Berenice Lucero
Chula Vista,CA
Summary
Experienced with identifying market opportunities and driving business growth. Utilizes strategic planning and relationship-building to enhance client engagement. Track record of leveraging negotiation skills to secure beneficial partnerships.
Overview
17
17
years of professional experience
Work History
Manager, Business Development
Rady Children’s Hospital-San Diego
04.2013 - Current
- Under the general direction of the Vice President, Strategic & Organizational Planning, responsible for planning, developing, and implementing lead marketing and business development efforts on behalf of the hospital, its physicians, and services
- Responsible for managing projects as requested in support of Rady Children’s goals and annual operating plans
- Applies project methodology, establishes conditions of success and supports leaders and team members throughout projects to ensure successful outcomes
- Development and recommendation of strategic, tactical marketing plans and business development for the Rady Children’s Executive Team
- Assist with developing goals and objectives; execute related tactics in support of Rady Children’s long-range strategic and annual operating plans
- Engage with leaders and the integrated delivery system (IDS) medical/administrative leadership to support new business and regional development
- Work collaboratively with other departments in the development of children services provided by the Center for Healthier Communities
- Responsible for managing the Business Development annual budget to ensure that the allocation of resources between teams and units are efficient and implement solutions to enhance organizational effectiveness
- Develop marketing and business development tactics and programs such as advertising, promotions, web messaging, social media outreach, coordination of events/meetings/CME's, collateral materials, newsletters, and community outreach programs/activities
- Maintain, build and grow internal and external relationships based on organizational goals, objectives and strategic decisions
- Work collaboratively with a variety of internal and external customers which includes physicians and staff to expand our programs and services
- Oversee and direct the activities of the Business Development department including our Customer Service team which include, personnel, financial and administrative duties
- Support corporate brand identity initiatives and policies and shepherd the appropriate usages and applications of internal and external visual indicators
- Responsible for managing business development contracts
- This includes reviewing contract language and terms, conducting analysis of financial impact, negotiating contracts and ensuring contracts successfully go through the contract management approval system
- Track expiration dates of contracts to ensure contracts are renewed or terminated in a timely manner
Program Manager/Wish Manager
Make-A-Wish Foundation of San Diego
03.2008 - 04.2013
- As Program Manager, responsible for the daily management and implementation of the wish planning process within established policies and procedures
- Under direct supervision of the Director of Programs, responsibilities and accomplishments include:
- Develop strategic community partnerships in the local region, for the wish granting program
- Provide project management support and support strategic plans with the board of executives, committees, and workgroups
- Create and maintain budgets; monitor the progress of all wishes for fiscal responsibility, adherence to policy and timely completion
- Maintain proper documentation, financial summaries, and follow-up
- Successfully maintained average cost of wishes for FY12 budget
- Liaison for Make-A-Wish service matters between hospital departments, physicians, volunteers, and families
- Work closely with the Development Department in coordinating special events and media
- Planning of approximately 60% of chapter’s wish load
- Increased overall chapter growth by 20%
- Supervise and support wish granters and volunteers involved in the wish program and participate in all volunteer trainings
- Implemented a strategic volunteer retention program
- Write, edit, and coordinate publication of a wide range of marketing, advertising, and public information materials such as newsletters, press releases and fact sheets
- Coordinate and research all aspects of each wish, including travel, accommodations, services, medical equipment, outside vendors, itineraries, communication with other chapters, etc
- Serve as chapter spokesperson in Hispanic market, including media appearances
- Increased chapter’s visibility in Hispanic media through television appearances and outreach
- Serve as point of contact for Spanish-speaking wish families (approximately 65% of all our chapters wish kids are Hispanic and many families do not speak English)
- Improved chapter’s response time to and communication with Spanish-speaking families
Education
Master’s - Public Health, Specialization in Health Administration
National University
San Diego, CABachelor of Science Degree - Marketing
University of Phoenix
San Diego, CASkills
- Bilingual: Professional fluency in English and Spanish
- Proficient in Microsoft Office
- Skilled in Social Media Management
- Skilled in Online Research
- Competitive analysis
- Team collaboration
- Verbal and written communication
Timeline
Manager, Business Development
Rady Children’s Hospital-San Diego
04.2013 - Current
Program Manager/Wish Manager
Make-A-Wish Foundation of San Diego
03.2008 - 04.2013
Bachelor of Science Degree - Marketing
University of Phoenix
Master’s - Public Health, Specialization in Health Administration
National University
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