BENJAMIN OLSEN
Corona,CA
Summary
A seasoned General Sales Manager with a proven track record in leadership, dedicated to driving company revenue growth through the development and supervision of dynamic sales teams. Focused on identifying and nurturing the true potential within employees while fostering a cohesive team environment that thrives on collaboration and success.
Overview
16
16
years of professional experience
Work History
General Sales Manager
Los Angeles H-D
08.2021 - 07.2024
- Train 2 Assistant sales manager, lead team of 5. coach to 35% closing
- Create professional caring sales team focused on customer service
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Developed high-performing sales team through consistent coaching, training, and motivation techniques.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Analyzed market trends to adjust sales forecasts accordingly, ensuring inventory levels met fluctuating demand patterns.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Source and purchase used motorcycles
- Work with 2 - F&I managers to grow to $2500 per unit sold
- Create marketing plans
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Create and use Google docs to track and keep team accountable
- Key holder
General Sales Manager
CHI-TOWN H-D, PHANTOM H-D, and IRON EAGLE H-D
09.2020 - 08.2021
- Oversee 3 stores to achieve goals and to retain customers.
- Instill 9 step sales process with staff.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Create all pay plans for sales staff, focused on performance.
- Order all incoming new motorcycles, strategically deciding sellable units while still having options.
- Source used motorcycles, and price implement effective pricing to balance profit margins while remaining competitive in marketplace
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
- Work with F&I to implement strategies to exceed $2000 a copy.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Increased sales revenue by implementing strategic marketing campaigns and fostering strong customer relationships.
- Work side by side with owner to stay on all budgets, and ideas
- Create and use Google-docs to track and coach
- Attended industry events and conventions to explain sales opportunities.key holder
Sales Manager
Huntington Beach HD
03.2018 - 08.2020
- Train and coach 4 - ASMs and 16 - Fit Specialist 9 step process and why
- Coach and support 3 - F&I Managers to a minimum of $2500 a copy
- Use Talon to structure all deals for maximum gross profit and also maximize customer retention.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Maintain proper KPI: 2.0:1 greet, 7:1 sits and 22:1 sold
- Use and create proper Google Docs to track all transactional data and be able to coach from it.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Work with inventory manager to achieve proper mix of used motorcycles, at needed price points.
- Work with parts and service to accessorize 10% of new inventory for our customers.
- Interview new team members
- Assisted in leading team to #2 in country for new bike sales.
Assistant Sales Manager
Huntington Beach HD
03.2016 - 03.2018
- Established performance benchmarks for team of 5 Fit-Specialists, setting clear expectations for team members, and regularly reviewing progress against set goals, driving continuous improvement within sales department.
- Negotiated contracts with clients that balanced profitability with excellent customer service standards.
- Generated sales report to help upper management make effective decisions and sales plans. And help in anyway.
- Conducted regular team meetings to review progress, address challenges, and motivate staff towards achieving goals.
- Coach staff about past and present products
- Improved sales team productivity with tailored training programs.
- Answer all questions from fit specialists, and keeping team positive.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Special Finance Manager
Huntington Beach HD
08.2015 - 03.2016
- Build relationships with lenders
- Interviewed customers, evaluated histories and offered options.
- Sell motorcycle protections
- Reviewed financial documents, pay stubs and statements.
- Maintained accurate records of all special finance transactions, ensuring compliance with relevant regulations and dealership policies.
- Take in all monies that are associated with sale
- Assist Sales Manager in closing deals and training/coaching staff.
- Helped sales team complete sales and finalize process.
Assistant Sales Manager
RIVERSIDE HD
02.2014 - 08.2015
- Managed and developed sales teams. 6 - Fit Specialists and 4 - teams
- Negotiated contracts with clients that balanced profitability with excellent customer service standards.
- Make sure sales manager has all tools needed
- Developed strong client relationships for repeat business and increased referrals.
- Conducted regular team meetings to review progress, address challenges, and motivate staff towards achieving goals.
- Trained new hires on product knowledge, enhancing their ability to sell confidently and successfully close deals.
- Cultivated a positive work environment through fostering teamwork, open communication channels among staff members contributing towards higher employee satisfaction and retention rates.
- Help to bring team to #1 in the country for new bike sales.
Floor Manager
GRAND RAPIDS HD
03.2011 - 01.2014
- Managed team of 5 - Fit-Specialists to maintain smooth-running operations.
- Train staff on focusing on 9 - step sales process
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Disclose numbers and negotiate numbers
- Enhanced team performance through regular training, mentoring, and constructive feedback.
- Developed and implemented floor plans and layouts to maximize customer satisfaction and sales.
Motorcycle Fit Specialist
GRAND RAPIDS HD
02.2008 - 03.2011
- Listened to customer needs and desires to identify and recommend optimal products.
- Built strong relationships with clients through attentive service and follow-up communication, resulting in repeat business.
- Create functional floor plan, show monocycles and also emphasize other departments
- Assisted management maintaining updated inventory records, ensuring timely product availability for customers.
- Participated in ongoing professional development opportunities, staying current on industry trends and advancements in fit technology.
- Train and coach fit specialists the sales process, and why we use it.
- Conducted training sessions for new employees to ensure a high level of expertise in fit techniques and our 9 step sales process
Education
Some College (No Degree) - Business
GRAND RAPIDS COMMUNITY COLLEGE
Grand Rapids, MISome College (No Degree) - Business
GRAND VALLEY STATE UNIVERSITY
Allendale, MISkills
- COACHED RSHD TO #1 IN THE COUNTRY
- COACHED HBHD TO #2 IN THE COUNTRY
- COACHED CTHD FROM 80:1 SOLD RATION TO 35:1
- Leadership and team building
- Team Development
- Sales Leadership
- Sales Presentations
- Training and coaching
- Sales process optimization
- Analytical problem solver
- Verbal and written communication
- KPI Tracking
- Decision-Making
- Customer Service
- Harley Davidson - Master sales / management
References
AVAILABLE UPON REQUEST
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementCompany CultureLanguages
English
Native or Bilingual
Timeline
General Sales Manager
Los Angeles H-D
08.2021 - 07.2024
General Sales Manager
CHI-TOWN H-D, PHANTOM H-D, and IRON EAGLE H-D
09.2020 - 08.2021
Sales Manager
Huntington Beach HD
03.2018 - 08.2020
Assistant Sales Manager
Huntington Beach HD
03.2016 - 03.2018
Special Finance Manager
Huntington Beach HD
08.2015 - 03.2016
Assistant Sales Manager
RIVERSIDE HD
02.2014 - 08.2015
Floor Manager
GRAND RAPIDS HD
03.2011 - 01.2014
Motorcycle Fit Specialist
GRAND RAPIDS HD
02.2008 - 03.2011
Some College (No Degree) - Business
GRAND RAPIDS COMMUNITY COLLEGE
Some College (No Degree) - Business
GRAND VALLEY STATE UNIVERSITY
Similar Profiles
Erika MayErika May
Senior Personnel Analyst at City Of Los Angeles - Los Angeles World AirportsSenior Personnel Analyst at City Of Los Angeles - Los Angeles World Airports
Yolanda AlanizYolanda Alaniz
Senior Administrative Clerk at City of Los Angeles - Los Angeles Police DepartmenSenior Administrative Clerk at City of Los Angeles - Los Angeles Police Departmen
Brianna WilliamsBrianna Williams
Community Clean Up Volunteer at Los Angeles Office Of Community Beautification/keep Los Angeles BeautifulCommunity Clean Up Volunteer at Los Angeles Office Of Community Beautification/keep Los Angeles Beautiful
Idalis VarelaIdalis Varela
Crew Member at McdonaldsCrew Member at Mcdonalds
Kristine CartyKristine Carty
Analyst, Physician Relations at DaVita Kidney careAnalyst, Physician Relations at DaVita Kidney care