Benjanae Morgan
Decatur,GA
Summary
Experienced paid media specialist with experience in business communications and a passion for technology. Exceptional project management skills, strong writing and communication abilities, and a proven ability to build, launch, and run successful programs. Demonstrated ability to put the customer first and use creativity and storytelling skills to develop and execute projects with detailed workback plans/timelines.
Overview
4
4
years of professional experience
Work History
Paid Media Specialist- Contractor
Home Depot
06.2022 - 03.2023
- Contributed to team projects, including creating project plans, timelines, milestones, financial management, performance metrics, and/or resource needs for programs.
- Managed platinum suppliers $3.5M annual budget and effectively achieved marketing goals while staying within budget.
- Helped define and execute on landing and communication plan for programs, and used existing communications channels to evangelize programs to stakeholders, partners, and customers to gain buy-in.
- Collaborated with cross-functional teams to identify and mitigate potential risks to program delivery.
Fulfillment Center, Operation Manager
Amazon
05.2021 - 05.2022
- Managed over 200 associates to fulfill daily, quarterly, and annual data metrics.
- Efficient management by making critical adjustments and analyzing KPI data metrics to further customer obsession and deliver results.
- Provided leadership coaching and developed individual skill sets to further the company's mission of being Earth's most customer-centric company and promote within.
- Southeast Region coordinator for CPEX sustainability project, utilizing data metrics to create a profit increase while using environmentally safe packaging.
- Implemented a new project management system, streamlining program delivery and resulting in $1.8M within 1 year of project launch. Reduced packaging waste by 14.3% in project efficiency.
Marketing and Social Media Coordinator
Mia Aesthetics
01.2021 - 05.2021
- Conducted cost-benefit analyses to examine the performance of programs, and collected and evaluated success criteria and performance metrics.
- Managed the planning and execution of several successful events, resulting in increased brand awareness to lift ROI by 34% and increase website traffic by 55% in leads generated.
- Strong analytical skills utilizing sale technologies, media platforms, marketing automotive, CRMs, and SEO platforms.
- Developed and delivered a comprehensive training program for new patient success reps, leading to a 67% in first contact resolution rates and a 93% in customer satisfaction scores.
Digital Marketing Director
The G.O.A.T Firm, Creative Marketing Agency
01.2019 - 12.2019
- Collaborated with a broad group of stakeholders to define, build, execute, maintain, and monitor scalable communications-related programs and projects aligned with the company's communication strategy. Orchestrated these projects across groups and audiences.
- Created and maintained detailed program documentation, including project plans, schedules, budgets, and status reports.
- Led the development and launch of a new client loyalty program, resulting in a 25% in customer retention and a $750k-1.5M in revenue over 6-8 month period.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
Education
Bachelor of Arts - Mass Media Arts
Clark Atlanta University
Atlanta, GA2019
Skills
- Salesforce
- Jira
- Marketo
- Facebook Ads
- Google Ads
- Mailchimp
- Zendesk
- Hubspot
- Microsoft 365
- Google Analytics
Skills
Data Insight and Analytics | Financial Management | Lean/Agile Methodology | Stakeholder Relationships | Time Management | Process Improvement | Accounting Standards | Technical Implementation | Production Scheduling | Resource Management
Timeline
Paid Media Specialist- Contractor
Home Depot
06.2022 - 03.2023
Fulfillment Center, Operation Manager
Amazon
05.2021 - 05.2022
Marketing and Social Media Coordinator
Mia Aesthetics
01.2021 - 05.2021
Digital Marketing Director
The G.O.A.T Firm, Creative Marketing Agency
01.2019 - 12.2019
Bachelor of Arts - Mass Media Arts
Clark Atlanta University
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