Benjamin Murray

Skilled and passionate digital marketer specializing in technology and B2B with a special flare for crafting cohesive, omnichannel winning strategies.

Digital Marketing

ROI DNA Manager, Digital Advertising Services (September 2021-August 2023)

Consultant, Digital Advertising Services (August 2023-November 2023)

• Crafting and execution of Paid Social Marketing Plans and GTM Strategies
• In-depth reporting via Google Analytics and reporting dashboards such as Tabluea, DOMO, etc.
• Ongoing optimization and testing roadmap management of campaigns across Facebook, LinkedIn, Reddit, etc.

Community Connection Marketing/ MENU Marketing Studio Business Owner/Social Media and Community Digital Marketing Director (April 2020-Present)

• Consulting and Contracting for Digital Marketing including, but not limited to Paid Social, Paid Search, Brand, Demand Gen, Lead Gen, 6Sense functionality, ABM Marketing
• Reporting and Pixel/API Implementation packages

Buckle Social Media and Community Digital Marketing Director (July 2019-April 2020) (position eliminated due to Coronavirus)

• Digital content strategy design and implementation
• Head of all organic social media efforts including campaign design and execution (content calendar planning, overall strategy, customer feedback infrastructure, etc.)
• Online community management across multiple platforms including Facebook, Reddit, Twitter, LinkedIn, etc.
• Paid media strategy/audience definition and targeting strategy and execution
• Creative brief authoring
• Creation and implementation of corporate Social Media Crisis Management Plan
• Media buying/bidding strategy for Facebook, Twitter, Google platforms
• Acting Director of Strategic Partnerships for Marketing department

Paid Social and Digital Marketing Contractor (February 2016-Present)

• Helping a variety of clients across various industries including video games, private education, insurance, finance, software, canine training, political campaigns, etc optimize digital marketing efforts focusing on audience targeting, creative briefs, media buying strategy and execution, display, paid search, community management, social content strategy

GroupUS/Self-Employed Contractor (June 2015-2019)

• Assist various retail and technology companies on social media strategy, brand voice, online community penetration, etc.
• Responsible for a 325% annual revenue increase by establishing a net-new Marketing <>Sales alignment strategy making use of SFDC
• Worked with several AAA gaming companies on community management and brand communications, including the post-release of Metal Gear Solid V and the lead-up to Metal Gear Survive release with Konami Digital Entertainment

Cherokee Cattle Company Social Media Manager (June 2014-January 2016)

• General content creation
• Review site management and response
• Product photography

• Facebook Blueprint Certified Creative Strategy Professional
• Facebook Blueprint Certified Digital Marketing Associate
• Hootsuite Platform Certification
• Hootsuite Social Marketing Certification
• Google Display Ads Certification
• LinkedIn Marketing Strategy