Bennett Bedford
Arlington,VA
Summary
Experienced in overseeing a wide variety of digital marketing verticals for growing and established organizations. Accomplished in improving lead prospecting, customer acquisition, client communications and brand awareness. Offers top skills in planning and project management.
Overview
10
10
years of professional experience
Work History
Digital Marketing Manager
National Association of Realtors
06.2022 - Current
- Manage the full suite of digital advertising for the largest trade association in the world. Including Meta, LinkedIn, SEM, YouTube, Pinterest, Quora, and X.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement for yearly events.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness for more than 20 programs.
- Improved every digital key performance indicator over my time at NAR including cutting avg. CPC by 63%, doubling avg. CTR, and improving event registration and program lead volume across the board.
Account Manager
KLIK Media
02.2020 - 05.2022
- Manage client relationships and paid media strategy for multiple clients across various verticals including FinTech, EdTech, Energy, Non-Profit, and e-Commerce.
- Project management of internal and external projects across multiple teams using various project management tools (JIRA, Google Suite, Asana, etc.). Includes creative and paid media strategy, upselling, and client retention.
- Manage team responsible for paid media spend of $500k+ per month across my client portfolio. Including vast experience with Facebook/Instagram, LinkedIn, Google SEM, Google Display, YouTube, Twitter, and TikTok ad platforms.
- Responsible for all client facing deliverables and communication. Including weekly meetings, weekly, monthly, and quarterly reporting decks and presentations, client dashboards, and ad hoc projects.
- Helped to scale KLIK revenue 500% since joining - KLIK was the 3rd largest growing ad agency in 2021.
Marketing Manager
Kaizo Health
07.2019 - 02.2020
- Manage Kaizo Health’s digital marketing strategy across Meta, SEO, SEM, and email marketing campaigns.
- Manage suite of company APIs across multiple platforms (Zapier, Sendgrid, Mailchimp, Clickfunnels, etc.).
- Create and manage sales and conversion funnels.
Digital Content Manager
QL Gaming Group
09.2016 - 07.2019
- Created daily articles and digital content for daily fantasy sports and sports betting, with more than 600 published articles.
- Crafted editorial voice for all written digital content and created video content for promotional purposes.
- Managed QLGG marketing and promotional materials, including strategic sponsorships, ad placement, and affiliate landing pages.
Program Associate
Charles Kock Institute
08.2015 - 09.2017
- Managed non-partisan coalitions and relationships with stakeholders.
Education
Bachelor of Arts - International Affairs
Florida State University
Tallahassee, FL05.2015
Skills
- Client Relationship and Communication
- Expert in various paid media platforms (Meta, LinkedIn, Google SEM, Google Display, YouTube, X, Quora, Pinterest, and TikTok)
- Project Management and Tools (Jira, Asana, Google Suite)
- Data Visualization Tools (Tableau, Excel, Google Suite, Adobe)
- Data Analytics and Analysis
- Copywriting
Timeline
Digital Marketing Manager
National Association of Realtors
06.2022 - Current
Account Manager
KLIK Media
02.2020 - 05.2022
Marketing Manager
Kaizo Health
07.2019 - 02.2020
Digital Content Manager
QL Gaming Group
09.2016 - 07.2019
Program Associate
Charles Kock Institute
08.2015 - 09.2017
Bachelor of Arts - International Affairs
Florida State University
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