BEN SMITH
Arlington,VA
Summary
Dynamic and results-driven leader with over a decade of experience leading strategic initiatives, driving organizational growth, and fostering stakeholder engagement. Proven track record in fundraising, financial oversight, and program development. Adept at cultivating relationships with donors, board members, and community leaders to advance organizational missions.
Overview
10
10
years of professional experience
Work History
Independent Contractor
Self-employeed
06.2023 - Current
- Led content strategy, audience growth, and cross-platform branding initiatives using tools such as HubSpot and Excel
- Created legal-compliant graphics, landing pages, and paid ads to increase visibility and lead conversion
- Reported on campaign performance using lead attribution models and CRM data
- Lead strategic growth, expanding market reach, and increasing revenue through digital and print initiatives.
Secure partnerships and funding, driving financial sustainability and business development. - Manage cross-functional teams, streamlining editorial, marketing, and distribution for efficiency.
Implement data-driven strategies, optimizing subscriptions, ad performance, and audience engagement. - Oversee budgeting and operations, ensuring long-term profitability and mission alignment.
SOCIAL MEDIA DIRECTOR
Olympic Media
06.2022 - 06.2023
- Directed social media strategy and daily content production for multiple client campaigns across Facebook, Instagram, and LinkedIn
- Created engaging graphics and short-form video optimized for digital platforms
- Managed lead generation campaigns, using UTM tracking and platform insights to monitor campaign effectiveness
- Reported on KPIs such as CTR, cost per lead, and campaign ROI to executive leadership
DIGITAL ONLINE COMMUNICATIONS DIRECTOR
Federation of American Hospitals
04.2021 - 11.2021
- Led digital strategy across 1,100+ member hospitals, focusing on policy awareness and stakeholder communication
- Created daily content for LinkedIn and Twitter with messaging approved by legal and policy teams
- Managed a $350K omnichannel campaign with performance tracking in Excel and third-party analytics platforms
- Produced a daily policy newsletter for executive stakeholders with 38% open rates
ONLINE FUNDRAISING SPECIALIST
Majority Money
06.2020 - 12.2020
- Executed digital campaigns across email, SMS, and Facebook, achieving 1.25x ROAS
- Designed audience acquisition funnels and optimized lead generation strategies
- Created persuasive content for digital ads, landing pages, and email appeals
- Tracked performance using ad dashboards and CRM platforms
DIGITAL FUNDRAISING MANAGER
Catholic Charities USA
11.2019 - 06.2020
- Led record-breaking digital fundraising campaigns, raising $4.4M in one month including $1.4M on Dec 31
- Developed and launched Giving Tuesday strategy, achieving highest-ever return of $125K
- Created social media content, donor emails, and campaign graphics aligned with brand standards
- Used Excel and donor databases to report on conversion rates, donor retention, and campaign ROI
SENIOR MARKETING SPECIALIST - CONTRACT
American Association of Medical Colleges
09.2019 - 11.2019
- Developed marketing and outreach materials to support recruitment and academic initiatives
- Managed content calendars and executed multi-channel campaigns across email and social
- Reported on performance and audience response trends for leadership reviews
DIGITAL COMMUNICATIONS MANAGER
American Institute for Cancer Research
11.2019 - 05.2020
- Led digital campaigns promoting research-backed cancer prevention tips and donor education
- Increased website traffic by 30% through cross-channel promotion and optimized SEO content
- Produced monthly email newsletters, campaign landing pages, and digital advocacy graphics
AUDIENCE DEVELOPMENT MANAGER - CONTRACT
American Chemical Society
01.2018 - 06.2018
- Designed and tested email marketing campaigns for targeted reader engagement
- Used A/B testing and analytics to improve open rates and subscription metrics
- Reported KPIs to senior stakeholders to guide future campaign strategy
DIGITAL MANAGER/CONSULTANT
Berman and Company
11.2016 - 11.2017
- Developed and executed digital ad campaigns for public affairs clients
- Created social-first graphics and video content to promote public policy messages
- Monitored campaign metrics and adjusted targeting based on audience behavior and ad performance
DIGITAL PRODUCTION MANAGER
Washington Examiner
04.2016 - 10.2016
- Company Overview: Washington DC
- Washington DC
CAMPAIGN MANAGER
Matt McCall for Congress
01.2016 - 04.2016
- Oversaw website, email, and social media distribution for breaking news and political coverage
- Increased subscriber acquisition by 25% through optimization of newsletters and article engagement
- Aligned newsroom content priorities with digital performance trends
SOCIAL MEDIA MANAGER
Washington Examiner
03.2015 - 10.2015
- Managed day-to-day posting and audience engagement across Twitter and Facebook
- Used analytics to refine headlines and visuals for maximum reach
EMAIL MARKETING MANAGER
CARLY for America
01.2015 - 01.2015
- Directed digital strategy and voter outreach through paid media, email, and volunteer efforts
- Created marketing collateral and oversaw online fundraising platforms
Education
Bachelor of Arts - History
University of North Carolina At Chapel Hill
Chapel Hill, NC05-2014
Bachelor of Arts - Political Science
University of North Carolina At Chapel Hill
Chapel Hill, NC05-2014
Skills
- Data analytics reporting
- Skilled in web markup and styling
- Public engagement initiatives
- Content proofreading
- CRM integration
- Proficient in Google Analytics
- Digital marketing strategies
- Social media content strategy
Timeline
Independent Contractor
Self-employeed
06.2023 - Current
SOCIAL MEDIA DIRECTOR
Olympic Media
06.2022 - 06.2023
DIGITAL ONLINE COMMUNICATIONS DIRECTOR
Federation of American Hospitals
04.2021 - 11.2021
ONLINE FUNDRAISING SPECIALIST
Majority Money
06.2020 - 12.2020
DIGITAL COMMUNICATIONS MANAGER
American Institute for Cancer Research
11.2019 - 05.2020
DIGITAL FUNDRAISING MANAGER
Catholic Charities USA
11.2019 - 06.2020
SENIOR MARKETING SPECIALIST - CONTRACT
American Association of Medical Colleges
09.2019 - 11.2019
AUDIENCE DEVELOPMENT MANAGER - CONTRACT
American Chemical Society
01.2018 - 06.2018
DIGITAL MANAGER/CONSULTANT
Berman and Company
11.2016 - 11.2017
DIGITAL PRODUCTION MANAGER
Washington Examiner
04.2016 - 10.2016
CAMPAIGN MANAGER
Matt McCall for Congress
01.2016 - 04.2016
SOCIAL MEDIA MANAGER
Washington Examiner
03.2015 - 10.2015
EMAIL MARKETING MANAGER
CARLY for America
01.2015 - 01.2015
Bachelor of Arts - History
University of North Carolina At Chapel Hill
Bachelor of Arts - Political Science
University of North Carolina At Chapel Hill
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