ActiveCampaign
Benjamin Gillispie
Branson,MO
Summary
Proven Digital Marketing Operations Manager of 12 years with a track record of enhancing lead generation and optimizing conversion rates at Lifetime Destinations. Expert in Google Ads, Facebook Ads, and marketing automation tools, I excel in budgeting and empowering teams, significantly improving performance outcomes. Skilled in developing effective marketing strategies and campaign development, I drive business growth through innovative digital marketing techniques. After beginning my education at Missouri State University in 2007, life presented challenges. I am currently re-enrolled at MSU and plan to transfer to the University of Missouri - Columbia's online Business Administration program in the Spring of 2025 to finish my degree by December 2027.
Overview
14
14
years of professional experience
Work History
Digital Marketing Operations Manager
Lifetime Destinations
Ozark, MO
05.2017 - Current
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
Owner
Lead Generation International LLC
Branson, MO
04.2015 - 05.2017
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Consulted with customers to assess needs and propose optimal solutions.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
Digital Marketing Manager
Branson Internet Ventures LLC
Branson, MO
01.2011 - 03.2015
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Developed and executed A/B testing strategies to optimize campaign performance.
Education
Bachelor of Science - Business Adminstration
Missouri State University
Springfield 07.2024 - Current
Skills
- Marketing Automation Tools
- Google Adwords
- Budgeting and Allocation
- Conversion Rate Optimization
- Campaign Development
- Marketing Strategies
- Business Development
- Digital Marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Accomplishments
- Achieved increased conversions through effective analysis of user behavior.
- Supervise team of 6 staff members.
- Achieved multiple engagements of potential customers by introducing ActiveCampaign for marketing automation.
- Created custom reporting using Python programming language.
Software
Zapier
Clicksend
CopyLeaks
Microsoft Office
Interests
Python programming (hobbyist)
Cooking
Gardening
Quote
Stopping advertising to save money is like stopping your watch to save time.
Henry Ford
Timeline
Bachelor of Science - Business Adminstration
Missouri State University
07.2024 - Current
Digital Marketing Operations Manager
Lifetime Destinations
05.2017 - Current
Owner
Lead Generation International LLC
04.2015 - 05.2017
Digital Marketing Manager
Branson Internet Ventures LLC
01.2011 - 03.2015
Similar Profiles
Spencer ToddSpencer Todd
Hotel Concierge at Lifetime DestinationsHotel Concierge at Lifetime Destinations
Betty JaimesBetty Jaimes
Call Center Representative at Wyndham DestinationsCall Center Representative at Wyndham Destinations
Richard HerronRichard Herron
Operations Manager at Aramark DestinationsOperations Manager at Aramark Destinations
Alice EllsworthAlice Ellsworth
Food Service Supervisor at COMPACT FAMILY SERVICES AGENCYFood Service Supervisor at COMPACT FAMILY SERVICES AGENCY
Austin LileyAustin Liley
Stocker at Country Mart Grocery StoreStocker at Country Mart Grocery Store