Benjamin Roehlke
Copywriter
Rochester,NY
Summary
Overview
6
6
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Senior Copywriter & Ecommerce Supervisor
Neon Wave LLC
10.2020 - 09.2024
- Developed innovative and captivating copy concepts, ensuring consistent brand messaging across all marketing channels.
- Collaborated with the design team to integrate copy and visuals, maintaining a cohesive brand identity.
- Collaborated with cross-functional teams to develop cohesive and effective marketing campaigns.
- Oversaw ecommerce operations, including product listings, digital storefronts, and user experience, to maximize sales and customer satisfaction.
- Implemented and managing SEO strategies for product descriptions and ecommerce content to drive organic traffic and improve visibility.
- Collaborated with the ecommerce and marketing teams to develop and execute promotional strategies, seasonal campaigns, and product launches.
- Analyzed ecommerce metrics and KPIs, identifying trends, and recommending actionable solutions to enhance platform performance and revenue.
- Streamlined ecommerce workflows and processes to improve efficiency and operational success.
Freelance Copyrighter
Various Employers
01.2019 - 05.2020
- Conducted research to gain a deep understanding of the client's industry, brand, and competition.
- Created original and compelling copy that aligns with the client's brand guidelines and marketing objectives.
- Ensured consistency in messaging, tone, and style across all copy deliverables.
- Adapted writing style and tone to suit different brands and target audiences.
- incorporation of SEO best practices and keywords to optimize copy for search engines (if required).
- Communicated effectively with clients and project stakeholders to address feedback and make necessary revisions.
Education
Regent's University London
08.2016 - 12.2017
Susquehanna University
08.2014 - 05.2018
Skills
Public Speaking
Writing
Google Adwords
Google Data Studio
Social Networking/Ads Manager
Google Analytics
Microsoft Office
Adobe Lightroom
Adobe Illustrator
Certification
Google Adwords Search Certified
Timeline
Senior Copywriter & Ecommerce Supervisor
Neon Wave LLC
10.2020 - 09.2024
Freelance Copyrighter
Various Employers
01.2019 - 05.2020
Google Adwords Search Certified
01-2018
Google Analytics
01-2018
Regent's University London
08.2016 - 12.2017
Susquehanna University
08.2014 - 05.2018