Benjamin Fried
Taneytown,MD
Summary
Accomplished Vice President of Sales & Marketing at CTRL Systems, Inc., adept in process improvement and relationship building. Spearheaded innovative strategies, driving business growth and enhancing product offerings. Excelled in proposal writing and critical thinking, achieving significant advancements in sales and marketing. Proven leadership in developing successful teams and fostering strong customer and partner relationships. Talented Vice President with excellent employee development, customer service and analytics skills coupled with more than 20 years of experience. Comfortable giving engaging presentations to clients to drive new business, expand accounts and establish brand profile. Excellent team builder and leader of initiatives.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Vice President Sales & Marketing
CTRL Systems, Inc.
10.2021 - Current
- Increased company growth 100% through collaboration with distributors, synergistic partners, sales, and engineering.
- Identified opportunities to improve business process flows and productivity.
- Collaborated with senior management to develop strategic initiatives and long term goals through vertical markets like aviation and railroad.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Represented organization at industry conferences and events.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Oversaw new product development for aviation, railroad, power transmission, and more.
- Monitored key business risks and established risk management procedures.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Recommended technological improvements, to reduce business bottlenecks by 30%.
- Devised and presented business plans and forecasts to board of directors.
- Formulated and executed strategic initiatives to improve product offerings.
- Oversaw business-wide changes to modernize procedures and organization.
Vice President Sales & Marketing
Brimrose Corporation of America
01.2017 - 10.2021
- Increased company growth through collaboration with sales and marketing departments by 25%.
- Identified opportunities to improve business process flows and productivity.
- Established and directed successful programs focused on Engineering Requirements.
- Represented organization at industry conferences and events.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Directed technological improvements, reducing waste and business bottlenecks.
- Wrote commercial plans for SBIR and other grant applications for R&D.
- Coordinated engineering & sales teams for custom build engineering solutions.
Vice President Sales & Marketing
CTRL Systems, Inc.
01.2011 - 12.2016
- Changed distribution network in North America to direct sales that increased sales 4x while reducing staff requirements 10x.
- Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
- Provided Ultrasound Level 1 and 2 training in U.S. and overseas to distributors and customers.
- Planned and directed staffing, training, and performance evaluations to develop sales.
- Determined price schedules and discount rates to improve sales of existing products annually 10%.
- Identified customer needs to specific problems resulting in several prototypes being designed by CTRL Systems.
- Evaluated marketing potential of new products and services.
Director of Marketing
CTRL Systems, Inc.
01.2008 - 01.2011
- Organized and executed robust, creative experiential marketing events.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Developed metrics and measured success in order to further penetrate marketplace.
- Designed website and established best practices for SEO.
Product Development / Support
CTRL Systems, Inc.
06.1998 - 12.2008
- Verified product compliance with development and program terms.
- Worked with diverse product development teams to create software for qualitative structured solutions to validate and model emerging markets.
- Coordinated cinematography throughout product development and worked with animation team to maintain technical and aesthetic goals.
- Delivered project-based support to maintenance and operations in multiple industries and assisted in new product development and product commercialization.
- Trained engineers in standards and strategies for optimal product deployment.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Performed development, debugging, optimization and automation to support implementation of products and applications.
- Displayed strong communication and interpersonal skills while visiting clients, jobsites and consultant offices to support project and business development needs.
- Improved product documentation processes, templates and development tools with integration of new technologies.
- Supported product managers and development teams across phases of testing from planning to execution, troubleshooting and reporting within high-volume, agile environment.
- Advised technical design support on product specifications, proof-concept prototyping, development, and evaluation of condition-based monitoring systems.
- Developed integration solutions and accounted for unit testing, configuration, business readiness and production support.
- Coordinated with production team to support productivity targets and deadline management.
High School Math Teacher
James Campbell High School
08.1997 - 06.1998
- Employed math lessons, demonstrations and interactive activities to teach and instruct high school students using educational materials, books and other learning aids.
- Planned, developed, and executed lessons reflecting high school curriculum and core educational standards.
- Taught mathematical skills and principles to high school students using real-world, application-based examples to maximize learning opportunities.
Education
MBA - Product Development Management
University of Maryland Global Campus
Adelphi, MDBachelor of Arts - Mathematics Teacher Education
Messiah University
Grantham, PA05.1997
Skills
- Proposal Writing
- Process Improvement
- Contract Negotiation
- Data Analysis
- Risk Management
- Metrics Tracking
- Critical Thinking
- Product Demonstrations
- Customer Education
- Relationship Building
Certification
- Ultrasound Airborne & Structure Borne Training - Level III
Languages
Spanish
Professional Working
Timeline
Vice President Sales & Marketing
CTRL Systems, Inc.
10.2021 - Current
Vice President Sales & Marketing
Brimrose Corporation of America
01.2017 - 10.2021
Vice President Sales & Marketing
CTRL Systems, Inc.
01.2011 - 12.2016
Director of Marketing
CTRL Systems, Inc.
01.2008 - 01.2011
Product Development / Support
CTRL Systems, Inc.
06.1998 - 12.2008
High School Math Teacher
James Campbell High School
08.1997 - 06.1998
MBA - Product Development Management
University of Maryland Global Campus
Bachelor of Arts - Mathematics Teacher Education
Messiah University
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