Berith Jacobsen

The First Tee, established by the PGA, LPGA, Champions Tour, Shell Corporation, and The Masters, is a youth development non-profit organization, created to grow the sport of golf with ages 7-17 throughout the world. To date, The First Tee has taught 4.7 million kids in developing their golf and life skills.

Ideated "The Golf Ball," a black tie fundraiser, to provide the seed money for the Denver Chapter of this international organization, based in St. Augustine, FL.

Recruited a Committee of 35 volunteers to handle all aspects of this event, held on April 1, 2000, at the Daniel L. Ritchie Wellness Center at the University of Denver.

Raised $53,000 via ticket sales, donations, silent and live auctions.

Attended public speaking engagements at high schools, gave speeches to golfers, ages 7-17 in the Program.

Invited to become the first (female) interim inaugural President of a 21-Member Board.

Designed (4) Sub-Committees to divide up responsibilities, i.e. G.O.L.F.: General, Operational, Life Skills, Financial.

Today, the Denver Chapter has expanded from (1) Chapter to (10) throughout Colorado counties, now known as First Tee-Colorado Rocky Mountains, and serves over 10,000 kids, which ranks it the 3rd largest Chapter throughout the U.S. of 160 Chapters.

The recently retired CEO of The First Tee is Joe Louis Barrow, is the pro boxer's son, known as 'Joe Louis or the Brown Bomber in the 1930's,' and Joe is a graduate of the University of Denver.

Developed this marketing, branding, communications, and product development consultancy.

Target audience: Non-profits, corporations, small business-specifically women-owned businesses.

Performed a deep dive audit of companies' strengths and weaknesses in the above (4) areas.

Recommended marketing strategies, a rebranding, a new social media mix, a re-do of company website, and new products or services to spike growth goals.

• T.E.A.M. 2000: Tournament Event Accessories & More was a custom sports luggage mfrg. and promotional products company, targeting the golf, college, corporate, and pro sports team markets.
• Maximized branding initiatives by strengthening program outreach and increasing communication of marketing and public relations objectives.
• Recruited and hired experienced vendors/contractors to complete projects on-time and within budget constraints.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Created printed marketing materials and online communications, designed to drive successful campaigns.
• Increased sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
• Continually maintained and improved company's reputation and positive image in markets served.
• Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.

The Executive Women's Golf Association,, a 501(c)3, was launched in Palm Beach Gardens, FL, in 1991, to provide a supportive environment for career-oriented female golfers, and to utilize this skill set as a business tool to network, entertain clients on the golf course and '19th hole,' to climb the corporate ladder, and to establish long-term business relationships and friendships.

Created the brand blueprint, marketing strategies and materials, oral and written communications standards, advertising & free publicity, PR and a fun, fast-growth culture for this all-volunteer 501(c)3 non-profit.

Promoted from Founder to Regional/Sectional Director, responsible for expanding other Chapters, from the Southwest, i.e. Phase I: Denver, Ft. Collins, Colorado Springs, Salt Lake City, Albuquerque, Phoenix, Tucson, Las Vegas. Phase II: Southern California, Hawaii.

Invited to join the National Board of Directors, PGA National, Palm Beach Gardens, FL, to serve as a 'voice' for growth with my marketing, communications, product development, branding background, and to spearhead Sponsorship Development. Barbara Nicklaus, Jack Nicklaus' wife, was another Board Member.

Grew the Denver Chapter from a startup membership of 90 Members to almost 300 Members in 3 years. And, as a National Board Member, was instrumental in growing U.S. & International Membership to over 20,000 Members, from 1993 to 2008 and beyond.

Played in all Chapter Championships from 1993 to 2008, winning (2) Club Championships, and proceeding onto (2) National Championships, i.e. in Nashville, TN, and Portland, OR.

Golf Hdcp.: 1st GHIN: 19.1; Lowest: 8.5 in 2004; Current: 15.7. Played business golf to cultivate business relationships and close deals.

Created and organized multiple golf tournaments and volunteers as fundraisers for our Denver Chapter.

EWGA merged with the LPGA in March, 2018, and was rebranded as the LPGA Amateur Women's Golf Association.

Attended 30th Reunion of the 1991 Founding of EWGA, Nashville, TN, Oct., 2021, and won National Golf Tournament, a foursome from Denver, Houston, Raleigh, and Baltimore Chapter Founders.

Ideated and designed the very 1st laptop computer case and briefcase combined called a Berithcase (rhymes with briefcase.)

This invention created the laptop, notebook, and notepad carrying case industry that exists today.

Sourced manufacturing in Colorado, Asia, Mexico, and Canada.

Negotiated OEM contracts with the top 10+ computer mfrs., i.e. from Apple, Compaq, Darius (Canada), Dell, Epson, Fujitsu, Gateway, HP, IBM, Kensington, Lexmark, Mitsubishi, NEC, Phillips, Wyse Technologies, Zeos

• Berith Activewear was an imprinted sportswear company, creating graphics and selling to the corporate, college, bar/restaurant markets.
• Defined company roles and responsibilities to establish and enhance processes.
• Identified business development corridors and customer procurement.
• Spearheaded 3rd party vendor contracts to obtain favorable and competitive pricing, processes, and scheduling parameters.
• Worked with graphic artists to create sellable designs.
• Created all marketing collaterial materials and communications to target audience.