Bengu Yelkenci

My role involved managing digital campaigns across platforms such as Google Ads and Meta, supporting email marketing efforts, and contributing to content development.

• Managed $60K+ monthly advertising budget across Google Ads and Meta platforms.
• Increased CTR by 28% within 3 months through continuous A/B testing and audience refinement.
• Improved campaign ROAS by 35% via keyword optimization and creative iteration.
• Supported email marketing strategy and coordinated content aligned with international finance audiences.

I successfully enhanced ARTUCKY's digital marketing efforts, resulting in substantial growth in web traffic and sales.

• Achieved a 2x increase in web traffic through targeted Google Ads and META campaigns.
• Generated over 150K monthly impressions on Etsy ads, leading to a 24% sales increase.
• Created data dashboards with Google Analytics to track KPIs and inform creative strategies.

I successfully managed comprehensive digital marketing strategies that drove measurable results for clients.

• Planned and executed multichannel ad campaigns for over 10 clients in retail and tech.
• Reduced cost-per-click (CPC) by 25% through strategic bidding optimizations in Google Ads.
• Developed monthly performance reports using Google Analytics and Facebook Pixel, enhancing data-driven decision-making.
• Increased social media engagement by 40% over six months by implementing effective content calendars.

I effectively contributed to Zebramo Inc.'s digital marketing efforts, achieving remarkable results through strategic initiatives.

• Engaged in market research and SWOT analysis, informing targeted advertising strategies.
• Utilized Facebook Business and Google Analytics to optimize ad performance and track engagement metrics.
• Created detailed advertising reports that informed future campaigns and improved overall marketing effectiveness.

I successfully contributed to marketing strategies at Yıldız Holding by enhancing communication materials and analyzing consumer insights.

• Prepared and revised marketing inserts based on feedback, improving clarity and engagement.
• Compiled detailed reports from focus group discussions, providing actionable insights for the marketing team.
• Utilized Excel for data analysis, streamlining the reporting process and improving decision-making efficiency.