketing campaigns for revenue-driving marketing campaigns for Movies-On-Demand, PPV, TV Networks, Premium Subscription Services, and Sports Networks. Managed communication between studios, service providers, agencies, legal, and operations teams. Oversight of Scope of Work agreements.
  • Utilized Project Management software (Smartsheet) to streamline and improve PM workflow and mitigate errors due to outdated systems.
  • Organized weekly status update meetings with clients & managed creative asset acquisition for the Marketing Department.
  • Helped networks and distributors launch new PVOD products at the beginning of the COVID-19 shutdown, enabling customers to purchase new release films that could not show in theaters.

Project Manager

In Demand
05.2018 - 03.2020
  • Managed the end-to-end execution of 100+ multichannel monthly marketing campaigns for Cox Communications' broadcast, digital, web, social media, radio, email, print, and more. Coordinated with cross-functional teams to resolve project issues and mitigate risks.
  • Identified plans and resources required to meet project goals and objectives.
  • Analyzed project management workflow and developed mitigation strategies, resulting in a 30% reduction in potential disruptions (human error, duplication of work, late communication).
  • Managed project budgets, tracked expenses, and conducted an audit of SOW agreements, resulting in negotiating contracts and significant cost savings.
  • Programming curation for extensive specialized campaigns (Black History Month, Oscar Season, Holidays, etc.) and weekly traffic logs for all on-demand content featured in barker segments.
  • Built & maintained successful relationships between iN DEMAND and content providers and communicated to partners cable companies' needs and/or concerns.

EST TV Scheduling Coordinator

In Demand
11.2016 - 05.2018
  • Coordinated with content providers at major MSOs, Product, IT, and Operations teams to ensure timely delivery of new and backfilled episodic metadata for on-demand scheduling of 100,000+ titles.
  • Assisted senior management of Product teams and Infrastructure.
  • Proactively identified scheduling issues and developed quick solutions to promote efficiency and profitability.
  • Developed strong working relationships with management and executive team through effective scheduling and communication skills.
  • Completed logs and reports detailing production data such as volume, materials used and quality assurance results, helping management make accurate operational decisions.

Program Assistant

Scholastic Inc. Alliance for Young Artists and Writers
01.2011 - 12.2015
  • Assisted in coordinating and executing the submission judgment process of Scholastic's Art and Writing Awards for students, including managing submissions, reviewing artwork and literature, and providing feedback and support to participants in 2011 and 2015.
  • Provided operational support and critical customer service for teens, educators, and other participants.
  • Managed both digital and physical filing systems and retrieved documents as required.
  • Anticipated student, parent, and educator needs to minimize problems before they occur.
  • Assisted program staff with data organization and administrative preparations for large-scale mailings and distribution of outreach materials.

Content Creator

Sears - Campion For VT State Senate
04.2014 - 03.2015
  • Developed and executed 10+ creative and locally-minded multimedia campaign tactics (door hangers, graphic design, social posts, video promos) for Dick Sears and Brian Campion's successful VT State Senatorial campaign.
  • Created multiple versions of spots for scheduled releases around crucial dates, increasing voter engagement and awareness.

Production Assistant, Assistant Editor

Cabin Creek Films
12.2013 - 01.2015
  • Collaborated with production team to facilitate smooth operations, avoiding disruptions and delays. Worked on documentaries for VH1, OWN, and independent release.
  • Supported production needs by performing routine tasks using standard procedures and equipment.
  • Projects include Miss Sharon Jones!, Running From Crazy, Hot Type: 150 Years of The Nation, and more.
  • Assist in creating and maintaining media database and production assets for easy retrieval and organization.
  • Logged and captured media and captioned raw footage
  • B-roll and 2nd camera shooting.

Admissions Assistant & Social Media Manager

Bennington College
01.2013 - 06.2014
  • Developed and maintained comprehensive knowledge of Bennington's programs, services, and admissions requirements to provide accurate information to prospective students and families through all phases of application.
  • Created over 50 unique and engaging social media marketing content (copy, blog posts, video, podcast, images, graphic arts).
  • Collaborated with college recruiters to develop and implement targeted marketing strategies to attract prospective students through social media platforms.

Literature and Social Science Office Assistant

Bennington College
09.2010 - 06.2014
  • Created and delivered course materials for literature and social science classes, providing support for 20+ professors.
  • Designed event and information posters for distribution throughout campus and surrounding town.
  • Managed A/V recording for events.
  • Delivered clerical support by handling range of routine and special requirements.
  • Social Media Management of the Poetry At Bennington Tumblr page, highlighting upcoming events.

Education

Bachelor of Arts - Media Studies and Critical Writing

Bennington College
Bennington, VT
06.2014

Skills

  • Project Management
  • Customer Acquisition
  • Affiliate Marketing
  • Multicultural Strategy
  • Data Analytics
  • Media Planning
  • Copywriting
  • Landing Page Optimization
  • Quality Assurance
  • Resource Allocation
  • Cross-functional collaboration
  • Social Media Marketing
  • Relationship Building
  • Training and Onboarding

Languages

English
Native or Bilingual
Spanish
Limited Working
French
Limited Working
Icelandic
Elementary
Mandarin Chinese
Limited Working

References

  • Allison Lipsey | Director, OTT Platform Partnerships | Paramount+ | Allison.Lipsey@showtime.com
  • Lacey Burns | Sr. Director, Distribution | Showtime Networks Inc. | Lacey.burns@showtime.com
  • Shannon Meade | VP, Growth & Subscription Marketing, Device Partnerships | Showtime Networks Inc. | shannon.meade@showtime.com
  • Kent Padilla, Multicultural Unit Strategist |Showtime Networks Inc. | kent.padilla@showtime.com

Timeline

Key Account Manager

Showtime Networks Inc.
02.2022 - 02.2023

Account Manager

In Demand
03.2020 - 08.2021

Project Manager

In Demand
05.2018 - 03.2020

Public Relations and Marketing Specialist

Freelance
12.2017 - Current

EST TV Scheduling Coordinator

In Demand
11.2016 - 05.2018

Content Creator

Sears - Campion For VT State Senate
04.2014 - 03.2015

Production Assistant, Assistant Editor

Cabin Creek Films
12.2013 - 01.2015

Admissions Assistant & Social Media Manager

Bennington College
01.2013 - 06.2014

Program Assistant

Scholastic Inc. Alliance for Young Artists and Writers
01.2011 - 12.2015

Literature and Social Science Office Assistant

Bennington College
09.2010 - 06.2014

Bachelor of Arts - Media Studies and Critical Writing

Bennington College

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