Summary
Overview
Work History
Education
Skills
Timeline
BusinessDevelopmentManager
Benjamin Odenborg

Benjamin Odenborg

San Diego,CA

Summary

Adept and highly effective professional with strong history of business creation and growth in broad markets domestically and internationally. Consistently demonstrated success in large organizations as well as startups. Ability to grasp new business concepts rapidly and implement a sales and growth strategy immediately. Process and operations centric thinker with very strong financial aptitude. Core competencies include: Sales/Sales Management, New business development, P&L/Financial Reporting, Operations Management, Contract Negotiations, Marketing, Policy/Procedures formulation, Team building & Leadership, Human Resources Management, PR & Public speaking, Strategic & Tactical Planning, Capitalization.

Overview

28
28
years of professional experience

Work History

Chief Operating Officer

PSX Digital
12.2022 - Current
    • Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
    • Mentored team members by sharing knowledge, offering guidance, and providing constructive feedback; fostering a culture of continuous learning and development within the organization.
    • Oversaw day-to-day operations across multiple departments, ensuring timely delivery of projects and streamlined workflows.
    • Negotiated contracts and agreements to secure favorable terms and maximize profits.
    • Drove revenue growth with the successful launch of new products and services to meet customer needs.
    • Formulated strategic plans aligning with overall company vision; setting achievable short and long-term goals to drive growth and profitability.
    • Developed comprehensive financial plans to support long-term business objectives, reducing operational expenses while maximizing profitability.
    • Played a critical role in mergers and acquisitions activities; including due diligence processes, negotiations, integration planning, and execution efforts to ensure seamless transitions.
    • Represented organization at industry conferences and events.

Executive Vice President of Sales

Carwiser
03.2020 - 12.2022
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
  • Fostered performance development of staff through ongoing coaching and mentoring on best practices.
  • Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
  • Executed marketing programs and methodologies to increase customer loyalty.
  • Boosted profitability 30% by developing three-person leadership team, communicating expectations, and leveraging company's resources.
  • Created additional revenue streams by introducing new product lines, boosting revenue 43%.

General Manager- Tonkin2U

Tonkin Corporation
01.2007 - 03.2020
  • Conceived new business concept for organization which involved consensus building with owners, creating business plan, financial modeling and creating proforma and statement of cash flows
  • Objective was to establish business that completed shifted paradigm for consumer car buying service process with end goal to be largest distribution channel for new cars for Tonkin family of dealerships
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • result to date is a profitable business unit after just 18 months of becoming operational and within 15% pro forma budget
  • Achieved $9mm in sales in second year of operations
  • Sales and profitability continue to climb month over month and consumer response to product offering has met and exceeded expectations
  • This start up demonstrates proficiency in creating product from raw concept to reality, financial modeling, consensus building, marketing acumen, team building and financial results.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.

Corporate Development Director

Tonkin Corporation
01.2007 - 08.2010
  • Tonkin is the largest privately held automotive groups in Pacific Northwest with over 1000 employees
  • Hired by Owners of business to bring strong business background to act as change agent
  • Implemented new techniques and technology to establish comprehensive and progressive eBusiness strategy including formation of new business entity focused exclusively on Internet channel
  • Implemented and managed SEO/SEM and sales processes to increase Internet business
  • Created new operating unit to drive direct sales via Internet by establishing new business model, gaining organizational consensus, process mapping, design/testing and implementation
  • Developed financial tools to aid Finance Managers in consumer sales to drive additional gross profit and adhere to compliance requirements
  • Strategized with key financial partner to implement co-marketing program designed to increase sales and margins
  • Implemented vendor management program which achieved cost savings of approximately $30k per month
  • Managed ancillary accessories business (Cascade Truck and Auto) and personnel which was transformed from a losing business subsidiary to approximately $300k in net profit per year.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Formed strategic partnerships and connected with potential clients to drive business development.

Founder and Managing Director

West Race Cars (Westernesse LLC)
01.2003 - 01.2007
  • West Race Cars is th manufacturer of sports racing cars founded in 2003
  • This was a sports car manufacturing business designed to capitalize on the growing recreational track day enthusiast market
  • Developed comprehensive business plan and corresponding financial model and pro forma
  • Successfully raised initial $1,000,000 in equity and at the same time acquired an existing sports car manufacturing business
  • The objective of the business was to develop, market and sell a mainstream purpose built sports racing car and track day enthusiast car
  • The result was that West developed, engineered, and sold the most sought after race car in its class
  • Co-developed a sports car racing series named IMSA Lites that ran in conjunction with the American Le Mans pro series at the most notable road racing circuits in the country
  • Implemented a distribution network throughout the United States and Australia
  • Initial product crowned four times consecutive winner of SCCA National championships
  • Scaled manufacturing to production capacity of four vehicles per month with each vehicle comprised of 680 custom engineered racing components
  • Leading constructor in IMSA Lites professional race series
  • Responsible for creating, funding, and marketing a business which achieved profitability within two years of operation.
  • Secured funding for company growth through investor relations and networking activities.
  • Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
  • Maintained P&L and shouldered corporate fiscal responsibility.

Vice President of Sales, Americas

Thirdspace, Ltd.
San Francisco, CA
01.2001 - 01.2003
  • Thirdspace was a UK based software company with core products in streaming media and video server technology
  • This 100 employee Company was considered 'middleware' software provider and its client base was broadband service providers such as Telecom companies
  • Hired as commercial lead for Americas
  • Successful in evangelizing cutting edge video over IP technologies
  • Increased new business within geography
  • Established key technology partnerships and presented at Strategic and 'C' level of targeted prospects
  • Closed new business and distribution contracts with telecom market leaders including Telmex (Mexico), Southwestern Bell and Brazil Telecom (San Paolo), Telewest (Canada) and SureWest (Sacramento)
  • Lead direct commercial team and indirect technology team of 35
  • Evangelized IPTV and video over IP technology.

Director of Business Development, Europe

Enron Broadband Services
01.1998 - 01.2001
  • EBS was a network and software Development Company, which was wholly owned by a fortune 50 Enron with over 5000 employees
  • Developed strategic relationships and closed new business with major Internet Service Providers and Telecoms
  • Multiple and rapid promotions from Sr
  • Manager to Director of Distribution development to Director of Business Development Europe
  • Team building and management of 30 Business Development Managers, Sales Engineers, Analysts and Associates
  • Key accomplishments in this role include: Closed contracts with key European broadband service including Telia Sweden, France Telecom, Wahoo and British Telecom
  • Created contractual partnerships with technology and content providers including On Demand Group and Thirdspace Ltd
  • Stateside, closed contracts and partnership agreements with Domestic service providers including BellSouth, Coved, UUnet and Southwestern Bell worth over $2mm in new business
  • These 'last mile' connectivity relationships lead to the successful integration with content providers for end to end video on demand solution
  • Negotiated business alliance with Blockbuster Video to create large-scale entertainment media content provider.

President and COO

Big Planet, Inc./Convergent Communications
01.1996 - 01.1998
  • Co-founder of this regional Internet Service Provider
  • Effort demonstrated successful business plan creation, financial modeling and fundraising through equity
  • Growth to 40 employees while effectively managing process, policies and procedure for rapid growth
  • Guided sales and marketing efforts to land new business with Nike, Motorola and Egghead
  • Negotiated sourcing contract with leading Internet provider PSINet which allowed for competitive market pricing with significant gross margins
  • Negotiated a private label contract with a California based multi-level marketing firm to rapidly expand Internet 'dial up' sales
  • Key successes include: Closed new business for $1,000,000 sales in first year of operation
  • Acquired Glass Bead Technologies to become a premier content developer leading to Nike's first interactive website
  • Created strong brand through great design, effective PR and strong advertising campaigns
  • Negotiated sale of Big Planet to Convergent Communications-remained as VP/General Manager for acquiring partner.

Education

B.A., Business Administration/Marketing -

University of Oregon
Eugene, Oregon
06.2007

International Business Studies -

Universiteit Nijenrode
The Netherlands
08.1986

Skills

  • Operations Management
  • Cross-Functional Teamwork
  • Strategic Planning
  • Process Improvement
  • Operations Oversight
  • Financial Management
  • Business Forecasting
  • Marketing
  • Financial Oversight
  • Leadership and People Development
  • Financial Leadership
  • Board Collaboration
  • Board Reporting

Timeline

Chief Operating Officer

PSX Digital
12.2022 - Current

Executive Vice President of Sales

Carwiser
03.2020 - 12.2022

Corporate Development Director

Tonkin Corporation
01.2007 - 08.2010

General Manager- Tonkin2U

Tonkin Corporation
01.2007 - 03.2020

Founder and Managing Director

West Race Cars (Westernesse LLC)
01.2003 - 01.2007

Vice President of Sales, Americas

Thirdspace, Ltd.
01.2001 - 01.2003

Director of Business Development, Europe

Enron Broadband Services
01.1998 - 01.2001

President and COO

Big Planet, Inc./Convergent Communications
01.1996 - 01.1998

B.A., Business Administration/Marketing -

University of Oregon

International Business Studies -

Universiteit Nijenrode

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Benjamin Odenborg