Summary
Overview
Work History
Education
Skills
Languages
Websites
Timeline
Generic

Bengu Yelkenci

Austin,TX

Summary

With over five years of expertise in digital marketing, I specialize in paid search strategy, social media marketing, and content marketing. I am highly skilled in leveraging a variety of industry-leading tools, including Meta Business Manager, Google Ads, Google Analytics, Criteo, Taboola, SEMrush, and Hootsuite, to drive impactful marketing campaigns. Passionate about sustainability and effective communication, I am known for crafting innovative search marketing strategies that deliver measurable results. I bring specialized experience in SEO optimization, PPC campaign management, and data-driven decision-making, ensuring continuous improvement and business growth. A collaborative and adaptable team player, I excel in problem-solving and driving projects to successful outcomes. My ability to work efficiently under pressure, while maintaining a focus on quality, makes me a valuable asset to any marketing team.

Overview

8
8
years of professional experience

Work History

Sales and Marketing Specialist

GFI - Global Financial Impact
Austin, Texas
01.2025 - 04.2025
  • Crafted and executed sales and marketing strategies aimed at securing better financial futures for clients.
    Worked collaboratively within a remote team to boost revenue performance.
  • Ensured customer satisfaction through continuous engagement and feedback mechanisms.
  • Created marketing campaigns to promote company services and products through various media outlets.

Digital Marketing Specialist

Artucky
Seattle, WA
01.2022 - 02.2024
  • In my role as a Digital Marketing Specialist at ARTUCKY, I successfully planned and executed targeted campaigns on Google Ads, META Ads, and Etsy to drive increased sales and website traffic.
  • Leveraging Google Ads, Google Analytics, and other tools, I prepared comprehensive advertising reports to optimize performance and generate insights.
  • I managed posts and campaigns across various social media platforms, including Instagram, Facebook, TikTok, and Pinterest, to boost engagement and brand awareness.
  • Additionally, I developed innovative content ideas based on social media trends and user feedback to enhance user interaction, and drive conversions.

Digital Marketing Specialist

Timsah Agency
Istanbul, Turkey
09.2020 - 11.2021
  • As a Digital Marketing Specialist at Timsah Media Agency, I spearheaded the planning and execution of Google Ads, Facebook Ads, and Taboola campaigns to boost client engagement and brand visibility.
  • Leveraging tools like Facebook Business Manager and Google Analytics, I optimized campaign performance and provided detailed ad reports.
  • Furthermore, I strategically managed social media posts to enhance clients' online presence and audience interaction.

Digital Media Specialist

Zebramo Inc.
Istanbul, Turkey
07.2018 - 08.2020
  • As a Digital Media Specialist at Zebramo Inc., I led market research, planned and executed advertising campaigns, designed promotional banners, and optimized ad performance using digital tools.
  • Created SWOT analyses for strategic decision-making and utilized Facebook Business, Facebook Pixel, and Google Analytics for ad optimization and user engagement tracking.

Marketing Intern

Yildiz Holding
Istanbul, Turkey
07.2017 - 09.2017
  • I was responsible for preparing and revising inserts to ensure clarity and effectiveness, observing focus group discussions, and analyzing data using Excel for comprehensive reporting.

Education

Professional Certification - Global Business

University of Washington
Seattle, WA
12-2024

Bachelor - Public Relations And Communication

Kocaeli University
Kocaeli, Turkey
06-2018

Skills

  • Marketing skills
  • Market Research and Analysis
  • Paid Search Strategy
  • Google Ads and Analytics
  • Facebook Business Manager
  • Social media management
  • Adjust
  • Asana
  • Microsoft Office
  • Effective communication
  • Time management
  • KPI tracking

Languages

English
Native/ Bilingual
Turkish
Native/ Bilingual

Timeline

Sales and Marketing Specialist

GFI - Global Financial Impact
01.2025 - 04.2025

Digital Marketing Specialist

Artucky
01.2022 - 02.2024

Digital Marketing Specialist

Timsah Agency
09.2020 - 11.2021

Digital Media Specialist

Zebramo Inc.
07.2018 - 08.2020

Marketing Intern

Yildiz Holding
07.2017 - 09.2017

Professional Certification - Global Business

University of Washington

Bachelor - Public Relations And Communication

Kocaeli University
Bengu Yelkenci