Benjamin Lester
New York,NY
Summary
Seasoned writer, strategist, and producer with an extensive knowledge of social media, pop culture, and film.
Overview
12
12
years of professional experience
Work History
Senior Social Media Manager
Mustache Agency
07.2021 - Current
- Spearheaded social rebrand of Universal Pictures to be more competitive with platform-specific POVS.
- Established daily cadence of content for Instagram, Twitter, Facebook, and TikTok.
- Led strategy that resulted in record QoQ growth across all brand channels.
- Managed full creative team of writers, designers, and editors to create engaging and thoughtful content.
- Tracked analytics and measured significant KPIs on a weekly, monthly and quarterly basis.
- Scripted high-performing creative social assets for Netflix's Perfect Match and Love Is Blind.
- Oversaw content development for Amazon's Amp.
- Execute social strategy for Macy's, Inc. corporate channels.
Copywriter & Strategist - YouTube Embedded
Anomaly
06.2020 - 06.2021
- Crafted creative strategy to successfully launch the #YouTubeBlack Artists campaign.
- Composed event messaging and scripts to emphasize Save Our Stages Fest's core mission.
- Delivered clear and concise copy used across YouTube Music's social platforms.
- Worked closely with clients to develop marketing assets for a variety of departments.
Writer & Strategist
Freelance
08.2018 - 06.2020
- Launched Can I Be Reel? An independent platform for film coverage and criticism.
- Published top-performing editorial pieces for Complex Pop Culture.
- Consulted with Roc Nation for new artist strategy.
- Developed social strategy and management for small businesses.
Community Developer
UnitedMasters
06.2017 - 06.2018
- Oversaw creation and development of UnitedMasters' social platforms.
- Created and produced The Playbook, UnitedMasters' first editorial show to educate emerging artists.
- Pulled analytic reports to track significant growth and engagement MoM.
- Drafted clear briefs and guidelines for external communications.
- Established network of 100+ industry insiders for UnitedMasters' initiatives.
Content Producer & Community Manager
Translation LLC
10.2016 - 06.2018
- Managed daily operations for Google Play Music's social platforms.
- Wrote and developed digital content franchises that quadrupled Google Play Music's audience.
- Developed campaigns for 20th Century Fox to strengthen Gen Z viewership.
- Added pivotal insight to various accounts by providing research, innovative ideas, and sharp execution.
Managing Editor
STASHED
10.2013 - 09.2016
- Directed STASHED's entertainment section with written reviews, interviews, and in-depth original pieces.
- Fostered relationships with studios and agencies to bring experiential screenings to STASHED's network.
Online Editor
The Source Magazine
10.2012 - 10.2013
- Delegated tasks and developed weekly storyboards for a team of writers, editors, and interns.
- Managed The Source social media accounts with focus on audience outreach and engagement.
Education
Bachelor of Science - Criminal Justice and Sociology/Anthropology
Elmira College
Elmira, New York2011
Skills
- Social Media Management
- Written Communications
- Email Marketing
- Brand Strategy
- Project Management
- Editing
- CMS
- Google AdWords
- Digital Marketing
- Copywriting
- Proofreading
- Content Strategy & Production
- G Suite
- Analytics
Timeline
Senior Social Media Manager
Mustache Agency
07.2021 - Current
Copywriter & Strategist - YouTube Embedded
Anomaly
06.2020 - 06.2021
Writer & Strategist
Freelance
08.2018 - 06.2020
Community Developer
UnitedMasters
06.2017 - 06.2018
Content Producer & Community Manager
Translation LLC
10.2016 - 06.2018
Managing Editor
STASHED
10.2013 - 09.2016
Online Editor
The Source Magazine
10.2012 - 10.2013
Bachelor of Science - Criminal Justice and Sociology/Anthropology
Elmira College
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