BENGISU DUTLU

Leading the digital operations for L'Oréal Paris Hair Care, Hair Coloration, and Men Expert brands, with a strong track record of driving exceptional ROI, increasing brand visibility, and enhancing customer engagement. Skilled in leveraging advanced technologies such as AI, AR/VR, and CGI to optimize media planning, refine campaigns, and deliver innovative, next-generation marketing experiences.

Responsible for implementing AI-powered media planning and optimization strategies that enable data-driven decision-making and refine campaigns for more impactful results. These innovations have contributed to award-winning campaigns in both local and global markets.

Managing Amazon DSP and Amazon Marketing Cloud operations to optimize ad campaigns, maximizing sales, visibility, and customer engagement on Amazon.

Directed successful performance marketing campaigns across Meta and TikTok, leveraging Collaborative Ads (CPAS) to optimize digital spending and achieve significant ROI.

Led SEO initiatives and website optimization to enhance search rankings, drive organic traffic, and improve the online visibility of L'Oréal Paris products.

Developed and executed full-funnel digital marketing strategies on platforms such as TikTok, YouTube, and Meta, driving customer acquisition, engagement, and retention throughout the marketing lifecycle. Monitored digital media strategies for L'Oréal Paris e-commerce partners, optimizing conversion rates and ensuring customer retention across platforms.

Integrated AR, VR, and CGI technologies, including Virtual Try-On filters on Meta, TikTok, and Snapchat, to create immersive and engaging brand experiences. Managed and optimized Google Search campaigns, ensuring cost-efficient results and optimal performance for L'Oréal Paris digital campaigns.

Collaborated with a diverse range of agencies—including SEO, analytics, media buying, and tech companies like Meta, TikTok, Google, and Amazon—ensuring seamless execution of digital strategies and alignment with brand objectives. Delivered award-winning campaigns recognized for creativity, digital excellence, and performance optimization.

Worked closely with cross-functional teams in e-commerce, marketing, sales, and business development to ensure the successful execution of digital strategies and the achievement of business goals, significantly contributing to the growth and digital presence of L'Oréal Paris.

• Orchestrated and executed comprehensive digital marketing strategies, meticulously optimizing media investments across multiple high-impact platforms, such as Facebook, TikTok, YouTube, and Google, to achieve maximum impact for brand launches and campaigns
• Demonstrated adeptness in managing Cost-Per-Action (CPA) on Facebook and skillfully overseeing Google Search campaigns, encompassing hero, branded, and generic content
• Drove substantial enhancements in organic and paid traffic for brand websites through the implementation of meticulously crafted SEO strategies and judicious utilization of Google Analytics
• Pioneered the creation of the Turkish makeup market's first 3D programmatic out-of-home campaign for Surreal Mascara
• Strategically engineered content initiatives, exercised precise social media management, and fine-tuned e-commerce optimization efforts while routinely delivering incisive reports replete with actionable insights
• Lead the project of creating Turkey's first virtual beauty store with Watsons & Obsess
• Navigated cross-functional collaborations to harmonize content with overarching brand strategies, while concurrently spearheading A/B testing initiatives to optimize performance
• Assumed a pivotal role in the domain of measurement and data analytics, engendering a nuanced understanding of KPI tracking and orchestrating the integration of sophisticated attribution models
• Directed and led influential SEO projects, diligently analyzed website performance metrics, and ardently championed the refinement of UX/UI interfaces for superior user experiences

• Was in charge of Turkey and the Middle East region's public relations, and social media marketing initiatives for the Turkey and Middle East region, overseeing the entire spectrum of activities
• Directed content creation and publication across the company's social media platforms, ensuring consistency and brand alignment
• Contributed significantly to the formulation of audience-centric strategies aimed at enhancing consumer interactions and expanding the reach of target audiences

• Collaborated with global brand managers and executives to drive strategic initiatives in adhesive technology. Led a decade-long data collection project, synthesizing valuable information.
• Analyzed competitors' websites and social media to inform decision-making and assessed external reports to identify opportunities in the CA and EV markets for Loctite and Teroson brands.
• Fostered cross-functional collaboration, conducted research on relevant legislation and policy, and presented strategic recommendations based on market trends to ensure competitive relevance.

• Analyzed daily and weekly production plans against target volumes and resources, evaluating existing practices and providing insights to management for process optimization.
• Collaborated with management to develop and implement new production methods, techniques, and equipment, while recommending cost-effective solutions and lean manufacturing principles to improve operations.

Through the sales learning pathway, gained insights into the value chain and business influence. I developed a project on leveraging Schneider Electric's position to offer energy as a service to customers and partners, while gaining valuable knowledge on trends in digitalization, decarbonization, and innovation.

• Conducted marketing research to develop growth strategies and stay updated on industry trends. Created presentations to introduce Agrovet and its products to potential clients, while presenting marketing and sales strategies to ensure client profitability.
• Gained experience in the global pharmaceutical market by studying operations of an international trading company and gained exposure to supply chain management aspects.