Benjamin Gillispie
Proven Digital Marketing Operations Manager of 12 years with a track record of enhancing lead generation and optimizing conversion rates at Lifetime Destinations. Expert in Google Ads, Facebook Ads, and marketing automation tools, I excel in budgeting and empowering teams, significantly improving performance outcomes. Skilled in developing effective marketing strategies and campaign development, I drive business growth through innovative digital marketing techniques. After beginning my education at Missouri State University in 2007, life presented challenges. I am currently re-enrolled at MSU and plan to transfer to the University of Missouri - Columbia's online Business Administration program in the Spring of 2025 to finish my degree by December 2027.
Work History
Digital Marketing Operations Manager
9 Years 5 Months- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
Owner
2 Years 1 Month- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Consulted with customers to assess needs and propose optimal solutions.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
Digital Marketing Manager
4 Years 2 Months- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Developed and executed A/B testing strategies to optimize campaign performance.
Education
Bachelor of Science - Business Adminstration
Skills
Work Availability
Accomplishments
- Achieved increased conversions through effective analysis of user behavior.
- Supervise team of 6 staff members.
- Achieved multiple engagements of potential customers by introducing ActiveCampaign for marketing automation.
- Created custom reporting using Python programming language.
Software
- ActiveCampaign
- Zapier
- Clicksend
- CopyLeaks
- Microsoft Office