Benjamin Durfee

• Coach sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Model strong negotiation skills to help team members close tough deals with lucrative clients.
• Offer new and existing customers profitable products to maintain strong territory-wide revenue.
• Track changing product lines to effectively meet dynamic market demands
• Evaluate costs against expected market price points and set structures to achieve profit targets.
• Direct sales support staff in administrative tasks to help sales reps close deals.
• Exceed targets by building, directing, and motivating high-performing sales team
• Motivate and mentor sales employees to enhance presentation, negotiation and customer relations abilities.
• Work diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
• Target prospects in other territories through careful research of competitor products, services, and trends.

• Analyzed market trends and competitor activities to create competitive advantages.
• Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
• Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
• Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Implemented operational strategies and effectively built customer and employee loyalty.
• Trained and guided team members to maintain high productivity and performance metrics
• Assisted in recruiting, hiring and training of team members
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service
• Managed purchasing, sales, marketing and customer account operations efficiently
• Developed and implemented strategies to increase sales and profitability.

• Tasked to lead the energy segment for the Rockies for the newly formed energy division.
• Acted as a team leader in group projects, delegating tasks and providing feedback.
• Demonstrated strong organizational and time management skills while managing multiple projects
• Demonstrated leadership skills in managing projects from concept to completion.

• Managed a team of 6 regional sales representatives and consistently achieved high sales targets.
• Developed and maintained positive relationships with clients in assigned sales territories.
• Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
• Prepared sales presentations for clients showing success and credibility of products.
• Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.

• Top sales representative in the organization, winning contests, and awards for market share growth. Exceeded yearly sales quotas by 30% consecutively for 5 years.
• Managed all retail accounts in multiple channels to grow business and build a customer base.
• Developed and implemented strategic marketing plans and sales plans and forecasts to achieve objectives given to me.
• Collaborated with marketing team to develop ideas for customer events and the execution of the events.
• Established and maintained close relationships with customers and my distributor to ensure involvement in future projects and planning.
• Successfully managed the top area, distributor relationships and all retail accounts in Las Vegas to grow brand awareness, product share And incremental sales.

• Enhanced profitability by developing pipelines utilizing marketing and sales strategies in the on-premise segment.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Communicated product quality and market comparisons by creating sales presentations.

• Achieved top sales rep status for two years, and a top 5 producer during this time.
• Maintained relationships with distributor reps to work as a team growing and selling incremental cases, cold equipment and displays.
• Maximized customer relationships to maximize sales, growth and profitability of the brand.
• Responsible for improving customer service experience, create engaged customers, facilitate growth, follow problems through to resolution, and utilize assets to achieve quantitative targets.

• Worked local, regional, and national events maximizing the marketing strategy to grow brand awareness.
• Distribution support locally with samplings and promotions to help sell incremental sales using tools given to me.
• Gorilla marketing at large venues using an RV and traveling to multiple markets establishing a presence.
• Responsible for setting up national marketing events, outside activation and large samplings.
• Mentored local personnel on best practices and protocols to maximize productivity