Hi, I’m
Berenice Barber
Summerland Key,FL
The price of anything is the amount of life you exchange for it.
Henry David Thoreau
Summary
Skilled in developing marketing initiatives and sales strategies to drive revenue. Researches, identifies and targets new business opportunities, securing long-term contracts with companies and individual clients. Works with catering team to optimize offerings and deliverables. Customer-oriented, strategic-thinking sales management professional successful in cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations and expanding territory.
Overview
18
years of professional experience
Work History
The Perry Hotel Key WestKey West, FL
Sales Manager
03.2022 - 05.2023
Job overview
- Proposed and sold customized, innovative set-ups, menus and functions for diverse groups in coordination with head of catering and chef on pricing specialty menus.
- Established details of sold catering events with clients and followed up personally, resulting in satisfied clients.
- Secured unprecedented levels of new business and maintained repeat customers for catering service provider via sales calls, networking, advertising and social media.
- Maximized profit through contract negotiation with vendors and venues.
- Created and implemented targeted marketing campaigns to increase sales.
- Inspected banquet room and checked with catering team before functions to verify correct room set-up, schedule of events, staffing and audio-visual configuration.
- Analyzed business and sales targets using critical problem-solving skills.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Maintained professional network of potential clients and business opportunities.
Historic Tours of AmericaKey West, FL
Director of Account Services
08.2018 - 11.2021
Job overview
- Recruited, hired and trained new vendors to optimize profitability.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Established and enforced sales goals to boost team success.
- Developed and implemented strategic sales and branding strategies to drive product growth.
- Created, implemented and reported performance of sales campaigns to enhance brand awareness and drive profits.
- Represented company at conferences, trade shows and customer locations, answering questions about corporate products and services.
- Communicated with sales department and account executives to update account information.
Key West ConciergeKey West, FL
Concierge
12.2015 - 11.2021
Job overview
- Acknowledged and greeted guests entering or leaving building, promoting pleasant environment.
- Directed incoming calls and messages to appropriate staff or residents.
- Maintained guest privacy and building reputation by keeping information confidential.
- Answered guest questions regarding local area, facilities and amenities.
- Arranged special accommodations for guests to enhance visitor experiences.
- Retained knowledge of local events to offer recommendations and personal services.
- Delivered exceptional service to every customer through active engagement, effective listening and well-developed interpersonal skills.
- Answered multi-line telephone with polite tone of voice to provide general information and answer inquiries.
- Built and maintained productive relationships with employees.
- Transmitted information or documents to customers through email, mailings or facsimile machine.
- Arranged for tours and expeditions, setting accommodations, transportation, equipment and medical personnel availability.
- Offered guests details regarding hotel's amenities, local arts and culture, nightlife, dining options, attractions and museums.
- Gave clear directions to local museums, restaurants and places of interest to patrons.
Alan S. Maltz Gallery Key West , FL
Sales & Marketing Coordinator
05.2014 - 07.2015
Job overview
- Helped customers find specific products, answered questions and offered product advice.
- Worked with fellow sales team members to achieve group targets.
- Developed trusting relationships with customers by making personal connections.
- Built and maintained relationships with peers and upper management to drive team success.
- Sold various products by explaining unique features and educating customers on proper application or usage.
- Adhered to company initiatives and achieved established goals.
- Increased purchase amounts by cross-selling with similar products.
- Obtained signatures for financial documents and internal and external invoices.
Congress JewelersKey West, FL
Jewelry Salesperson
09.2005 - 11.2009
Job overview
- Provided excellent service to customers through active engagement, direct eye contact and listening skills.
- Restocked merchandise from inventory during downtime when items upfront became low.
- Arranged merchandise for display to highlight new styles, attract customers and enhance sales.
- Managed and processed customer payments made by credit and debit cards as well as cash and provided correct change if applicable.
- Followed store opening and closing procedures as per company guidelines.
- Engaged positively with each customer, providing professional and polite support for sales and service needs.
- Kept calm and applied strong problem-solving and interpersonal skills to resolve conflicts.
- Asked open-ended questions to ascertain what type of item customer desired, price range limits and recipient of item.
- Used bilingual skills to assist other sales associates in closing sales with spanish-speaking customers.
- Honed conflict resolution skills as result of diffusing tense situations with unhappy customers.
Education
Key West High SchoolKey West, FL
High School Diploma
06.2002
College of The Florida Key West, FL
Some College (No Degree)
Skills
- Salesforce Software
- Problem Solving
- Operating Procedures and Policies
- Customer Complaint Resolution
- Time Management
- Customer Service
- Networking Events
- Detail-Oriented
- Corporate Event Knowledge
- Contract Negotiation
- Lead Generation
- Territory Management
- Operations Management
- Sales presentations
Accomplishments
- Consistently maintained high customer satisfaction ratings.
- Promoted from Concierge to Sales Manager.
- Created highly effective new program that significantly impacted efficiency and improved operations.
- Led team to achieve, Sales Goals earning recognition from upper management and financial reward.
- Recognized as Employee of the Quarter for outstanding performance and team contributions.
Languages
Spanish
Native/ Bilingual
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sales Manager
The Perry Hotel Key West
03.2022 - 05.2023
Director of Account Services
Historic Tours of America
08.2018 - 11.2021
Concierge
Key West Concierge
12.2015 - 11.2021
Sales & Marketing Coordinator
Alan S. Maltz Gallery
05.2014 - 07.2015
Jewelry Salesperson
Congress Jewelers
09.2005 - 11.2009
Key West High School
High School Diploma
College of The Florida
Some College (No Degree)
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