Bennett Rieke
Auburn,IN
Summary
Strategic Regional Director at GreenMark Equipment with a proven track record. Expertise in CRM, operational leadership, and market expansion strategies, driving profitability across multiple John Deere dealerships. Recognized for exceptional coaching and competitor analysis skills that enhance market share and customer satisfaction. Committed to fostering team performance and achieving organizational goals through effective strategic planning and communication.
Overview
9
9
years of professional experience
Work History
Ag Sales Manager
GreenMark Equipment
11.2024 - Current
- Manage eleven large ag equipment salesmen located in five different store locations in Central Michigan.
- Lead sales planning, development, and account management to grow existing accounts and establish new accounts.
- Execute strategic sales plans to expand the customer base and revenue.
- Train, coach, and mentor sales personnel to ensure success in their roles.
- Analyze data to identify trends in customer behavior, and develop plans accordingly.
- Assist senior management in developing long-term strategic goals for the company's growth.
- Develop sales plans, goals, strategies, and objectives to achieve team goals and revenue objectives.
Regional Director
GreenMark Equipment
10.2022 - 11.2024
- Spearheaded the implementation of dynamic business strategies, achieving target profit margins, sales budgets, and market share objectives.
- Directed and managed the financial operations for nine John Deere dealership stores, ensuring alignment with company objectives and driving profitability.
- Developed, implemented, and monitored budgets for each location, achieving fiscal accountability and meeting financial goals.
- Analyzed financial reports and key performance indicators (KPIs) to identify trends, optimize expenses, and implement strategies that improved revenue growth and cost efficiency.
- Collaborated with store managers to set financial goals, streamline operations, and enhance customer satisfaction while meeting regional objectives.
- Championed the maintenance, security, and presentation of facilities, reinforcing the professional image of the region.
General Manager
GreenMark Equipment
03.2021 - 10.2022
- Combined entrepreneurial drive with business management skills to increase sales, market share, and net profit.
- In my first year, we increased our sales by 110%, and our net profits were 8X the previous year.
- Communicated a clear, strategic sales vision, focusing on training and coaching our sales team members in both B2C and B2B applications.
- Amplified efficiency through meticulous CRM utilization, propelling sales goals, customer interactions, and prospect tracking to unprecedented heights.
- Governed the relationship between the Sales, Parts, and Service departments.
- Analyzed overall store performance, set goals, and drove business objectives to excel.
Tillage Specialist
John Deere
10.2018 - 03.2021
- Executed division wide and dealer specific tillage sales training programs
- Assisted in dealer demo activities to promote and showcase John Deere Tillage products
- Delivered agronomic tests to create measurable customer data to assist in sales value stories
- Executed competitive benchmarking to qual and quant market research
- Setup geography specific sales initiatives to target certain areas and customers with John Deere Products
Technical Support Specialist
John Deere
08.2017 - 09.2018
- Provided technical support for dealers and territory managers for the Harvester and Seeding portfolio
- Delivered field training for customers and dealer personnel
- Provided technical support on the John Deere Harvest Support team
- Assisted in corrective action reporting by identifying current product issues as early as possible
Marketing Representative Development Program
John Deere
06.2016 - 08.2017
- Product Support Rep (John Deere ISG)
- Assisted with the Connected Support Strategy projects improving the after-sale customer experience
- Instructed operation center partner company employees on John Deere Operations Center functionality and utilization
- Sales Training (Large Ag Integrated Solutions & John Deere Training Camp)
- Assisted in creation of the Protect and Nurture and Utility Vehicle sales stations
- Instructed dealer sales personnel on product sales features and value stories to assist in selling John Deere products
- Product Support Planning (Combines)
- Created a data analyzing tool to report monthly John Deere and Dealer Experience data automatically
- Assisted the execution of the S700 EDPR (Early Detection Problem Resolution) and LPB (Limited production build) activities supporting 65 LPB machines and 14 EDPR machines across the U.S and Canada
- Trained customers and dealer salesman on the new features and value stories on the S700 Combines
Education
Master of Science - Agriculture Economics
Purdue University
West Lafayette, IN11-2024
MBA -
Indiana University
Bloomington, IN10-2024
Bachelor of Science - Agricultural Systems Management
PURDUE UNIVERSITY
WEST LAFAYETTE, IN05.2016
Skills
- Dynamic Customer Relationship Management
- Profit and revenue-generating strategies
- Inspirational Coaching
- CRM expertise
- Strategic planning
- Collaborative leadership
- Talent acquisition
- Staff training and development
- Business forecasting
- Competitor analysis
- KPI analysis
- Sales leadership
Timeline
Ag Sales Manager
GreenMark Equipment
11.2024 - Current
Regional Director
GreenMark Equipment
10.2022 - 11.2024
General Manager
GreenMark Equipment
03.2021 - 10.2022
Tillage Specialist
John Deere
10.2018 - 03.2021
Technical Support Specialist
John Deere
08.2017 - 09.2018
Marketing Representative Development Program
John Deere
06.2016 - 08.2017
Master of Science - Agriculture Economics
Purdue University
MBA -
Indiana University
Bachelor of Science - Agricultural Systems Management
PURDUE UNIVERSITY
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