Senior UX Designer
Wolters Kluwer Tax & Accounting
Nashville, TN
2023.01 - Current
Ben Witkins
UX Designer
Nashville,TN
Summary
Highly skilled UX designer with 7+ years of experience in user research, interaction design and information architecture seeking to design intuitive and effective digital experiences based on business strategies and the needs of the user. Strengths in UX best practices backed by formal Nielsen Norman Group training. Highly adept at creating wireframes & interactive prototypes and working collaboratively on cross-functional teams. All-around team player.
Work History
UX Architect
US Bank
Minneapolis, MN
09.2020 - 01.2023
- Partner closely with product and engineering to contribute to continuous optimizations to the online banking experience
- Analyze consumer behavior to gain user insights and identify opportunities to optimize the usability of usbank.com
- Design seamless and intuitive user experiences across web and mobile interfaces
- Craft compelling sketches, user flows, wireframes, prototypes, and mockups using Figma
- Effectively communicate conceptual ideas and design rationale to internal team members
UX Strategist
Ameriprise Financial (Contract)
Minneapolis, MN
09.2019 - 04.2020
- Developed the UX research strategy and vision for various Ameriprise products, working in a cross-functional environment
- Interpreted quantitative data and qualitative user feedback to inform UX strategies
- Created and presented PowerPoint presentations to various stakeholders and audiences to effectively communicate the rationale for UX initiatives
- Regularly reviewed usage statistics in Adobe Analytics and performed analyses to identify improvement opportunities and define KPIs
- Assisted with the heuristic evaluations of various products in order to improve the usability
Conversion Rate Optimization Strategist
Online Guru, Inc.
Encinitas, CA
01.2018 - 04.2020
- As the lead strategist on a site optimization team, I was responsible for improving conversion rates on native advertisements, lead forms and partner landing pages
- Developed test hypotheses based on quantitative & qualitative data and user research then built and executed A/B tests in Optimizely
- Created and presented wireframes and prototypes using Axure to communicate ideas cross-departmentally to product managers, designers, developers and other key stakeholders
- Monitored industry trends in UX/CRO to stay up to speed and ahead of the competition
- Within 6 months, generated more than $500,000 of winning test ideas based on estimated annual revenue lift.
UX Designer
Thomson Reuters Corporation
Minneapolis, MN
05.2015 - 01.2018
- Identified design problems and translated effective solutions into user flows, wireframes & prototypes, sitemaps, user personas and journey maps that lead to improved user experiences of legalsolutions.com
- Designed and delivered interactive wireframes and prototypes using Axure & Balsamiq
- Conducted user research and facilitated in-person usability testing to improve the e-commerce function of legalsolutions.com
- Presented and defended UX concepts to stakeholders and other team members with rationale based on research and UX best practices
- Promoted to UX Designer after providing excellent work quality as an information architect & content strategist (contract)
- Created a new site-wide information architecture as part of a re- platform to Adobe Experience Manager (AEM)
UX Designer
Freelance
Minneapolis, MN
04.2016 - 09.2020
- Consulted with clients to understand their business goals and provided recommendations on how to achieve them through improved UX on their websites and/or mobile apps
- Created interactive wireframes & high-fidelity prototypes (Axure)
- Interpreted data and qualitative feedback to inform user stories and persona development
- Created user flows to identify the typical paths taken by prototypical users on a website or app to complete a task
- Planned and conducted user research and competitive analyses
- Determined information architecture and created sitemaps
- Conducted usability testing and user interviews
Senior UX Designer
Wolters Kluwer Tax & Accounting
Beloit, Wisconsin
01.2023 - Current
Education
Bachelor of Arts - Communication Studies
University of Minnesota - Twin Cities
Minneapolis, MN 08.2009 - 05.2012
Skills
Interaction design (NN/g certified)
User research
Usability testing
Persona development
Wireframing & prototyping (eg Figma, Sketch, Axure)
Conversion rate optimization
A/B Testing (Optimizely)
Information architecture
Human-centered design
Usability evaluation
Web analytics (Adobe, Google)
Timeline
Senior UX Designer
Wolters Kluwer Tax & Accounting
2023.01 - Current
Senior UX Designer
Wolters Kluwer Tax & Accounting
01.2023 - Current
UX Architect
US Bank
09.2020 - 01.2023
UX Strategist
Ameriprise Financial (Contract)
09.2019 - 04.2020
Conversion Rate Optimization Strategist
Online Guru, Inc.
01.2018 - 04.2020
UX Designer
Freelance
04.2016 - 09.2020
UX Designer
Thomson Reuters Corporation
05.2015 - 01.2018
Bachelor of Arts - Communication Studies
University of Minnesota - Twin Cities
08.2009 - 05.2012