Summary
Overview
Work History
Education
Skills
Courses
Timeline
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Ben Vaeth

Ben Vaeth

Washington,DC

Summary

Results-oriented Senior Data Analyst with a proven ability to enhance business growth through innovative data-driven strategies. Expertise in streamlining workflows and automating processes to boost efficiency. Proficient in translating complex analytics concepts into actionable insights for both internal teams and external stakeholders, utilizing SQL and advanced data visualization tools. Demonstrated success in optimizing performance through effective data pipeline automation.

Overview

5
5
years of professional experience

Work History

Senior Data Analyst, North America Lead

Randstad
Atlanta, Georgia
04.2023 - Current
  • Spearheaded web tagging strategy & Google Analytics 4 migration project using BigQuery & advanced SQL
  • Automated reporting processes in Tableau & Looker using a combination of Alteryx, BigQuery, & Supermetrics for various internal stakeholders on B2B & B2C side of business
  • Implemented digital tagging and reporting strategy for new Randstad Digital App using combination of Service Now, Zapier, and Tableau
  • Conducted A/B testing and multivariate experiments to optimize user experience and drive lead volume improvement
  • Streamlined new dashboard creation in Looker utilizing Gemini to develop visualizations at a faster pace
  • Created presentations for key decision makers using Gemini Integrations with Google Sheets & Google Slides that helped drive strategic decision-making

Senior Media Analytics Manager

Optimal
Los Angeles, California
03.2022 - 03.2023
  • Created dashboards using DOMO & PowerBI to optimize performance for clients ranging from CPG, DTC Retail, & Influencer
  • Launched digital strategy for DTC brand Profusion, achieving a 109% increase in revenue, 80% increase in orders, 201% increase in sales by social, and a 40% increase in conversion rate using FB/IG Ads, TikTok Ads, and DV360
  • Elevated TikTok Influencer Miss Excel's paid social performance, optimizing targeting and creative types on FB/IG, TikTok, and DV360 to maximize performance for webinar signups and Microsoft office purchases
  • Supervised 3 direct reports from ad operations & media operations teams
  • Produced and presented campaign wrap decks for performance reporting to internal & external stakeholders
  • Executed the ETL process in DOMO to remodel and automate agency's reporting system to improve efficiency
  • Performed SQL queries on large, complex datasets used to analyze data, support operations, and create reports for various clients in BigQuery

Paid Media and Analytics Specialist

Silverback Strategies
Arlington, Virginia
09.2021 - 02.2022
  • Designed Paid Media & SEO Google Looker report template to implement across all of Silverback's clients, saving over 5 hours per new client
  • Automated new budgeting process in Google Sheets using SQL statements & QUERY formulas
  • Created new GA4 training manual and organized trainings on how to use the platform effectively
  • Led stakeholder interactions, budget, and project management for segment of team's portfolio of clients
  • Achieved a 44% increase in conversions, 54% increase in conversion rate, and a decrease of 31% in cost per conversions while account owner of Cornell University MBA Account using LinkedIn Ads and Google Ads

Analytics Associate

Silverback Strategies
Arlington, VA
01.2021 - 09.2021
  • Used advanced formulas such as VLOOKUP, sumifs, index/match, REGEX match/extract, and QUERY in Google Sheets to segment out customer lists and metrics based on requests from Senior Paid and Senior SEO Managers
  • Conducted A/B and Multivariate tests using Google Optimize for ECommerce clients to increase conversion rates (CRO) and guide media & optimization strategy
  • Applied advanced SQL to create formulas in Looker Studio for the purpose of identifying key trends in data
  • Implemented website tracking using Google Tag Manager to track campaigns across multiple platforms

Data Analyst

Targeted Victory
Arlington, Virginia
06.2020 - 02.2021
  • Used Tableau & Excel to format and group large datasets based on audience targeting demographics
  • Scheduled email and SMS messaging campaigns on behalf of client in Salesforce Marketing Cloud
  • Created After Action Reports to show fundraising and lead generation performance in Looker & Tableau

Education

Bachelor of Arts - Economics, Business

The University of the South
Sewanee, TN
05.2020

Skills

  • SQL
  • Data Visualization Tools (Tableau, Looker, PowerBI, DOMO)
  • BigQuery
  • ETL processes (Alteryx)
  • AI Tools (ChatGPT, Gemini, Claude)
  • AI Prompting
  • Python
  • Google Analytics 4
  • Advanced Excel & Google Sheets
  • Google Tag Manager (GTM)
  • CRMs (HubSpot)

Courses

Marketing Analytics, University of Virginia's Darden School of Business

Timeline

Senior Data Analyst, North America Lead

Randstad
04.2023 - Current

Senior Media Analytics Manager

Optimal
03.2022 - 03.2023

Paid Media and Analytics Specialist

Silverback Strategies
09.2021 - 02.2022

Analytics Associate

Silverback Strategies
01.2021 - 09.2021

Data Analyst

Targeted Victory
06.2020 - 02.2021

Bachelor of Arts - Economics, Business

The University of the South

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Ben Vaeth