Ben Walter
Summary
Skilled Chief Marketing Officer with proven skills in leading both traditional and digital marketing strategies. Well-versed in directing high-value projects. Top-notch communicator and multitasker with a proactive and resourceful approach.
Overview
10
10
years of professional experience
Work History
Chief Marketing Officer
South Fulton Systems
Remote
10.2023 - Current
- Developed and implemented comprehensive marketing strategies to drive sales, increase brand awareness, and attract new customers.
- Directed the development of promotional materials such as brochures, flyers, newsletters and other collateral material.
- Implemented digital marketing tactics like SEO and SEM optimization and social media campaigns to drive web traffic and engagement.
- Defined and executed long term brand strategy and positioning for multiple products across all channels.
Chief Executive Officer
WMS
Fairfield, ID
09.2019 - Current
- Developed strategic marketing plans and implemented cost-effective marketing programs that resulted in stable sales through successful partnerships
- Developed and implemented new strategies and policies to establish and achieve long-term business objectives, providing the company with strong and sustainable organizational leadership in collaboration with executive partners
- Built and strengthened productive and valuable industry partnerships to drive collaboration, engagement, and revenue stream development
- Developed strategic objectives by identifying and evaluating trends and alternatives.
Vice President of Sales
South Fulton Systems
Remote
03.2023 - 10.2023
- Developed and implemented sales plans to increase profits and market share.
- Established pricing policies that balanced profitability objectives with competitive pressures.
- Utilized CRM systems to track and manage customer accounts and contacts.
- Aligned sales objectives with business initiatives using strategic development, forecasting and budgeting.
Strategic Sales Executive - Western US
Humming
Remote
09.2021 - 12.2022
- New business/territory development, build and maintain long-term business relationships
- Develop, oversee, launch and maintain client campaigns, oversee standards and optimization
- Improved the effectiveness of advertising campaigns by increasing engagement through social media and other digital marketing strategies
- Identify and pursue new strategies, platforms and solutions to increase client's performance.
Strategic Marketing Executive - Northwest
McClatchy
Remote
10.2018 - 09.2019
- Created new branding strategies and marketing collateral to help businesses grow and meet revenue goals
- Was in charge of the entire sales cycle across customer accounts, proposing and closing sales in order to meet revenue, profit, and customer satisfaction targets
- Worked with staff on media and marketing outcomes, including daily briefings, to engage, inform, and support them
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
Strategic Business Advisor - Northwest
McClatchyThryv
Remote
10.2013 - 10.2018
- Explained the features and capabilities of digital marketing offerings to customers to help them understand the products and get the most out of them
- Assisted in the creation of marketing campaigns and the evaluation of their effectiveness
- Analyzed and compiled data in order to present findings and implications that addressed clients' critical needs
- Devised marketing strategies that included social media and online marketing campaigns to increase awareness and engagement.
Education
MBA - Marketing
Washington State University
01.2023
Bachelor of Science - Criminal Justice Administration Management
University of Phoenix
01.2012
Skills
- Search Engine Marketing
- Search Engine Optimization
- Market Research
- Data Collection/Analysis
- Google Analytics
- B2C/B2B Marketing
- Performance Marketing
- Affiliate Marketing
- Product Marketing
- Social Media Marketing
- Strategic Business Development
- Brand Marketing/Management
- Key Account Management
- CRM Management
- Vendor Management
- Networking
- Presentations
- Negotiations
- Strategic Marketing
- Digital Marketing
- Business Development
- Brand Awareness
Affiliations
- High School Head Football Coach
- Jr High Head Football Coach
- Director - Camas County Baseball/Softball Association
- Head/Assistant Baseball Coach - Meridian, Fairfield, Gooding and Jerome
- Chairman of Board - Heart 'n Home Hospice Nonprofit
- Volunteer - ESGR
References
References available upon request.
Timeline
Chief Marketing Officer
South Fulton Systems
10.2023 - Current
Vice President of Sales
South Fulton Systems
03.2023 - 10.2023
Strategic Sales Executive - Western US
Humming
09.2021 - 12.2022
Chief Executive Officer
WMS
09.2019 - Current
Strategic Marketing Executive - Northwest
McClatchy
10.2018 - 09.2019
Strategic Business Advisor - Northwest
McClatchyThryv
10.2013 - 10.2018
MBA - Marketing
Washington State University
Bachelor of Science - Criminal Justice Administration Management
University of Phoenix
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