Benjamin T. Sheppard
Malvern,AR
Summary
Pursuing a marketing leadership role to continue a history of driving brand awareness and customer engagement through innovative campaigns. Over 20 years of experience in marketing throughout Arkansas, helping to grow market share, increase brand awareness, and contribute to business growth.
Results-driven marketing leader with over 20 years of experience in healthcare marketing throughout Arkansas. Proven expertise in strategic planning, social media, and website design to enhance clinic operations and drivem easurable growth. Adept at fostering collaboration among physicians to achieve business objectives.
Overview
23
23
years of professional experience
Work History
Marketing and Clinic Manager
My Medical Card Compassionate Care Clinic
Hot Springs, AR
01.2022 - Current
- Through strategic marketing, grew the medical clinic to over 12,000 patients contributing to increased return on investment.
- Created marketing plans that included social media, business to business and strategic referral sources.
- Managed clinic by working with physicians and clinic owners on staffing, scheduling, financial goals and strategic planning.
- Managed daily clinic operations and staff scheduling efficiently.
Marketing Strategist
CHI St. Vincent
01.2014 - 01.2017
- Develop strategic marketing plans and direction for four hospitals across the state of Arkansas and over 200 employed physicians.
- Work with advertising agency on aligning strategic goals with local campaigns so there is a unified marketing approach.
- Work with hospital administrators, medical group administration and service line leaders to help meet strategic goals.
- Create and implement digital marketing strategy to show measurable results for key service lines.
Regional Marketing Manager
Mercy Health
01.2009 - 01.2014
- Oversaw and implemented marketing plans for 309 bed hospital and 22 physician clinics with over 100 employed physicians.
- Managed staff and provided strategic direction and campaigns that help to show a significant return on investment in key service lines.
- Worked on a unified health system marketing team to help grow and maintain a unified on-line presence.
Marketing Specialist
CHI St. Vincent Hot Springs (Formally St. Joseph's Mercy)
01.2003 - 01.2009
- Worked with service-line leaders on strategic goals.
- Coordinated marketing strategy with advertising agencies.
Education
MBA - Leadership & Ethics
John Brown University
Siloam Springs, ArkansasBachelors Degree - Organizational Management
John Brown University
Siloam Springs, ArkansasAssociates Degree - Graphic Design
National Park Community College
Hot Springs, ArkansasSkills
- Strategic marketing
- Social media marketing
- Website design
- Graphic design
- Content resource management
- Brand development
- Team leadership
- Project management
Professional References
- Randy Hill, MD • Family Practice Physician • 501.520.7213
- Jenny Ford • PI/QM CHI St. Vincent • 501.282.7156
Timeline
Marketing and Clinic Manager
My Medical Card Compassionate Care Clinic
01.2022 - Current
Marketing Strategist
CHI St. Vincent
01.2014 - 01.2017
Regional Marketing Manager
Mercy Health
01.2009 - 01.2014
Marketing Specialist
CHI St. Vincent Hot Springs (Formally St. Joseph's Mercy)
01.2003 - 01.2009
MBA - Leadership & Ethics
John Brown University
Bachelors Degree - Organizational Management
John Brown University
Associates Degree - Graphic Design
National Park Community College