Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Benny Valenzuela

Fountain Valley,CA

Summary

Dedicated 27 year professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

20
20
years of professional experience

Work History

Senior General Manager and District Sales Captain

UFC Gym
01.2015 - Current
  • Planned and assigned workload by delegating tasks and directing team members.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Mitigated business risks by working closely with staff members and assessing performance.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Assisted in recruiting, hiring and training of team members.
  • Trained new employees on proper protocols and customer service standards.
  • Supervised employees for exceptional store operations, customer retention and positive brand experiences.
  • Maintained quality through training and coaching during daily activities.
  • Built and motivated stellar teams using sound judgment and decision-making, resulting in minimal turnover and superior performance.
  • Identified and recommended areas for improvement in processes with targeted solutions.
  • Communicated with key account contacts, responded to complex customer needs and consulted partners to boost sales among valued customers.
  • Controlled and enforced standard operating procedures, security and compliance with laws and system management.
  • Collaborated with management to reduce waste and expenses, while optimizing profitability responsibly.
  • Promoted business strategy by implementing improvements based on guest feedback.
  • Interacted well with customers to build connections and nurture relationships.

District Manager

24 Hour Fitness
02.2007 - 01.2015
  • Supervised 13 locations to enforce high-quality standards of operation.
  • Drove sales by developing multi-million dollar contract sales.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Delivered recommendations to long-term accounts to promote brand awareness to key audience.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Facilitated business by implementing practical networking techniques.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Organized promotional events and interacted with community to increase sales volume.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Implemented systems and procedures to increase sales.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Worked collaboratively with loss prevention to decrease shrink and boost loss awareness.
  • Introduced cost-saving initiatives to reduce losses and increase profit margin.
  • Held meetings with director to identify techniques to overcome sales obstacles.
  • Exceeded sales targets with well-developed sales strategy and empowering team coaching.
  • Met deadlines by proactively managing individual and team tasks and streamlining processes.
  • Built positive and productive relationships with store and field leadership.
  • Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
  • Modeled best practices for sales and customer service.
  • Coordinated with other district managers to actualize performance improvement strategies.

VP Sales and Fitness

LA FITNESS
01.2004 - 01.2007
  • Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
  • Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
  • Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
  • Fostered performance development of staff through ongoing coaching and mentoring on best practices.
  • Created additional revenue streams by introducing new product lines, boosting revenue 6% YOY.
  • Boosted profitability 5-7% YOY by developing 5-person leadership team, communicating expectations and leveraging company's resources.
  • Created and implemented successful sales campaigns to drive leads and increase sales.
  • Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Implemented systems and procedures to increase sales.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Facilitated business by implementing practical networking techniques.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

Education

Bachelor of Science - Business Administration And Management

University of San Diego
San Diego
1997

Skills

  • Profitability Optimization
  • Personnel Management
  • Staff Training
  • Operations Oversight
  • Budget Administration
  • Sales Development
  • Lead Generation
  • Employee Development
  • Performance Improvement
  • Financial Oversight

Accomplishments

General Manager of the Year award in 2021 and Top 3 General Manager of the year in 2022!

Timeline

Senior General Manager and District Sales Captain

UFC Gym
01.2015 - Current

District Manager

24 Hour Fitness
02.2007 - 01.2015

VP Sales and Fitness

LA FITNESS
01.2004 - 01.2007

Bachelor of Science - Business Administration And Management

University of San Diego

Similar Profiles

CREATE PROFILE
Benny Valenzuela