Benjamin Alquist
Marketing & Communications
Kennewick,WA
Summary
With extensive experience leading cross-functional teams, I specialize in developing and executing go-to-market strategies that increase brand awareness, engagement, and customer satisfaction. My expertise in market research, data-driven strategies, and scalable omnichannel campaigns have successfully driven growth for multiple Web3 companies. I have managed large teams, implemented operational and marketing strategies, and leveraged strong analytical skills to optimize efficiency and profitability in the corporate and medical sectors.
Overview
9
9
years of professional experience
8
8
years of post-secondary education
Work History
Product Marketing Manager
Aglet
Los Angeles, CA
11.2022 - Current
- Coordinate and manage cross-functional communication with product, branding, marketing, and LiveOps teams to successfully launch and market multiple products resulting in increased revenue and customer retention
- Develop and execute comprehensive go-to-market strategies for multiple product lines across various channels, resulting in increased brand awareness and user engagement
- Conduct market research and competitive analysis to identify key trends and customer needs, which inform product development decisions and increase market share
- Collaborate with product and UX teams to define customer personas and user journeys, resulting in enhanced user experiences and increased customer satisfaction
- Manage product marketing projects end-to-end, from ideation to launch, and effectively communicate project status and deliverables to cross-functional stakeholders
Senior Strategy Advisor
Cryptoverse VIP
Nottingham, UK
01.2022 - 11.2022
- Led a portfolio of global brands and key opinion leaders, including venture capitalists and businesses, totaling more than 60 influencers
- Developed and executed a comprehensive omnichannel marketing strategy across platforms such as Twitter, YouTube, TikTok, and Instagram to drive growth and meet business objectives
- Managed daily omnichannel marketing efforts, increased social media presence, and grew consumer followers on platforms like Discord, Telegram, and Twitter to over 35,000
- Coordinated and supervised PR initiatives, resulting in coverage in over 65 key publications
- Led, managed, and mentored a team of marketing professionals, including setting goals and providing guidance and support
- Devised effective link-building campaigns to increase website authority and visibility
- Helped clients develop website portals and social media pages to promote businesses
Chief Marketing Officer
ChainBoost
Toronto, Canada
07.2021 - 11.2022
- Created and developed go-to-market strategies for 30+ emerging Web3 companies
- Successfully raised over $15 million in decentralized fundraising by developing and implementing targeted marketing strategies
- Oversaw marketing and sales efforts to drive market penetrations and acquisition rates, utilizing data analysis and consumer trend insights
- Developed and executed omnichannel marketing campaigns, driving organic consumer growth of over 40,000 in the first six months of operations
- Built and maintained strong relationships with key industry partners and stakeholders, resulting in mutually beneficial collaborations and partnerships
- Led the creation and management of comprehensive digital marketing strategies, resulting in increased online visibility and engagement
- Ideated website and social media branding guides to ensure consistent brand-consumer experiences across all channels
- Managed branding campaigns and event marketing initiatives in print, video, web and social media
Chief Communications Officer
ChainGuardians
Toronto, Canada
04.2021 - 11.2022
- Managed, recruited, and trained multiple cross-functional departments, including marketing, communications, strategy, and support, comprised of 25+ direct reports
- Developed, implemented, and oversaw operational and marketing strategies in alignment with an integrated view of future business environments and opportunities
- Supervised multi-platform UX design, including Twitter, Discord, Telegram, Medium, Website, and YouTube
- Conducted global market and industry research to ensure optimal product and brand positioning
- Increased and scaled omnichannel consumer base by over 550%, from 56,000 to over 365,000
- Streamlined operational and project frameworks to optimize go-to-market product strategies
- Implemented omnichannel integrated growth marketing campaigns, CRM processes, and retention programs
- Utilized data-driven strategies to drive value and outcomes through creative solutions in complex and ambiguous situations
- Collaborated with internal stakeholders to design strategies for messaging and communications
Trooper
Washington State Patrol
Marysville, WA
03.2019 - 06.2021
- Utilized effective communication and negotiation skills to defuse volatile situations and prevent escalation of violence
- Demonstrated exceptional communication and interpersonal skills while patrolling high-traffic areas and interacting with the public, resulting in increased compliance with traffic laws and enhanced public safety
- Maintained a high level of professionalism and integrity while enforcing laws and regulations in a fair and unbiased manner
- Assisted with investigations and gathering evidence, resulting in numerous arrests and successful prosecutions
- Showcased strategic planning and problem-solving skills to effectively address and resolve complex issues
- Earned numerous awards and accolades for outstanding performance of assigned duties
Analytics & Project Manager
Bothell Pediatric & Hand Therapy
11.2015 - 02.2018
- Developed systems to correspondingly represent insurance payout efficiency
- Demonstrated expertise in project and analytics management through successful development and configuration of Excel spreadsheets and data visualizations
- Collaborated with CEO to create data-driven price analysis strategies for incentive programs, resulting in increased efficiency
- Utilized strong analytical skills to identify and analyze financial loss drivers through inflow and outflow transaction analysis
- Conducted market research and analyzed employee compensation programs to optimize business structure and increase profitability
- Implemented a new payment structure, leading to a 13% increase in monthly margins and a positive impact on $2 million of billable transactions
Assistant Retail Manager
Mud Bay
03.2014 - 02.2015
- Managed team of 9; responsible for hiring, training, supervision, and career path coaching
- Developed and implemented changes to scheduling and training, resulting in a more efficient approach to the new-hire process and schedules that more closely matched employee availability, increased employee morale & productivity
- Generated $34k in average weekly sales, an increase of 40% in YTD figures
Education
Master of Arts - Strategic Communications
National University
San Diego, CA 07.2020 - Current
Bachelor of Arts - Business Administration (Management and Finance
University of Washington
10.2012 - 03.2018
Skills
Product Mix
Brand awareness
Go-to-Market Plans
Marketing strategy
Strategic planning
Social Media Management
Content Development
Communication planning
Project oversight
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Product Marketing Manager
Aglet
11.2022 - Current
Senior Strategy Advisor
Cryptoverse VIP
01.2022 - 11.2022
Chief Marketing Officer
ChainBoost
07.2021 - 11.2022
Chief Communications Officer
ChainGuardians
04.2021 - 11.2022
Master of Arts - Strategic Communications
National University
07.2020 - Current
Trooper
Washington State Patrol
03.2019 - 06.2021
Analytics & Project Manager
Bothell Pediatric & Hand Therapy
11.2015 - 02.2018
Assistant Retail Manager
Mud Bay
03.2014 - 02.2015
Bachelor of Arts - Business Administration (Management and Finance
University of Washington
10.2012 - 03.2018