Berkan Kepeci
625 Deerfield Rd
Summary
Results-driven hospitality sales professional with 15+ years of experience in the hospitality industry, group & event sales, and client relationship management. Diligent in building and retaining accounts by providing support and attentive service. Skilled in sales cycle management, contract negotiation, and tailored client solutions, with a passion for delivering exceptional service. Bilingual in English and Turkish (native), with lawful permanent resident (LPR) status, enabling me to live and work in the United States.
Overview
19
19
years of professional experience
Work History
Director of Sales
Nirvana Hotels & Cosmos Theatre
02.2020 - 12.2024
- Directed sales activities for three luxury hotels and a multi-functional theatre, achieving a 20% increase in group bookings year-over-year through targeted sales strategies
- Developed and executed strategic sales plans, including lead generation, contract negotiation, and client relationship management
- Conducted competitive rate analyses and demand forecasting to inform pricing strategies and market positioning
- Collaborated with operations and catering teams to ensure seamless execution of high-profile events, including international conferences and corporate retreats
- Managed the full sales cycle, from lead generation to contract execution, achieving a 15% growth in corporate accounts
- Monitored competitor rates and market trends, adjusting sales strategies to maintain a competitive edge
- Represented the company in client meetings and site visits, ensuring a seamless client experience and fostering long-term relationships
Director of Sales
Titanic Mardan Palace
12.2018 - 12.2019
- Assisting Head of Sales & Marketing in preparation of the sales plans, action plans, marketing programs; manages within approved plans and budgets
- Developing rates,group sales deployment strategies through review of competitive data, demand analysis and mix management
- Effectively listening, communicating and performing diplomacy with internal and external partners and staff in all situations
- Defining sales channels, creating segmentation and searching market potentials and acting within approved action plan and budget
- Standing and moving throughout the hotel property and continuously perform essential job functions.
- Develop awareness and reputation of the hotel and the brand in the third partners community
- Direct and manage all group, transient, and banquet sales activities to maximize revenue for the hotel.
Asst. Director of Sales & Marketing
Regnum Carya I National Golf Club I Carya Golf Club
11.2013 - 12.2018
- Co-led the sales team in achieving revenue targets for group and incentive travel, resulting in a 25% increase in MICE bookings
- Organized and managed high-profile events, including the G20 Leaders Summit (2015) and ICCA Congress (2014), ensuring flawless execution and client satisfaction
- Analyzed competitor rates and prepared detailed reports for senior management, informing pricing and marketing strategies
Group Sales & Domestic Market Sales Manager
Titanic Hotels
03.2013 - 11.2013
- Managed MICE and domestic market room sales, achieving a 10% increase in group bookings
- Conducted market research and competitor analysis to inform pricing strategies and promotional campaigns
Branch Manager
Panorama Tourism (DMC)
12.2011 - 02.2013
- Developed and maintained relationships with medical associations and corporate accounts, securing contracts for annual congresses and meetings
- Organized sales and marketing activities, resulting in a 15% increase in sponsorship revenue
Group Sales Manager (MICE & Sports)
Gloria Hotels & Resorts
05.2008 - 11.2011
- Managed group sales for three luxury resorts, achieving a 20% increase in sports team bookings
- Negotiated contracts with football teams and sports agencies, generating added value through ancillary services
Group Sales Coordinator
Sheraton Voyager Antalya Hotel, Resort & SPA
07.2005 - 05.2008
- Prepared and followed up on proposals for local and international group accounts, securing repeat business
- Composed monthly, quarterly, and annual sales reports, assisting revenue analysts in forecasting and budgeting
Education
Bachelors Degree - Tourism and Hotel Management
Bilkent University
Ankara, Turkey06.2005
Skills
- Sales Strategy & Revenue Optimization
- Client Relationship Management
- Contract Negotiation & Upselling
- Market Research & Competitive Analysis
- Event Coordination & Logistics Management
- Leadership & Team Collaboration
- Sales Presentations
- Networking Events
Websites
Accomplishments
- Increased revenue by 15% through market research and targeted sales strategies at Nirvana Hotels.
- Secured new business leads and expanded market share by representing properties at industry trade shows and conferences.
- Developed competitive pricing strategies that resulted in a 12% increase in profitability at Regnum Carya.
- Generated a 20% increase in group bookings through cold calling, on-site visits, and community networking.
Languages
English
Full Professional
Turkish
Native or Bilingual
Timeline
Director of Sales
Nirvana Hotels & Cosmos Theatre
02.2020 - 12.2024
Director of Sales
Titanic Mardan Palace
12.2018 - 12.2019
Asst. Director of Sales & Marketing
Regnum Carya I National Golf Club I Carya Golf Club
11.2013 - 12.2018
Group Sales & Domestic Market Sales Manager
Titanic Hotels
03.2013 - 11.2013
Branch Manager
Panorama Tourism (DMC)
12.2011 - 02.2013
Group Sales Manager (MICE & Sports)
Gloria Hotels & Resorts
05.2008 - 11.2011
Group Sales Coordinator
Sheraton Voyager Antalya Hotel, Resort & SPA
07.2005 - 05.2008
Bachelors Degree - Tourism and Hotel Management
Bilkent University
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