Summary
Overview
Work History
Education
Skills
Timeline
Generic

Benjamin Lyon

Stamford

Summary

Founder and entrepreneur, establishing an award-winning artisan distillery and consulting business. Adept at combining industry insight with an actionable approach to leveraging resources, creativity, and market realities into business success.

Overview

13
13
years of professional experience

Work History

Marketing and Service Operations

North Sails
Bridgeport
01.2024 - Current
  • Led copy and editorial execution for North Sails x Safe Harbor Marinas multi-channel campaigns—email, landing/service pages, social, on-site materials, and post-event comms—contributing to a 102% YoY revenue increase.
  • Maintained brand voice consistency; created briefs and copy templates, managed the content calendar, and coordinated timely reviews with Creative, Ops, and leadership.
  • Delivered weekly performance insights; recommended copy tests and data-driven optimizations to improve engagement and conversion.

Principal

Lyon Spirited Consulting
Annapolis
05.2015 - Current
  • Led the founding of new distilleries and brands from Grand Cayman to Vermont.
  • Provided coaching and analysis for current and prospective spirits industry businesses.
  • Implemented scalable strategies to improve operational efficiency.
  • Developed product marketing, formulation, and production plans for effective launches.
  • Created guidelines for maximizing media, customer, and industry reach.

Founder & Owner

Lyon Distilling Company, LLC
St. Michaels
06.2012 - Current
  • Developed unique production practices and formulations into an award-winning product line.
  • Implemented PR strategies resulting in local and national appearances ranging from the Travel Channel’s ‘Booze Traveler’, Garden & Gun and Playboy magazines, as well as becoming USA TODAY’s perennially #1 ranked Craft Rum distillery.
  • Revived the history of Maryland Rye Whiskey by distilling the first in-state rye in over 40 years.
  • Engaged in state and national legislative efforts leading to improved industry regulations from national excise tax reduction to increased sales opportunities for in-state distillers.
  • Led talks, podcasts, and lecture panels with various organizations such as Tales Of The Cocktail, The American Distilling Institute, The Baltimore Science Museum, and The Annapolis Maritime Museum.
  • Created custom and single-barrel whiskies and rum for clients such as Spike Gjerde of Woodbury Kitchen, Merrill Lynch, The Vampires Navy Fighter Test Squadron, and Barton & Gray Mariners Club.
  • Established strategies leading to 10 years of consistent growth, and over 14 employees.

Education

Bachelor Of Arts - Political Science

UNION COLLEGE
Schenectady, NY
01.2005

Skills

  • Team leadership and coaching
  • Public relations and marketing
  • Copywriting
  • Production management
  • Distilling and beverage formulation
  • Regulatory and legislative analysis

Timeline

Marketing and Service Operations

North Sails
01.2024 - Current

Principal

Lyon Spirited Consulting
05.2015 - Current

Founder & Owner

Lyon Distilling Company, LLC
06.2012 - Current

Bachelor Of Arts - Political Science

UNION COLLEGE

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